Why Customer Research Should Shape Your Business Strategy ccapoccia Tue, 04/02/2024 - 10:20 In the architecture, engineering and construction (AEC) industry where projects are complex, collaboration is key and customer satisfaction is critically important, the relevance of your customers’ opinion carries significant weight.  Making the customer the focal point of a business strategy is not just a customer service tactic — it’s necessary for long-term success, growth and resilience in an ever-evolving business environment. It aligns your business with market demands and positions it for s ..read more

Mastering Crisis Management in Construction ccapoccia Thu, 03/28/2024 - 18:38 In a landscape where some degree of crisis is an inevitability, the construction industry stands at the forefront: The stakes are high and the margin for error is slim. From equipment collapses to on-site accidents, the potential for crises looms large. Heather Ripley, CEO of Ripley PR and expert in crisis management, sheds light on the significance of preparing a plan for business leaders ..read more

6 Key Tactics for Branding a Construction Company ccapoccia Fri, 02/09/2024 - 15:10 Your brand is the soul of your business. Check out these six core branding strategies that will plant your brand’s boots firmly on the ground and make you the go-to builder in the business ..read more

When a Marketing Audit Is the Answer ccapoccia Mon, 12/04/2023 - 17:14 In the ever-evolving landscape of marketing, it is essential for your business to regularly assess the effectiveness of its strategies and tactics. A marketing audit serves as a comprehensive evaluation of a company’s marketing efforts, allowing you to identify areas for improvement and optimize your marketing activities. But how do you know when it’s time to conduct a marketing audit? Here are some key indicators that suggest the need for a thorough assessment:   ..read more

10 Steps for Performing a Marketing Audit ccapoccia Tue, 10/31/2023 - 16:26 A marketing audit is a comprehensive assessment of your company’s marketing activities, strategies and performance. It provides valuable insights into the effectiveness of current marketing initiatives and helps identify areas for improvement. Conducting a marketing audit is essential for construction companies seeking to optimize their marketing efforts, adapt to market changes and stay ahead of competitors.   The following list details key steps involved in conducting a marketing audit.   ..read more

Unearth the Value of a Marketing Audit ccapoccia Mon, 10/02/2023 - 09:37 In the highly competitive construction industry, effective marketing is essential for business growth and success. You can ensure your construction company’s marketing efforts are delivering the desired results by regularly conducting a comprehensive marketing audit.  A marketing audit evaluates your current marketing strategies, identifies strengths and weaknesses, and provides valuable insights to enhance your marketing initiatives. A periodic audit keeps your marketing efforts fresh and is valuable in achieving y ..read more

4 Tips for Defining & Reaching Your Target Audience ccapoccia Tue, 06/27/2023 - 18:28 When competing with other brands to find the best channels needed to reach your audience, developing an effective marketing strategy might feel like throwing darts while blindfolded. To increase your odds of reaching people who might be interested in your product or service, you first need to effectively and accurately define your target audience.  ..read more

7 Questions About Construction Marketing You’ve Been Afraid to Ask ccapoccia Fri, 06/23/2023 - 12:51 To be successful, business owners need to develop knowledge, if not expertise, across a wide range of topics. One approach to successful leadership is asking questions. But what happens when you don’t know what you don’t know? Here are the questions you should be asking about marketing your construction company, along with some professional insight.    ..read more

Mixing Business-to-Business & Branding ccapoccia Fri, 06/23/2023 - 12:45 Anyone skimming the help-wanted ads will find thousands of openings for construction workers. But while the jobs are there for the taking, people with the credentials to fill them are not. According to data generated by the U.S. Bureau of Labor Statistics, there were 412,000 construction-sector job openings in February. And while there are more jobs than there are tradesmen, the pipeline for new talent is running perilously low ..read more

Protecting Your Brand Identity ccapoccia Thu, 12/01/2022 - 16:17 Brand identity is often defined as a logo; companies like Starbucks, Pepsi and Microsoft may come to mind. Yet, brand identity is more correctly defined as how a company is perceived by others. That perception can vary from person to person as well. While no company can completely control how the public perceives it, it can control the attributed elements such as its logo, colors, fonts, style, tone and imagery ..read more