It seems like sales and marketing trends, tools and techniques change every day and it can be a full-time job keeping up. If you have a small or non-existent marketing team, it’s hard to fathom where to start, what to do, or how to get ahead of your competitors. Fear not! Here are several ways you can gain a competitive advantage using some techniques you may already be familiar with. We’ll start with the basics and give you some actionable things to help, whatever your marketing experience, team, or budget. Did you used to have a listing in yellow pages, membership with the local networking c ..read more

Meet Hannah Rooke! Copywriter Hannah Rooke recently joined CME to help service our expanding client portfolio of construction clients. Hannah’s skills and qualifications Hannah brings her 15 years of experience in copywriting and account roles within marketing agencies, as well as her many qualifications: BA Hons in English Literature and Spanish, Level 4 diploma in proofreading and editing from The College of Media and Publishing (ABC and Certa Awards Certificate) and Membership of ProCopywriters and the Female Copywriters’ Alliance. Hannah has significant experience in the B2B and c ..read more

It seems like sales and marketing trends, tools and techniques change every day and it can be a full-time job keeping up. If you have a small or non-existent marketing team, it’s hard to fathom where to start, what to do, or how to get ahead of your competitors. Fear not! Here are several ways you can gain a competitive advantage using some techniques you may already be familiar with. We’ll start with the basics and give you some actionable things to help, whatever your marketing experience, team, or budget. Did you used to have a listing in yellow pages, membership with the local networking c ..read more

PR for Construction Companies If you're in the construction industry, you understand the importance of standing out from the competition. With so many companies vying for the same clients and projects, it can be challenging to differentiate your business. But there are lots of effective ways to set yourself apart, and construction PR is one of the most important ones. But what is PR? PR is a strategic communication practice aimed at building and maintaining a positive public image. It involves managing relationships with various stakeholders, including customers, employees, investors, and the ..read more

Sustainability isn’t new to the construction industry, but we’re seeing ever-increasing levels of demand, expectation and schemes across the UK. With the UK’s commitment to Net Zero in 2050, it means we in the construction industry have a lot of work to do - in under 30 years! So, it’s no wonder that tenders and contracts are demanding higher levels of sustainability and clients are asking for more validation. There’s a real risk that your construction company could get left behind if you don’t adapt or successfully demonstrate your sustainability practices. But fear not, below are some tips t ..read more

How to Build Meaningful Relationships with Your Customers In today's digital age, businesses are increasingly turning to online channels like social media, email marketing and search engine advertising to reach their customers. However, while these channels can be effective for acquiring new customers, they may not be the best way to build strong relationships with existing ones. That's where direct marketing comes in. In this article, we'll explore the benefits of direct marketing for building relationships with customers. What is Direct Marketing? Direct marketing is a tactic that involves ..read more

A Guide to Design for the Construction Industry Making a good first impression is as important in business as it is in life. Your branding and marketing materials are often the first point of contact for potential clients and a beautiful design can make a huge difference in how your company is perceived. In this blog, we’ll explore the top benefits that high-quality design can bring to your business and delve into some practical solutions for leveraging them. Consistent design helps you attract clients Using beautiful design consistently can help attract new people to your business. A study b ..read more

Why Social Media Marketing Matters? Social media marketing for construction companies is an essential part of the marketing mix for businesses of all sizes. With over 3 billion people using social media, these are powerful platforms that can help you reach a wider audience, build brand awareness and showcase your work to potential clients. But creating successful social media marketing for construction companies requires more than just setting up a few profiles and posting random updates. To truly stand out and win more business, it's essential to create engaging and visually appealing conten ..read more

Stand out in Construction with a Rebrand As a construction business owner in the UK, you know how competitive the marketplace can be. With so many companies vying for the same contracts and clients, it can be difficult to stand out and make a lasting impression. But what if there was a way to differentiate your company and attract new business? Imagine having a strong, recognisable brand that sets you apart from the competition. A brand that communicates your values and mission, and that customers trust and remember. With a rebrand, your company can have a refreshed and modern look and feel ..read more

Newsletter Benefits In today's digital age, newsletters have become an essential part of any business's marketing mix. For construction companies, newsletters can be a powerful tool for building relationships, staying top-of-mind, generating leads, demonstrating expertise, and measuring success. In this article, we'll delve deeper into the benefits of a construction newsletter and why it should be a part of your marketing strategy.   You already have a list of contacts to send it to We know that as a business owner you’re always on the lookout for ways to attract new clients. But what ab ..read more