For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational challenges, fulfillment isn’t cheap. According to Statista, 53% of merchants revealed that their fulfillment costs had risen in 2020. These rising costs can be attributed to the need for personnel, insurance, and warehouse space. Working with a fulfillment service provider allows sellers to focus on other aspects of their business and continue to grow. Walmart Fulfillment Services can make order management less time-consuming and costly for sellers. Sellers who want to meet Walmart’s p ..read more

The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. Some buyers abandon their shopping carts because of a long, complicated checkout process; some don’t trust the site enough to leave their credit card information; some say there are not enough payment methods. Many sellers focus on providing a seamless shopping experience through an easy-to-use interface and swift customer support. However, once the buyer has decided to purchase, there comes the next all-important step — payments. For WooC ..read more

If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. According to Statista, there are 4.28 trillion U.S. dollars in the ecommerce industry, and it’s expected to rise to $5.4 trillion in 2022. With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. So instead of trying to finish more jobs than you can handle each day, let ecommerce marketing automation take a f ..read more

You’re an experienced ecommerce merchant who has branding and messaging figured out. You’ve just joined Walmart as a seller, and all seems to be going well until you realize one critical issue—the marketplace doesn’t offer individual seller pages. How are you going to stand out to buyers? When you’re battling with similar sellers for the eyes of customers, SEO is a great way to get ahead of the crowd. However, Walmart SEO involves more than just strategic keyword placements—following good seller practices and building a solid reputation as a seller are vital parts of improving SEO on Walmart ..read more

Jeff Bezos must be spinning in his chair, knowing that over 30% of the world’s population is on Amazon. That’s mind-blowing, right? Well, it’s true. As of June 2021, 2.45 billion people visit the #1 ecommerce website every month. With this constant traffic flow, it makes sense that many retailers are eager to become Amazon sellers. But in the rush of selling on such a popular marketplace, it’s easy to overlook some of the Amazon seller fees that apply. Unfortunately, these charges are significant enough to impact your success as a seller in the marketplace. Besides Amazon’s basic seller acco ..read more

Fulfillment By Amazon (FBA) enables ecommerce retailers to store their products in Amazon warehouses — regardless of whether they actually sell on Amazon — and lets Amazon handle the packing and shipping of those products. In addition to offering fast fulfillment, FBA also provides customer service for retailers, as well as certain marketing advantages, such as being eligible for Super Saver Shipping and Amazon Prime. Because of these benefits, FBA has been key in helping small businesses grow their sales. In fact, according to Kiri Masters, founder of Bobsled Marketing, FBA can give online r ..read more

One of the greatest challenges a growing merchant must face is warehousing inventory. After a certain point, they’ll outgrow their garage or basement and will have to find a location to store their items. The cost of real estate can quickly add up. On top of that, warehouse logistics (picking, packing, and shipping) is a totally different challenge. Luckily, there is a fulfillment service offered by Amazon called Fulfillment by Amazon or FBA for short. FBA is an order fulfillment solution that lets all types of sellers store, manage, and ship their products from Amazon warehouses. Using FBA t ..read more

As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way to make their products stand out if they want to win sales. One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. The program has grown to become a great way to spread product awareness in recent years. In 2016, seller ..read more

As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people who already know about you actively searching for products. There’s a large chunk of people who don’t ever find your website. One way to extend your reach and increase revenue is to list your products on marketplaces. Some of the popular ones include Amazon, eBay, and Shopify—in fact, 65% of sellers use Amazon and eBay to sell their products. This gets their products in front of people who already spend time browsing these platforms. How ..read more

You’ve installed WooCommerce on your ecommerce site. Congrats! Now, it’s time to customize your store…but you have no clue how to do that. Well, there’s an easy and effective way you can tweak your online store without any hassle: WooCommerce hooks. By using WooCommerce hooks, you don’t have to worry about juggling multiple plugins to customize your store or add new features to it. But before we jump in on how to use this amazing functionality, what exactly are WooCommerce hooks? What are WooCommerce hooks? WooCommerce hooks are functions that allow you to insert, modify, or change data and f ..read more