https://www.pentagram.com/work/tulane-school-of-architecture The post Tulane School of Architecture Branding appeared first on CommCentered ..read more

Higher Ed Branding in The Centennial State Colorado is a state that has a surprising amount of insitutions. Given its resources, position in the United States, and population concentrations, it would make sense that there shouldn’t be as many as there are. The branding across all of these institutions does pull in many of the trends that you see in other states with the exception of a higher frequency of animal-related designs. This trend is evident of a cultural touchpoint that merits more investigation. Some notable takeaways: Design sensibility ranges from exceptionally-produced to appear ..read more

Shared Branding Vision Across Catholic Education I started my career in higher education at a small catholic college. For a newbie professor, it was a safe and collaborative environment that helped me hone my craft. It was also a great introduction to Catholic culture in Pittsburgh – and globally. This college had a very significant international contingent amongst its student population. At that time, I learned a lot about how students expressed their religion locally and abroad. Perhaps most importantly, I learned how the similarities and differences in practicing their Catholicism inspired ..read more

At the recent Redefining Value: Key issues in HE Marketing, Recruitment and Identity conference, the future of higher education institutions in Australia, New Zealand, and beyond were put into focus. While my presentation in the panel event focused on university branding for Australian institutions, my co-panelist shared her thoughts on branding from the New Zealand perspective. After having learned about the similarities and differences in branding between the two countries, I was inspired to write a post focused on the very few New Zealand institutions. Some notable takeaways: Only 8 inst ..read more

Redefining Value: Key issues in HE Marketing, Recruitment and Identity The following blog post is translated from a presentation that was offered at the Redefining Value: Key issues in HE Marketing, Recruitment and Identity conference in Australia hosted by Twig Marketing. The content of this post differs in format from previous posts. A video of the presentation will be posted as soon as it is available. Some notable takeaways: Australia’s range of higher ed brands has many similarities to brands in the U.S. A significant use of red across most institutions. Most brands feature serif typefa ..read more

RJ Thompson is a Professor and Digital Marketer in Higher Education The post BLOG: RJ Thompson talks about Higher Education as a professor and marketer appeared first on CommCentered ..read more

The post RJ Thompson Talks HigherEd Marketing As A Professor and Designer appeared first on CommCentered ..read more

Higher Ed Branding in The Grand Canyon State Considering its placement within the United States, I did not expect Arizona to have as many higher ed institutions as it does – let alone a fresh range of visual diversity in their brand identities. The Arizona community college system’s flexible identity is particularly inspired and engaging. Take a look at the branding trends in Arizona below.  Some notable takeaways: A fair amount of shield icons. More blue than red, surprisingly. Slightly over half of the logos use a sans-serif typeface. The highlighted brands below were designs that st ..read more

Higher Ed Branding in The Old Dominion Vermont’s population is under one million people, nearing 640,000. It is a small state. But, despite its population, it still has 17 higher ed institutions. The brand marks representing these institutions fall within the typical trends you see in Higher Ed, although there are two solutions that stand out from the rest, listed below. Some notable takeaways: 58 of 90 use serif typefaces. Red is the most common spot color (28 logos) with blue coming up second. A wide array of logo solutions, though a surprising amount of them are just logotypes. The highl ..read more

The post Social media strategies summit: higher education appeared first on CommCentered ..read more