Google Analytics 4 is Coming! Are you Ready?
Mintent
by Patrick Nelson
1y ago
Most people associate July 1st with Canada Day and the beginning of a seemingly endless summer. It’s a time of ice cream, fireworks, starry nights, and campfires. But the beginning of Q3 2023 will be unlike any other time in digital marketing history; when business owners and leaders wake up to… Google Analytics data gone!  That’s right as of July 1, 2023 Google is sunsetting (a fancy technology word for discontinuing) Google Analytics is used by 28.1 million website worldwide including, likely, your organization’s. It will be replaced with Google Analytics 4, but there’s no need to pan ..read more
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Five Ways to Improve the Performance of your Google Ads & Lead Generation
Mintent
by Mintent Digital Agency
1y ago
Every marketing dollar is precious. As business leaders, when we decide Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert, we want to ensure every ad is performing optimally and leads are coming into the sales funnel today. Wasted advertising budget is one thing, wasted time in business is quite another.  Oftentimes, clients come to Team Mintent with questions and gut feelings about their current Google Ad Campaigns. Are they performing as well as they can be? Should I be generating more leads? Should I just stop?  ..read more
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Digital Donations Strategy with Google Ads & YouTube – Gilda’s Club
Mintent
by Mintent Digital Agency
2y ago
Background Gilda’s Club Simcoe Muskoka provides a gathering place where people with cancer, as well as their families and friends, or people who have lost someone to cancer, can join with others to actively involve themselves in building social and emotional support as a supplement to regular medical care. All services and programming provided by Gilda’s Club are provided free of charge to anyone who walks through the doors (physically or virtually). Approximately 750 individuals take advantage of these services on an annual basis.  Covid, as with all organizations, has affected Gilda’s ..read more
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Marketing as a Service – 5 Reasons it’s Right for your Business
Mintent
by Mintent Digital Agency
2y ago
Marketing can help you in a variety of different ways. It’s a service to your company and should be treated as such. Although it can be seen through different eyes, what it does is connect people who would be benefitted by your product to you, so you can help them. Here’s a few ways you can go about this: Marketing off the side of your desk You may have the finest product or service in the business, but you’ll struggle to generate sales unless you have a solid plan for delivering your message to your target audience. Marketing may not get a look-in if you’ve been devoting every waking secon ..read more
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Google Analytics 4 is Coming! Are you Ready?
Mintent
by Mintent Digital Agency
2y ago
Businesses must navigate new obstacles to understand their customers’ complicated, multi-platform journeys in today’s measuring market, all while preserving user privacy. If you are like most organizational leaders around the globe, it is challenging to stay up-to-date with the ever changing landscape of digital marketing. It also means your website is most likely making use of Universal Analytics (UA) – the software that measures all your website traffic. Universal Analytics is the predecessor to Google Analytics 4 and it will be disappearing in just over a year from now.  Are you ready ..read more
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Does Boosting Posts Increase Facebook Engagement?
Mintent
by Beverley Cook
2y ago
For companies posting regularly on your Facebook business page, some of the key metrics you should keep an eye on are reach and engagement. Reach refers to the number of people your post appears to, and engagement refers to the interactions with your post such as likes, comments and clicks. When posting you have the option to either post organically or invest budget into boosting your post to try and increase its reach and engagement.  Facebook Organic Reach is on The Decline It’s no secret that over the past decade, organic post reach on Facebook has been on the decline. By the end ..read more
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Advertising with Facebook & Instagram
Mintent
by Julia Villa
2y ago
Social media advertising targets accounts through various social platforms such as Facebook and Instagram. There is no limit to how far your ads can reach. By running your ads through Facebook and Instagram, you are able to reach more than 50,000 accounts that fall within your target audience in one day. The two platforms have many overlapping users, but have different specifics such as their interactions and demographics.  Facebook & Instagram Ads In order to create ads for both Facebook and Instagram, you have to create public profiles for each platform. To set up ads for either pl ..read more
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Hashtags & Handles: Their role and importance in your social media strategy
Mintent
by Julia Villa
2y ago
Hashtags and handles have become big pieces of added content across all social media platforms. They have become important tools for businesses in order to increase engagement, attract new customers, and reach your target audience.  However, an integral aspect of being able to use hashtags is knowing how to use them. You can flood every content post on your social channels with hashtags, but if there are too many and they fail to correlate with your post it inevitably becomes spam and looks messy.  This post helps businesses understand the basics of hashtags and handles, how to use ..read more
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What Is An Instagram Influencer?
Mintent
by Julia Villa
2y ago
Influencer marketing has become one of the ultimate digital marketing tools for brands and businesses. As the use of social media grows, the fundamental ways to monetize these platforms for success is detrimental to businesses.  Instagram has grown to become one of the most used social media platforms and continues with its success. From this, Instagram influencers have risen. Influencers are regular Instagram users that grow and maintain a large following, have a well-established credibility, and have a unique ability to influence their audience.  From a marketing perspective, infl ..read more
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Instagram FAQs – Your Ultimate Instagram Guide
Mintent
by Krista Lariviere
2y ago
1. What is Instagram?  Instagram is one of the most popular social media networks with over a billion active accounts worldwide. It allows users to take, upload and apply filters to photos and videos. Posted content can be organized by hashtags and geographical tagging and then shared with other users, who can like and comment on it. Many organizations use Instagram as it has a significant audience and ample opportunity to build brand awareness and engagement. With an effective digital marketing strategy, organizations can promote their products and services, demonstrate t ..read more
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