Sponsorship packages are a powerful way to attract sponsors to your event. Discover their unique benefits, the different types of sponsorship packages, and what assets to offer in a sponsorship package. What is a sponsorship package? According to the ICC’s Advertising and Marketing Communications Code, the term sponsorship refers to “any commercial agreement by which a … Post How to create profitable sponsorship packages for virtual events showed as first in InEvent Blog ..read more

360° Key Takeaways from Jenny Hoffman – Senior Global Creative Strategist at Spotify Jennifer (AKA Jenny) Hoffman, Senior Global Creative Strategist at Spotify, has worked in the creative industry (in events, launching marketing campaigns, leading workshops for brands, and tons more) for over seven years. While the rest of us scrambles to find our way … Post Creative Strategies in the Hybrid World showed as first in InEvent Blog ..read more

Insights by Marissa Pick, Founder of Marissa Pick Consulting LLC. The pandemic rapidly accelerated the digitization of events, profoundly changing the live events industry as we knew it. As we’re working towards recovering from the disruption of last year, it’s becoming apparent that, given the Delta variant’s outbreak, virtual and/or hybrid events will be the … Post 6 Mistakes to Avoid When Planning Your Virtual Event showed as first in InEvent Blog ..read more

The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success.   What is event marketing Event marketing is a broad concept, taking different meanings according to the context. As a general definition, event marketing is the use of experiences and events as a marketing channel to promote … Post Event Marketing Guide: Strategy, Examples, Ideas & ROI showed as first in InEvent Blog ..read more

All the metrics and analytics you need to measure event ROI for virtual and hybrid events. How to measure event ROI (return-on-investment) The most common way to calculate event ROI is by determining the total cost of your event – that means calculating all costs, including event venues for in-person and hybrid events to online … Post Leveraging analytics: how to measure event ROI for virtual & hybrid events showed as first in InEvent Blog ..read more

Everything you need to know about hybrid events What are hybrid events? The easiest way to understand what hybrid events are is to think about events where in-person and virtual components are included.  Here are two examples of what a hybrid event might look like in the real world: Some events might occur at a … Post Hybrid Events showed as first in InEvent Blog ..read more

InEvent launched EventMarket today – the integrated trusted partners marketplace. The EventMarket is the platform solution to connect certified professional services providers with corporate users aiming to explore the platform’s advanced feature sets and other events-related services. EventMarket is a bridge uniting well-established professionals in the virtual and hybrid events industry. Companies listed on InEvent’s … Post InEvent launches EventMarket to connect advanced certified event services providers worldwide showed as first in InEvent Blog ..read more

Here’s a carefully crafted step-by-step guide to hosting an online networking event. Plan, prepare & execute! As with any event, the planning process is imperative. With online networking, it is even more important to plan every step of the way. Event planners can’t simply rely on the natural ebb and flow of in-person networking, which … Post How to host an online networking event showed as first in InEvent Blog ..read more

Discover the best entertainment ideas for events that surprise and delight attendees, delivering a memorable experience. Often overlooked by organizers, entertainment at events can push the attendee experience to the next level. With exciting activities or shows, entertainment makes events fun and keeps attendees engaged during the entire event.  Also, entertainment shows can be one … Post Entertainment ideas for events that delight attendees showed as first in InEvent Blog ..read more