Brandingmag
467 FOLLOWERS
Brandingmag is the original branding magazine, an independent journal narrating the discussion around branding with thought leadership from across the globe. Our dedicated team of writers strives to keep readers informed and intrigued with unique work from brands across the globe, concentrating on fresh brand and marketing strategies, executions, identities, development, and overall evolution.
Brandingmag
6d ago
The conversation around personal branding is not new, but we’ve seen an increase in interest around the subject in the last few years. This is mainly due to the increasing demand for people to rise above the noise that digital platforms are exposing us to. It’s now a case of “stand out or be swallowed ..read more
Brandingmag
1w ago
Gen Z, the generation that has saturated news cycles and dominated social media, wields the unique power to make (or break) brands as they permeate digital channels. This young adult demographic–made up of individuals born between the years of 1997 and 2012–has made it abundantly clear that they will not waste their time on brands ..read more
Brandingmag
2w ago
Maggie Murphy is CEO of Lewes FC, a fan-owned and community focused football club in the UK famous for being the first team in the world to commit to equal playing budgets for their women’s and men’s teams. They’re a big women’s football brand and have campaigned (across football, in general) on a variety of ..read more
Brandingmag
1M ago
Insurance company Geico consistently communicates its brand promise of “15 minutes or less can save you 15% or more on car insurance.” Some say it’s masterful because it: Publicly communicates to prospective and existing customers what to expect. Creates expectations for employees, and the service levels they’re held accountable for. Reaffirms the value/cost position of ..read more
Brandingmag
1M ago
How I loved going to watch Tottenham Hotspur play at White Hart Lane. I wasn’t a season ticket holder, so all I could afford was the unimportant midweek matches. I’d cycle up High Rd after work and head to the main gate where an usually friendly steward would let me lock my bike on the ..read more
Brandingmag
2M ago
There’s no denying it. Visuals have always been in fashion’s driver seat. It makes complete sense, right? The drama of a runway show perfectly executed, culture and subcultures manifested through models in perfectly styled outfits, an iconic brick and mortar on London’s bustling Oxford Street. Fashion’s been, and always has been, a feast for the ..read more
Brandingmag
2M ago
Employer branders love to talk about the amazing impacts of investing in your employer brand. From attracting more applicants and higher offer acceptance rates to increasing talent retention and supporting various marketing and corporate brand efforts, it might feel like being sold some magic beans. Their zeal surrounding employer brands and employer value propositions (EVPs ..read more
Brandingmag
3M ago
Despite world temperatures rising and extreme weather instances growing, many governments and politicians are taking the unfortunate step of rowing back on their ESG (environmental, social, and governance) commitments. This past autumn, Rishi Sunak announced a watering down of the UK’s net-zero pledges, while the recent COP28 saw huge debate about how far countries must ..read more
Brandingmag
3M ago
I centered my high school thesis on the wonderfully-written dichotomies that fill Joseph Conrad’s Heart of Darkness. A foreigner myself, I was fascinated by the fact that a non-native speaker could juxtapose the English language in such a poetic way. And I envisioned his style laying parallel to mine as my professor constantly told me ..read more
Brandingmag
3M ago
This is the seventh installment in my Brand Strategy Spoilers series, which unpacks the decision-making factors that explain shopper and consumer behavior. Specifically, the four drivers of behavior and the five barriers that hinder decision-making. These factors are based on a wealth of knowledge from the world of neuroscience and psychology. Together, these foundational “WHYs ..read more