Aura Blog
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Insights on how to effectively sell on Amazon, scale your business, and learn how to make your business future-proof. Aura is the first AI Amazon repricer powered by machine learning that can increase your sales by 65% and win the Buy Box. No repricing software comes close to speed, strategies & support. Make more profit with Aura - Repricing, Reimagined.
Aura Blog
1y ago
I’m going to show you how to use ChatGPT to create higher converting and SEO optimized listings on Amazon.
We’ll turn this title: “Flame Boss 500-Wifi Smoker controller Size/Dimensions: 7.87 x 4.72 x 114.17 inches”
Into this title: “Flame Boss 500-WiFi Smoker Controller - Grill Thermometer - Universal Kamado Compatibility - Ceramic & Stainless Steel”
…while optimizing the description as well.
Learning how to work with tools like ChatGPT is becoming exponentially important. It's not a silver bullet to your problems as a seller, but it is a digital assistant, a knowledge hub, a coach, and ..read more
Aura Blog
1y ago
The best feeling for someone who does Retail Arbitrage is finding themselves at checkout with a cart full of profitable items, often multiple carts. It feels as if you are almost stealing as you swipe your card at checkout.
Full knowing that with that cart full of merchandise, you are quickly going to re-list those same items online for a healthy profit.
What is Retail Arbitrage on Amazon?
What is retail arbitrage? It's a way to make money by buying products for a low price and selling them for a higher price. People do this by finding items in stores or online shops that are cheap, then sell ..read more
Aura Blog
1y ago
If you're looking to grow your business in 2023 and beyond using the best Amazon repricer, this is your guide.
Repricing on Amazon is getting a face-lift. A face lift to both usability and performance. What makes the best Amazon repricer tools the best?
It’s easy to make the generalization that all Amazon repricers do the same thing; drive your price to the bottom and tank the Buy Box — otherwise known as the race to the bottom. Switching to a more advanced Amazon repricer shows you just how wrong that assumption is.
The Amazon tools that started it all were basic and many argue that they cou ..read more
Aura Blog
1y ago
10/9/2022 — 9:57 am est
Update: We've seen all of our systems go back to normal and fully recover! ?
From our conversations with the Amazon API team there was a bug that caused a handful of their API services to become "backed up" over the period of time.
10/7/2022 — 11:15 am est
Update: We've confirmed that the issue it larger than just the Offer Change Notification service in the API—forums and FB groups are actively sharing their own troubles in updating information like prices and inventory levels even in Seller Central.
New listings not showing up
Inventory quantities not adjusting after ..read more
Aura Blog
1y ago
Inventory Lab is a third-party inventory management software. It can enhance the product listing workflow for Amazon sellers. Composed of diverse solutions, the software can efficiently aid in the many aspects of running an online business.
With the help of Stratify and the Scoutify app, InventoryLab will streamline your daily operational tasks. Here's how these two solutions help the software be a necessity.
The Stratify App Powering Business Operations
Stratify powers Inventory Lab to list products. It will create FBA (Fulfillment by Amazon) shipments when needed.
As a user, you can print p ..read more
Aura Blog
1y ago
The Amazon Buy Box is a bit of a mystical creature, but it is the absolute VIP in terms of revenue. With 82% of sales generated through the Buy Box, winning the Buy Box or becoming Buy Box eligible should be a top priority for any Amazon seller. There are criteria, however, that needs to meet in order to even be eligible to win the Amazon Buy Box.
While Amazon has the ultimate say in who "earns" the Buy Box, there are a few ways to ensure your offer the most competitive.
What is the Buy Box on Amazon?
Chances are, if you've ever purchased something on Amazon, you did so by using the Buy Box ..read more
Aura Blog
1y ago
As an Amazon seller, you know that growth is key to success. But what if you don't have the money to plant the seeds you need to grow? That's where outside capital can help. In this post, we'll discuss how to get started with seeking outside investment and scaling your Amazon sales with it. Every day is a race to grow your company, so let's get started!
Where do you need to spend Capital
How to use capital grow your business
How much capital do you need
Get funded
1. Identify growth opportunities.
Whether it’s being able to make larger inventory purchases or buy more online ads, you need t ..read more
Aura Blog
1y ago
The following post is a guest post from our friend Arishekar at SellerApp.
We plan for budgets of all kinds. Whether it's paying off loans, saving for a dream car, or trying to plan for a lavish vacation abroad, we need a budgeting strategy for everything. If you are an Amazon seller, you must have already set up a sound accounting and budgeting practice for your business too, but what about your Amazon PPC campaigns? Have you planned on the most effective PPC budget yet? If not, we are here to help.
Let’s find out where your money is really going when you run Amazon PPC ads and whether your ..read more
Aura Blog
1y ago
Many people still don’t know how you can earn money on Amazon FBA without leaving the comfort of your home. Online arbitrage is one of the few business models that allows you to do just that. Online arbitrage, similar to retail arbitrage suits all Amazon sellers anywhere from being a phenomenal side hustle to even a large-scale business.
Now thanks to technology, online arbitrage is easier than ever and certain programs can even help you source inventory while you sleep.
With the continual growth of eCommerce coupled with the shift away from brick and mortar stores, now is the best time to ge ..read more
Aura Blog
1y ago
There are a ton of different repricing strategies that Amazon sellers use to win the Buy Box and increase sales. The one we see outperforming many of the others is the Oscillation Repricing Strategy.
What is the Oscillation Strategy?
The Oscillation Strategy works by lowering your price to increase sales and then raising your price to increase your average net profit.
Basic economics shows that lowering your price will naturally increase sales, which we all know to be true for Amazon's marketplace as well. The issue with that concept is that more sales are not all we're after — we want profi ..read more