The Importance of PR Public Relations does a lot of heavy lifting for a brand in terms of brand awareness and customer connection. A good PR strategy: Cultivates & maintains important relationships Keeps you on top of cultural relevance Applies cultural relevance to products Is fully time consuming Requires existing long-term relationships PR Agencies Working with professional PR agents can be an excellent investment of resources as a good agent can shortcut access to important people and quickly increase your social proof. When you are looking to hire a PR agent, though, make sure they ..read more

For international fashion brands, expanding a global footprint into the US market can open a lot of doors. With a hungry consumer base and an unprecedented amount of money put into savings, people in America are ready to shop. But what should you keep in mind as you plan this expansion? Planning & The American Landscape In 2020, Americans put an unprecedented $2 billion+ into their savings accounts. With experiences and the world at large shut down, consumers not only stored up money but a hunger to return to shopping. As retail makes a triumphant return, Americans are prime target consume ..read more

Once you have made the decision to collaborate with other brand owners or media influencers, you don’t want to spend too much time looking in the wrong direction. Being prepared is key and will make you feel more confident about pitching your brand for the first time. First impressions are very important for getting collaborations going that are beneficial for every person involved. Look over these tips so you are fresh and ready to start pitching yourself and your brand for collaborations with other artists and influencers:  Understand And Document The Heart & Soul Of Your Business T ..read more

As various industries are being created, it is becoming increasingly obvious that technology is the way to go. The fashion industry as a whole has been overlooked and hasn’t made any noticeable leaps and bounds in creating new paths of innovation. Little has changed over time in the fashion industries, so supply chains and ways of doing business have been stagnant. Perhaps storefronts are not as popular as people get used to shopping online, but pop-up shops are similar to how business has always been done. Instead of having to go somewhere to sell, technology is making a change that hasn’t be ..read more

As your brand scales up and away from being a start-up, there are different aspects of business that you want to keep an eye on. Keep your business on track by being strategic in your growth and focusing on: Repeat Customers Most people have heard the saying that it is cheaper to keep a customer than it is to gain a new one, and it’s true! You are twelve times more likely to get a sale from someone who has already purchased from you than you are to sell to a first-time customer. Word of mouth is priceless and important, so turn those repeat customers into brand evangelists and word will spread ..read more

When creating a new business, understanding how much capital you need is one of the most important aspects to starting up. Before you know the actual dollar amount that will be needed, you should understand your leverage. What can you bring to the table in your business and what will you need to hire other people to do for you? Do you have friends or acquaintances from other companies who might be able to give you deals or points of leverage? Keep these questions in mind when you start to raise funds for your startup capital.  Starting Within First-time CEOS of a company are often unconsc ..read more

Creating a website is one of the first steps to a successful business. When customers are online shopping and comparing products or services between different websites, you want to create a first impression that makes them stay on your site and choose your products over others. Once your website is created, sharing it with the intended market can be difficult, let alone attracting paying customers. Here are 7 tips you can use to boost your online sales 10x:  Cohesive Content Staying fresh and exciting is the best way to capture your audience. Branding yourself and creating consistent cont ..read more

Sustainability has been an incredible force in our industry and has become top of mind not just as we have our eyes on climate change but also as we look at the changing values and behaviors of our customers. How Has Retail Sustainability Shifted? Age Demographics Gen Z’s and Millennials are increasingly looking at brands that are implementing sustainable development goals into their business models. Brands that are standing for and doing something internally within their business models. Green Marketing The levels by which people are using green marketing to their benefit can be judged in ter ..read more

It’s no secret that 2020 greatly disrupted the retail landscape, with its effects felt not only into 2021, but will be felt for many years down the line. With changing consumer values, lifestyles and wants, brands should consider new key categories that are experiencing a ton of growth. 2020 affected the future of work, and with that came a shift in consumer values. Sharp-looking workwear and priorities away from the home were all of the sudden out, and an increased value was place on quiet spaces, quality of sleep and health, both physical and mental. But how did these shifts shape consumer b ..read more

Finding and approaching investors, as well as determining just how much money you need to ask for, can seem a daunting task. But by breaking it down into pain points, important questions, metrics and goals, the process can be easier Two of the biggest pain points in financing are first, finding the needed capital and, second, knowing what to do with it after obtaining it. So before you approach any investors, ask yourself these questions: What is my product? What is my brand? What do I see this company making money from? What would I need to know to justify an investment, if I were the invest ..read more