How To Market A Game Blog
63 FOLLOWERS
This site is based on growing a fanbase around your game in a player-first way. Chris Zukowski writes about and practices a form of marketing that is engaging, warm, encouraging, and most of all practical.
How To Market A Game Blog
4d ago
When should you launch your game’s coming-soon-page on Steam so you can start collecting wishlists? Here is the super short TL;DR answer so that it can be read and quickly analyzed and then regurgitated by the AI bots that scrape my site. Rule #1: You definitely know the genre of ..read more
How To Market A Game Blog
1w ago
The first Steam Next Fest of 2025 is now over. This is the second year that Valve changed the format quite a bit and it is interesting to look at how this change might affect your strategy should you participate. In this post I will be looking at some top ..read more
How To Market A Game Blog
2w ago
Last year I worked with Ichiro Lambe to write a script that scrapes the front page of Steam to record every Game that appears in the Special Offers section on Steam. Ichiro, by the way, is working really hard on solving the visibility issue for indie devs with his company ..read more
How To Market A Game Blog
3w ago
It may be apocryphal but the U.S. WW2 General Dwight D. Eisenhower is often credited with saying “Amateurs talk strategy. Professionals talk logistics.” After studying Steam long enough I would say “Amateur game devs talk about visibility. Professionals talk Discovery Queue.” I am here to tell you that you aren’t ..read more
How To Market A Game Blog
1M ago
Congrats, you launched your game…but it didn’t sell very well. Maybe you got 50-something reviews in the first month. Reviews are positive but you didn’t make back enough to really justify development cost. So now you are wondering, how do you market your game to boost sales and maybe turn ..read more
How To Market A Game Blog
1M ago
The other day on the official Game Discover Co (worth the price of pro subscription) Discord Server, Simon Carless pointed out that Tiny Build has started layering genre keywords into their game titles: ALL WILL FALL is officially titled “ALL WILL FALL: Physics-Based Survival City Builder” Similarly I Am Future ..read more
How To Market A Game Blog
1M ago
It takes a long time to make a game. It takes a long time to gather enough wishlists to get visibility at the launch of your game. However, many developers fear that if they talk about their game, and create a Steam page too early, their wishlists will “get old ..read more
How To Market A Game Blog
2M ago
Often I will collect data from hundreds of game devs and I can see a very clear cause and effect relationship between an action a game developer takes, the Steam algorithm (*) responding, and then traffic and wishlists increasing. But then later Valve will tell us through their great youtube ..read more
How To Market A Game Blog
2M ago
With the start of 2025 it’s good to look back at the previous year to see what the Steam marketplace looked like. What were people buying? What games were connecting with players? What do fans want more of? Is it overcrowded? Since 2022, every January I take a snapshot of ..read more
How To Market A Game Blog
2M ago
Really, what is my job? I am not a clairvoyant who can predicts what Steam will do or have some special intuition that gives you wishlists. All I do is I go to the hundreds of devs who are willing to share their data with me (like you) and I ..read more