If you’re relatively new to marketing, you’ve probably come across a fundamental concept – the 80/20 rule, also known as the Pareto Principle. Essentially, it suggests that 80% of your business comes from just 20% of your customers. While this principle might lead you to believe that mining your existing client base can solve all your business goals, it’s essential to consider client attrition and the significance of replacing them with new clients. This raises the crucial question: What is the optimal balance between acquisition and retention marketing efforts? Customer acquisition costs (CAC ..read more

Change is a constant force in the world of business, and yet, it often meets resistance. Inertia—the tendency to stick to the familiar, even when it’s not working—is a formidable opponent on the path to innovation and growth. At OnDemandCMO, we understand the challenges our clients face in embracing change and navigating the complexities of the modern business landscape. In this blog, we explore the concept of inertia in a business context, dissect its root causes, and provide practical strategies for overcoming it to drive business success. The Power of Inertia in Business Inertia in business ..read more

Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. The reason behind my reaction? I can’t help but equate it to putting lipstick on a farm animal – a futile endeavor that wastes time, effort, and money. The idea that an organization would entertain the thought of rebrand vs. redesign without conducting competitive research, SEO analysis, and formulating a comprehensive positioning and messaging strategy seems preposterous. Aesthetics alone cannot carry the weight of a brand. Sure, your new websi ..read more

I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. You have to validate your SEO strategy because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect all of this. You can’t possibly keep track of every title, tag, keyword, and link you’ve used in the past. But… you’ve got to. Sooner or later, you’re going to repeat yourself. Eventually, links are going to fail. At some point, your keywords will lose relevance and you’ll distan ..read more

Too often, the mission statement is shrugged off as little more than an extravagance. Part of the bells and whistles that make a business plan attractive to investors, but not really for anyone but them. This perspective couldn’t be further from the truth. Articulating your company mission statement is an essential step toward clarifying your long-term business plan, goals, and values–for your investors, for your employees, for your customers, and for you. Planning Your Company Mission Statement You’ll want to take time to plan and draft some potential mission statements before you settle on t ..read more

Imagine a journey where you can confidently say that your life serves you, rather than the other way around. A journey that, although challenging at times, leads you to a place of intention, happiness, and fulfillment. This is the essence of my book, “The 7 Secrets to Creating a Life You Love: A Practical Guide for Women in Leadership.” It is a compilation of my own experiences, learnings, and insights—a guide that I hope will inspire and empower you to design a life that aligns with your true self. Breaking the Mold: In a world where answers, guidance, and mentorship were scarce for ambitious ..read more

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process. In this blog post, and in our recent episode of Big Sales Illuminati “Leveraging AI (like ChatGPT) in the Sales Process” we explore how ChatGPT can be used as a valuable asset for big sales, covering various aspects from prospecting to content development. We also delved into the implications ..read more

Last week, I had the pleasure of joining Dan Dominguez from the Why Institute for their Why Not Wednesday! Series, a LinkedIn webinar. As a newly-certified Why.OS coach, I’ve been integrating my learnings into the rebranding and messaging process at ondemandCMO.   To give you a glimpse into my WHY and personal motivations, here’s my WHY.OS profile:   WHY: I believe success happens when I contribute to a greater cause. HOW: I simplify and make things easier to implement. WHAT: I make sense of options and solutions to move forward quickly and successfully.   With over 30 years of ..read more

Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark on our podcast, The Big Sale Illuminati, the other day! If you haven’t caught it, the link to listen to it is here. Let me give you some highlights from my thinking as well as the podcast panel:   1 – Companies, products and services all have brands It’s true that all of these ha ..read more

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. Everyone knows that this is true…but doing it is a bit harder than saying it. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process. 1 – Plan I don’t mean “spend some time thinking about this in the shower”. I mean spend some time in front of a whiteboard with your team. Your plan should lay out all of the key points of your strategy at the startup/beginning, the one ..read more