As the saying goes, "The rich always get richer.." But how? Well in the case of real estate, there are quite a few little-known secrets the wealthy use to get a slight advantage. For high net-worth individuals (HNWIs), luxury real estate is more than just a purchase - it's a vessel in which to enhance their abundant lifestyle. It’s not only size and location that these buyers are looking for; they also want to find luxury homes that include other amenities like high-tech features, lots of land or adjacent lots to purchase, private entrances, panic rooms, maid staff (included), etc. So how d ..read more

Luxury mansions have been around for centuries, of course. From historic stately homes in England, spectacular European castles, architecturally important designer homes and even national landmarks, the mansion has always housed the wealthy and super-wealthy elite of their era. With the advances in sustainable building materials, the advent of bespoke finishes, technologically advanced smart home systems, cutting-edge, open architectural design, lush outdoor landscaping, super-luxury appliances and meticulous detailing of all kinds, however, the modern mansion has caught up with the times. Lu ..read more

What hasn’t been said or written about the extraordinary Elon Musk? He is a billionaire business magnate, Founder, CEO and Chief Engineer at SpaceX, at the forefront of revolutionizing space technology. He was an early investor, now CEO and Product Architect of Tesla Inc., manufacturing and leading the way in sustainable energy sources with electric cars, solar and integrated renewable energy applications for homes and businesses. He is Founder of The Boring Company, which creates fast-to-dig, low-cost transportation, utility and freight tunnels and he is Co-Founder of Neuralink, developing ..read more

Los Angeles has long attracted real estate investors and private purchasers from all over the world - and in 2021 the real estate boom is proving itself to be stronger than ever. In fact, for the last three years in a row, LA has been the top market for foreign real capital, due in large part to a strong economy rooted in a thriving entertainment industry. There is a constant demand to live in the LA area because of the great weather, beaches and the wide variety of attractions this part of California has to offer. Bottom line – it is a seller’s market. In March, CAR reports that nearly two-t ..read more

We are living in the age of social media, and over the past decade Instagram has become a leading social platform. Currently, it has over one billion users worldwide who spend an average of one hour a day on Instagram. However, while other industries have taken advantage of Instagram’s reach, only about 9% of real estate agents use it for marketing. If you’re a realtor looking for a way clever way to penetrate the digital market, Instagram is the way to go. Step Up Your Photo and Video Production Instagram is a very visual platform. Over the years, an emphasis on well-composed shots has been ..read more

The Los Angeles luxury home market is one of the hottest luxury real estate markets in the world, but the term ‘luxury’ comes nowhere close to describing the properties listed below. These mega mansions redefine all previously held concepts of what it means to live in no-expense-spared, one-of-a-kind opulence. From 100,000 square feet of living space to helipads, to private orchards, bespoke furnishings, car display turntables, private night clubs, cigar and tequila bars, water features, and dramatic views of the city and ocean to rival any in the world – these properties’ amenities are only ..read more

So it’s really no secret, Zillow can be a bit misleading when it comes to estimating your home’s value. Even their CEO has admitted to this. The question is: How far off are they? Is this issue specific to certain locations, price ranges, markets with lots/little inventory, or what??! For those unfamiliar with Zillow “Zestimates®”, a Zestimate is basically an estimate of any particular home’s market value based on “millions of public and user-submitted data points.” - according to Zillow. Their official description is the following: "The Zestimate® home value is Zillow's estimated market val ..read more

"Generation Y" or what is more commonly known as "Millennials", people who are between 18-37 year old, has now surprisingly become one of the largest group of home buyers. Why do you think these millennials are able to capture a large percentage of home buyers? What's their edge? CASH OFFER: The weapon of Millennials in Bidding Wars What they do is they ask their parents if they have any sort of equity in their house. What these parents tend to do is that they cash out this equity and hand it over to their kids. As the saying goes, in this business: Cash is King. Through this cash, they can c ..read more

The competition in this industry is pretty steep. Our listings can easily be drowned out and neglected by all the other thousands of listings out there. It is quite difficult  to make your listing something that can easily be noticed but it's not impossible. Below are some of my tips to help you get those listings noticed and easily close deals. 1.) Utilize excellent SEO SEO stands for Search Engine Optimization.  Using the right keywords or phrases that can specifically link to your listing can help your customers find your listing in the search result. It is ideal to at least use ..read more

Today's post is not about more marketing, we're gonna be talking about more effective marketing. Are you having a hard time thinking of new possible ways on how to improve your business? Maybe your business plan didn't work out the way you wanted it to be or your strategies and ideas are not as helpful as you thought. That's okay, you can start over, plan new and fresher marketing ideas which I'm sure will help improve your business. 8 Marketing Ideas for Real Estate Agents 1.) Improve the Quality of your Photos One of the most powerful tool in marketing is using high-quality photos. If you u ..read more