This October, we're debuting new header tabs on our site, connecting you to the family, our family, of Crown Crafts, Inc. brands.  Why? Who is Crown Crafts, Inc.?  Crown Crafts - one of the world's largest infant product manufacturers - acquired Manhattan Toy in March of 2023. In entering the Crown Crafts family, we have forged new relationships with our sister brands, Sassy® baby and NOJO® infant and toddler bedding. These new tabs on manhattantoy.com allow you to easily learn more and shop these excellent infant and toy brands. Sassy Sassy is a trusted infant toy brand ..read more

We're excited to share our latest book & author collaborations. Our talented designers have transformed timeless classic and new heroic characters, from the pages of several NY Times best-selling children's books, into lovable 3D plush characters. Prepare yourself for a behind-the-scenes look at these collaborative creations.  LYLE, LYLE, CROCODILE When tasked with bringing the timeless character of Lyle, Lyle, Crocodile to life as a 3D plush character, Senior designer Cathy Delebroux excitedly hit the ground running with research. That's right, research on a storybook character ..read more

Pictured (left to right, top to bottom): Bloom + Bite/ Classic Baby Beads/ Zoo Winkel Pink Rabbit/ What's Outside? Sea Book/ Atom Teether/ Little Jurassics Chomp/ Jazzy Ball It's spring! That means so many things will soon be in bloom, but before the flowers, let's talk about the showers.  Baby showers, that is! For all of you out there with an invitation stuck to the fridge for that baby shower just around the corner, we've got great gift ideas for the mom-to-be in your life. Travel Toys You can't go wrong with travel toys. Moms are always on the go, which mean ..read more

Give them the gift of smiles, snuggles, and joyful play this Easter. Featured toy: Snuggle Pods Hunny Bunny Beige Babies have so many ‘firsts’.  From first smile and word to first time rolling over to sitting up, babies experience so many mini and milestone achievements in the first few years of life.  Apart from developmental and physical milestones, there are always first holidays!  So many pictures to take and traditions to begin as newborns take part in their first family holidays.  As we head into spring, many first time and seasoned parents are gearing up for their n ..read more

By guest author Bonnie Dewkett, certified professional organizer. Photo credit: @hello.little.bird  Toy featured: Style Your Own Wee Baby Stella   Organizing is a challenge. Organizing for your kids is an even bigger challenge. It’s been said that organizing while you have kids is like trying to brush your teeth while you eat Oreos, difficult and almost pointless. I will admit, it can be trying, but it’s so worth it. Here are some tips to make it easy, stress free and even FUN! 1.  Instead of asking your child what they want to donate (the answer will always be nothing ..read more

Choose a Doll, Hairdo, and Playset too! We are thrilled to announce the arrival of our newly redesigned Style Your Own Wee Baby Stella experience. The dolls are designed with inclusivity and interchangeability in mind. Each doll features an innovative fabric loop atop its head allowing hairstyles to be changed out in a few easy steps. Genius, right? Check out our "hairdo how-to" video below to see the process in action.  For only $50, you can choose a doll + hairstyle + playset combination - perfect for the little doll lover in your life. Want more than one hairstyle or playset ..read more

We are thrilled to have our Celestial Star Explorer nominated as a finalist in the Infant/Toddler Toy category for this year’s Toy Of The Year awards (TOTYs)—an annual award program hosted by The Toy Foundation. Every year, the TOTYs recognize the top toys, games, and licenses across 17 categories of play. Think of them as the Oscars of the toy industry. So, yeah, they’re kind of a big deal, which is why we’re so excited! Help us win! Unlike the Oscars, you can help us win! Cast your vote today.  Vote Now   Has Manhattan Toy Been a Finalist Before? Or  Ever Won???? Yes, on ..read more

Your step-by-step guide to party planning prrrfection Birthdays are such an exciting time, but planning a party can seem daunting for busy parents. Fear not! Our how-to on throwing an adopt-a-pet party takes the guesswork out of planning your kiddo's next birthday bash. See examples from our friend Andi Teggart's puppy party - it's PAWsitively perfect. Then, take advantage of our buy 2 get 1 free plush promotion to find pets for your party! Step 1: Choose a pet theme Use your imagination - unicorns and bears make excellent pets! With this playful party theme, kiddos ge ..read more

Their First Teacher is You - Part 3 of a 3-part series By guest author Rachel Giannini, Early Childhood Specialist/Video Blog Host/Early Childhood Advocate. Toy feature: Playground Adventure You are everything to your child. Cook, caregiver, entertainer, chauffeur, and teacher. Yes, teacher! In fact, you are your child’s first and best teacher. This is because 80% of your child’s brain is developed before they reach the age of three and 90% by the time they are five. With one million neurological connections being made every second, every moment can be a teachable moment in the life of ..read more

 Their First Teacher is You - Part 2 of a 3-part series By guest author Rachel Giannini, Early Childhood Specialist/Video Blog Host/Early Childhood Advocate. Photo credit to @5littlebirds_ . Toy featured: Toadstool Cottage You are everything to your child. Cook, caregiver, entertainer, chauffeur, and teacher. Yes, teacher! In fact, you are your child’s first and best teacher. This is because 80% of your child’s brain is developed before they reach the age of three and 90% by the time they are five. With one million neurological connections being made every second, every m ..read more