This article uses a tool from Gamesight’s Chat Sentiment Analysis feature. Learn how you can use this feature in your next marketing campaign: https://blog.gamesight.io/product-feature-chat-sentiment-analysis/ Gamescom Opening Night Live 2023 featured over 2 hours of game trailer reveals and highly anticipated updates, straight from developers. While many attended the show live in Germany, even more gaming enthusiasts could tune in from the comfort of their homes on livestreaming platforms like Twitch.tv. In examining Gamescom's Opening Night Live show, we crunched the Twitch livestream data ..read more

Our key takeaways on the state of the VTuber market: There are over 49,500 active VTubers livestreaming on Twitch and YouTube Live Gaming! VTubers outpace traditional streamers in terms of growth on both Twitch and YouTube Live. While VTubers represent a minority of streamers, they make up a higher percentage of viewer hours watched. On average, VTubers have higher audience engagement than non-VTubers on Twitch. VTuber fans are excited to help their favorite streamers grow and generate a huge amount of fan content. Download the FREE 2023 report here First of All... What is a VTuber? Short f ..read more

On Twitch, YouTube Live, and other live streaming platforms, the multitude of community chat messages takes the stage as much as the creators themselves. This rich, first-order community feedback provides organic data on audience sentiment. However, it's difficult to extract valuable and actionable signals hidden within the endless stream of emotes. 0:00 / 1× While many off-the-shelf sentiment analysis products for social media sites like Twitter and Instagram exist, Twitch and similar gaming chats cannot be analyzed with the same conventional methods. Twitch chat acts as a unified collective ..read more

Gamesight Podcast | Spotify | Apple | Google | YouTube It's the Gamesight podcast. Yane An: Welcome to the Gamesight podcast. We have here with us Kelly Wallick, and she is a founder, community builder, investor. And self-titled perpetual optimist. Love that. So you've been in the games industry for over 10 years, and you are an indie games guru. You support indie creators and you've given them a platform in a very ruthless industry. According to your profile, you've showcased over 900 unique titles at 33 global events, and you went from being a project manager to a chairperson for the Indepe ..read more

Gamesight Podcast | Spotify | Apple | Google | YouTube Yane An: Welcome to the podcast. We have here with us, Justin Sacks, CEO of Nexus. How are you doing today? Justin Sacks: I am great. I am excited to be here, so thanks for having me. Yane An: Yeah, thanks for joining us. Here we got a, we got a fun little quote you once said: yesterday's astronauts are tomorrow's YouTubers. Justin Sacks: That was more contrarian, you know, five years ago, and it's probably more obvious now, but it's basically just like if you were gonna pull any room of elementary, middle school or even high school kids ..read more

Short vs Long Form Videos: Game Genre-Specific Influencer Marketing Insights GET THE REPORT We've leveraged our comprehensive data analysis tools to unearth the video formats that resonate best with gaming audiences and those that drive the most engagement. This report provides an in-depth analysis of the current state of influencer marketing for video games on YouTube, comparing different content lengths and offering insights on how this data can be used to find the right influencers to promote your game. Key highlights:   ? Smaller creators prosper more with short-form videos   ..read more

We're celebrating the release of Street Fighter 6 by comparing its release viewership to other industry brawlers, 72 hours post-launch. Our major takeaways: Street Fighter 6 is the biggest fighting game release in the last 5 years, since Super Smash Bros: Ultimate. In comparison to other fighting game debuts, SF6 had the 2nd highest viewer hours on Twitch. In comparison to other fighting game debuts, SF6 had the 2nd greatest number of streams 72 hours into its release. With so many big contenders releasing this year, who will be the champion? Stay tuned for future data analytics from Ga ..read more

Gamesight Podcast | Spotify | Apple | Google | YouTube We sat down with World of Warcraft veteran and Gamesight Site Reliability Engineer Anthony Snider to talk about his 17-year-old career as one of the millions of gamers who take the call of the legendary MMO game. For anyone new to the Blizzard universe, there's a lot to learn from its powerhouse IP -- they've made a lot of creative, genius moves in their nearly 20 years of content -- like focusing on the end-game rather than grinding levels, or reintroducing WoW Classic to the delight of its loyal oldheads. Whether you're a passionate gam ..read more

Gamesight Podcast | Spotify | Apple | Google | YouTube Missed out on the Games Developers Conference (GDC) 2023? Don't worry, we've got you covered. In this episode, join us as we chat with CEO Adam Lieb on all the hottest topics that everyone was talking about at the conference. From game-changing AI to the latest developments in mobile gaming and the sustainability of free-to-play models, we've got all the inside scoop. Plus, our guest shares their personal experiences of networking and meeting all different types of people in the industry. The Gamesight Podcast So, Welcome back. We're sett ..read more

In this episode of the podcast, we do a nostalgia dive into the world of Halo with Head of Influencers, Emilee Helm, and Campaign Manager, Gabriel O'Meara. From its early beginnings as a first-person shooter game on the original Xbox to its evolution into an esports powerhouse, Halo has captured the hearts and minds of gamers around the world. We discuss fond memories of late-night LAN parties, falling asleep on mic, and heated multiplayer matches; as well as how the video game industry has evolved to cater to the most epic gamer -- but ironically may have left its core player base in the dus ..read more