Scaling Bidding with MAX: Technical Health
AppLovin
by Doug Borghese
1w ago
As the mobile app industry evolves, mastering the art of programmatic advertising — particularly in-app bidding — becomes essential for developers eager to scale effectively and maximize revenue. An important part of optimization with in-app bidding starts with a solid technical foundation by ensuring your bidding integration follows the guidance of your SSP and networks. Work with partners like MAX, which has powerful reporting capabilities and developer tools, to understand performance and remove blockers limiting scale. In this article, we’ll explore the best practices for bolstering your a ..read more
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User acquisition in gaming and non-gaming: Key differences
AppLovin
by AppLovin
2w ago
User acquisition is the heartbeat of mobile app marketing, but the strategies for gaming and non-gaming apps are vastly different. Each category demands a unique approach to attract, engage, and retain users effectively. To guide you through the distinct landscapes of gaming and non-gaming mobile apps, here’s an exploration of these differences. Revenue streams and initial user engagement Non-gaming apps: Revenue sources in non-gaming sectors like retail or services (think of ads you’ve seen in apps for lawn care providers, realtors, or IT security services) are varied. These apps connect the ..read more
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#SHIPPED 2024: Product Updates Driving Mobile App Growth
AppLovin
by Doug Borghese
3w ago
#SHIPPED is back, and what a time to achieve new growth for your business. #SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy.   This quarter holds a focus on the campaigns our AI engine supports, MAX plugin and format expansions, brand safety, and more. Let’s dive into #SHIPPED updates without further ado. Q1 2024 Platform Feature Benefits AppDiscovery CTV Advertising Update: Powered by our AI advertising engine Closely achieve ROAS goals with campaigns that accurately target high-quality u ..read more
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#SHIPPED 2024: Product Updates Driving Mobile App Growth
AppLovin
by Doug Borghese
1M ago
#SHIPPED is back, and what a time to achieve new growth for your business. #SHIPPED is our quarterly series where we share the latest product updates that help accelerate your business and fuel your growth strategy.   This quarter holds a focus on the campaigns our AI engine supports, MAX plugin and format expansions, brand safety, and more. Let’s dive into #SHIPPED updates without further ado. Q1 2024 Platform Feature Benefits AppDiscovery CTV Advertising Update: Powered by our AI advertising engine Closely achieve ROAS goals with campaigns that accurately target high-quality u ..read more
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Ad Creative Tips and Trends to Level Up Creative Production
AppLovin
by Doug Borghese
1M ago
Knowing what kind of ad creative will win with your audience is a constant learning experience. The mobile market is very competitive, and being able to iterate for and launch effective creatives is paramount for resonating with the audiences you want to reach. The recent advent of new technologies like AI is driving more efficient workflows for creative teams and sparking new ways to create performance-driven ads. SparkLabs, AppLovin’s in-house creative team, stands as a driver and adopter of many of these changes; they would be, as they are responsible for crafting tens of thousands of winni ..read more
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The Future of Bidding is Now
AppLovin
by Yuki Manno
1M ago
The mobile app industry has shown a solid resilience and upward growth trajectory that we expect to accelerate in 2024 as users increasingly spend more time in-app, creating new opportunities for advertisers to connect with them. The market is forecasted to become a half-a-trillion-dollar industry this year, doubling from 2023. A major underpinning of this growth is the widespread adoption of in-app bidding. As an early pioneer of bidding, it’s been AppLovin’s mission to host a fair and transparent auction for buyers and drive competition for publishers to continue to grow their business with ..read more
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How Plus! Helped a Leading Online Marketplace Win More Buyers
AppLovin
by AppLovin
2M ago
Using Plus!’s promotional placements and innovative shopping experiences, a leading online marketplace increased its exposure among a high-quality audience and motivated mobile shoppers to make larger, more frequent purchases. The Challenge Boosting m-commerce revenue in a crowded market A major e-commerce marketplace was looking for creative ways to acquire value-driven users, drive more sales, and boost order values. As a provider of primarily affordable, trendy goods, the marketplace recognized cash back and loyalty affiliate publishers as a prime avenue for reaching and engaging their cos ..read more
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New from AppLovin and Adjust: The 2024 gaming app insights report!
AppLovin
by AppLovin
2M ago
Here’s a sneak peek at the AppLovin insights you’ll find inside. “The perception that mobile gaming is stagnating due, in part, to a crowded market overlooks one positive by-product of this competition: growth.” Daniel Tchernahovsky, VP, Global Business Development, AppLovin.  The past year and a half haven’t been easy for the mobile gaming industry, but a new report from Adjust and AppLovin hints at brighter days ahead. Cases in point: Innovation is thriving, with genres like hybrid casual leading the charge, and generative AI is revolutionizing creative development. While this doesn’t e ..read more
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GDC 2024: Our Predictions for Mobile Developers
AppLovin
by Doug Borghese
2M ago
The Game Developer’s Conference (GDC) is where aspiring and active game developers across all devices convene to learn and share industry insights, connect and collaborate, and tinker with some of the newest games and gaming technology. GDC 2024 is sure to be no exception; attendees will, of course, be abuzz about the current state of gaming, but they’ll also be looking to learn about what’s next. In mobile gaming, things are prone to change very quickly. That makes sense, as the people playing mobile games are globally diverse and interests are always changing. For instance, between 2022 and ..read more
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Sparking Joy: Creating Great Mobile Games
AppLovin
by AppLovin
2M ago
An emerging trend we’re seeing in the mobile gaming industry is a recent surge of IAP-based games. With China, Japan, and South Korea consistently ranking within the top five countries globally for mobile gaming revenue, the APAC region is leading the charge in driving that growth.  This has been the case for Solotopia and its flagship title, Alice’s Dream, which recently broke into the top app charts. We sat down with Li Ping, CEO of Solotopia, to discuss their game’s spectacular growth and what’s on the horizon for 2024. 1. How did you get started in the mobile industry? I started my ow ..read more
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