During our recent FLOW: North America event, we hosted breakout sessions where attendees got the chance to discuss in small groups the studio challenges they are facing and help one another brainstorm solutions to these challenges. TBut before we sent the participants off to their breakout groups, we asked the entire audience what some of their studio challenges were. Here are the top five answers: Reshoots Budget (lack of) Scope Creep Lack of Trust Communication Now, let’s dive into some of the main themes from the breakout groups: Communication Communication was a common theme amongst t ..read more

We kicked off 2024 with our very first 2-day FLOW event in Los Angeles. A new year of FLOW events led us to the theme: Fresh Perspectives on E-commerce Content Creation. This included bringing in speakers from different countries, different backgrounds, and different career paths within the industry. On Day 1, we ran multiple workshops, hoping to give attendees practical skills and knowledge to apply in their own work. There were sessions on Generative AI and Midjourney, creating transparent and inclusive workspaces, a hackathon for studio challenges, and producing elevated content that conve ..read more

Proving (and improving) your PDP performance Product description pages (PDPs) have come a long way since the birth of e-commerce. Their evolution is owed to the constant innovation led by forward-thinking brands and their teams. New ideas, when successfully implemented, have quickly become industry standard in the fast-paced world of e-commerce, and the cycle of PDP evolution continues now and into the future. As a result, the options for effective PDP content and layouts are seemingly endless. It’s easy to want to do it all, but you risk bombarding your customers and confusing them out of a ..read more

Understanding Total Cost of Ownership for Post-Production We hear all the time, right off the bat. “So how much per image?” And it drives us crazy. “So how much per image?” Yes, per-image pricing is an essential piece of information. But far, far too many people think it’s the beginning and the end of calculating costs. Or that post-production prices are the only thing that matters when deciding between post-production options—like hiring in-house, using freelancers, or outsourcing. It’s not, far from it. Your actual post-production cost, or total cost of ownership, must factor in TIME: the ti ..read more

AI has become an everyday occurrence, but how do AI and visual post-production work together? If AI hasn't already become part of your workflow, chances are you're considering how it can streamline your day-to-day operations. This can all feel confusing at first, but it doesn’t have to be. In our recent Pixelz AI Unveiled webinar, our two in-house AI experts, Janus Klok Matthesen and Sébastien Eskenazi, answered the most frequently asked questions from our community about the AI models at Pixelz. With nearly a decade of computer vision experience, Sébastien has led Pixelz's R&D team, asse ..read more

Despite being in its infancy, artificial intelligence (AI) is already revolutionizing the way we work and redefining the concept of co-creation in photo studios around the world. Collaboration within the creative industry has always been essential, but the new era of co-creating with generative AI tools goes beyond the conventional, forming a synergy between human creativity and the transformative power of technology. If AI isn’t already part of your workflow, chances are you’re considering how it can boost creativity and streamline your day-to-day. So, with a little help from experts in the i ..read more

Passion and Purpose at FLOW: London To end the year, we took FLOW to London for the first time. We knew we had to show up big since it had taken us so long to finally make it to London. Our theme for the day was Passion and Purpose, putting at the forefront the topics that our speakers were most passionate about. Moreso than ever, we were left with some deep insights and inspiration to take back to our everyday work. We also were honored to have our partners with us to add to the day, including Let’s Flo, Creative Force, Profoto, and SpinMe. If you’re interested in attending a FLOW event in ..read more

For any e-commerce business, product images are crucial in driving sales and building brand recognition. Here are some quick facts, just to drive home the point: A study by MDG Advertising revealed that 67% of online shoppers believe that high-quality product images are more important than product descriptions or customer reviews. A report by Etsy found that 90% of respondents think product image quality is extremely or very important when making a purchasing decision. In a survey from Salsify, 39% of consumers returned an item because it did not match the product image. While some choose ..read more

Navigating the Era of Transparency: Pixelz CSR Report 2023 The pressure is on for businesses to share their standards for sustainability and human rights practices. Transparency has emerged as a powerful driving force for change within the fast-paced landscape of fashion and retail. Corporate Social Responsibility reporting pulls back the curtain on a brand’s ethical efforts, holds them accountable and (hopefully) aids customer confidence. We’ve published our first CSR report for all our stakeholders but before you dive in, let’s explore the benefits of Corporate Social Responsibility reportin ..read more

AI Glossary AI can start to feel like an unyielding wrecking ball that has come in to change the way we work and ultimately confuse us. With constant acronyms and phrases being thrown around it’s hard to even understand what AI is when you’re trying to figure out what GPT stands for. We can all admit to using ChatGPT numerous times but do anyone know what GPT stands for? (This writer didn’t until writing this blog post.) So now that we’ve learned a few things ourselves, we’re going to ease the confusion and demystify some of the most essential terms that lay the foundation for comprehending t ..read more