Canadians will consider cancelling streaming subscriptions if prices continue to rise: Horizon
Campaign Canada
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3d ago
Younger Canadians are more apt to view advertising as an intrusion, while many complain that the ads they see are not relevant ..read more
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What my Gen Z kids taught me about marketing
Campaign Canada
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3d ago
Parenting Gen Zers has given me a deeper understanding of how to reach diverse audiences ..read more
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Chef Susur Lee partners with Tostitos on culinary creations
Campaign Canada
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3d ago
Inspired by Florence's "Wine Windows," the "Tostitos Tasting Windows" feature creations by the world-renowned chef ..read more
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Goldfish elevates new crisps in floating bowl
Campaign Canada
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3d ago
Agency Partner Zulu Alpha Kilo created a levitating bowl to showcase the lightness of Goldfish Crisps and engage consumers that appreciate a bit of magic ..read more
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VW paints pollution-eating murals
Campaign Canada
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2w ago
Developed with Type1, the murals (two in Toronto and one in Edmonton) extend VW's commitment to "sustainable mobility for all ..read more
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Air Canada uses music to transport Quebecers to Europe
Campaign Canada
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2w ago
In a recent collaboration with Cossette, the brand worked with Quebec musicians to curate musical travel guides for three major European cities ..read more
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Why Maple Leaf Foods wrote a book of mom jokes
Campaign Canada
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2w ago
Developed by Sid Lee, the "“Better Book of Mom Jokes" turned schoolyard insults into Mother's Day compliments ..read more
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Media-led idea to include DEI statements at briefing stage wins POCAM x APG Hackathon
Campaign Canada
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3w ago
Four teams of BIPOC industry professionals and allies competed to amend a media, research or creative brief, and present the most effective solution for inclusivity ..read more
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Maple Leaf Foods is willing to negotiate... with kids
Campaign Canada
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3w ago
For the latest creative on the "We're for Real" platform, Sid Lee decided to "dial up" the humour ..read more
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What Swifties can teach CMOs about the internet
Campaign Canada
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3w ago
MediaMonk's Michael Dobell says marketers could learn a thing or two from Swifties’ understanding of the machinations of the internet ..read more
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