Sarah is a Paid Search Strategist at ZATO, and started her career in digital marketing representing Google as one of ZATO’s Google Ads reps. For 6 years, she worked with thousands of Google Ads accounts, gathering specific insight into industry benchmarks, trends and data which she now uses to help ZATO clients maximize machine learning applied intelligently through a human framework. Sarah lives in Tempe, Arizona with her husband, two sons, dog, cat, and Russian tortoise. She enjoys spending time with her family, getting house projects checked off the list, and traveling throughout Arizona an ..read more

Sarah is a Paid Search Strategist at ZATO, and started her career in digital marketing representing Google as one of ZATO’s Google Ads reps. For 6 years, she worked with thousands of Google Ads accounts, gathering specific insight into industry benchmarks, trends and data which she now uses to help ZATO clients maximize machine learning applied intelligently through a human framework. Sarah lives in Tempe, Arizona with her husband, two sons, dog, cat, and Russian tortoise. She enjoys spending time with her family, getting house projects checked off the list, and traveling throughout Arizona an ..read more

I wrote this on Prime Day. That’s right, the day a mega-corporation decided to declare an unofficial holiday by raising prices and then pretending to sell at a discount. Ok, that’s a little unfair, but only slightly. Regardless of how a person may feel personally about Prime Day, they would be laughed out of the room to question Amazon’s position as the current Ecommerce gargantuan. Even with Shopify making some impressive growth moves of late, Amazon continues to be the primary place people start their search when they want to buy online. We’re not going to rehash all of the “why’s” in r ..read more

It’s not easy. There’s not a one-size fits all formula. There’s not a “hack” for scaling (though, certainly, there can be specific tactics to implement that will work more quickly than others). Did I answer your question already? I kid, I kid. But I’m also trying to front-load a crucial concept as you consider how to scale your Google Ads account. That is, like everything in life, looking for a quick and easy solution will probably be less impactful than respecting the difficult process it takes to actually scale a brand, as well as appreciating the unique qualities of each brand and vertical ..read more

A few weeks back, I had the privilege of interviewing a person I consider a good personal friend in the PPC space, Frederick Vallaeys. I would have gotten these notes out to you more quickly, but… well then we had our 6th kid the day after the interview happened. Better late than never! So who is Fred? Fred owns Optmyzr, was one of the early employees of Google (more on that later), has written a book (and is writing another), and balances all of that while also taking care of a family and thinking up his next business to start. At ZATO, we’re huge fans of Optmyzr (and Fred, too) as we use th ..read more

This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more in-depth article I wrote for Search Engine Land entitled: The Concerning Future of the Resilient Keyword. Check it out if you want to learn more after this video!   VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. Please don’t actually read the transcript… watch the video!   Hey I’m PPCKirk, and this is your ..read more

Hey there ZATO blog followers! Ever wanted to know how to start a YouTube Channel for your business, but from someone who has recently done it (and successfully)? I had the fantastic opportunity of interviewing two of my favorite people in all of Paid Search on Clubhouse a couple of weeks ago.  Joe Martinez and Michelle Morgan are both brilliant tacticians, as well as great overall people, so I take every chance I can to chat with them. Specifically, I wanted to pick their brains on how they have grown their Paid Media Pros channel on YouTube to nearly 6000 subscribers… no small feat when ..read more

  VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. Please don’t actually read the transcript… watch the video! Hey, it’s PPC Kirk and welcome to another episode of The Marketing MilliMoment where we take a look at random marketing stuff with a healthy does of stupid dad jokes, puns, and bad video…  ..edits.   Today we’ll be discussing Digital Marketing’s relationship with Marketing. What is digital marketing?  (nobody ever asks… HOW is digital marketing).   I like how Marketo defines it ..read more

You never want to hear it, but every once in awhile, trauma strikes and you get the email you’d been dreading… your Google Merchant Center account has been suspended without warning for some unknown thing you never anticipated!  What do they mean by “unacceptable business practices” or “misrepresentation”? And why is that word so hard to spell? I have been hearing of so many businesses lately who have been getting suspensions or warnings on Google Merchant Center with both of those reasons when they are not engaged in any sort of purposeful acts of malicious behavior. If this is you, then ..read more

Have you seen Google’s announcement about no longer tracking third party cookies? It’s pretty confusing, isn’t it? Here is my lighthearted attempt to shed some light on what’s happening, and have a little fun doing so. Enjoy!     VIDEO TRANSCRIPT Warning: The humor of the video is DEFINITELY lost reading the transcript, so basically it’s here for SEO value. Please don’t actually read the transcript… watch the video! Hey there, it’s PPCKirk, and this is your Marketing Moment. Today’s Marketing Moment will focus on the recent news about Google no longer tracking users around the web ..read more