Chapter 1 6-Step B2B SEO Playbook Overview Here’s how I’ll scale SEO on a brand new domain for my B2B service company. And you can do the same. In Feb 2024 I launched my website, Breaking B2B on a brand new domain with zero authority. Here’s how I’ll get it ranking in the coming months. Feel free to steal this process for your B2B company. Here’s an overview: 6-Step B2B SEO Playbook Step #1: Sales Funnel Keywords Step #2: Skyscraper Technique Step #3: EEAT Step #4: Build Authority Step #5: Top of Funnel Step #6: Volume and Improvements Summary [TL;DR] Chapter 2 Step #1: Sales Funnel ..read more

Chapter 1 B2B vs B2C Business vs. Consumer Markets Chapter Overview In the business world, there are two main markets that companies deal with: B2B and B2C. B2B vs B2C © B2B Marketing World B2B, or “Business-to-Business,” refers to companies that provide services or products to other businesses. On the other hand, B2C, or “Business-to-Consumer,” refers to companies that sell directly to individual consumers. These two models serve different types of customers and have distinct differences in terms of audience, processes, product and service types, tactics and strategies for B2B ..read more

Chapter 1 What is a Fractional CMO A Definition and What Fractional CMO Means Imagine having an experienced marketing expert leading your team, providing strategic guidance, and making important decisions, but without having to bear the full-time cost of an executive manager. A Fractional CMO is your part-time marketing executive, taking charge of your B2B marketing requirements. They offer an ideal solution for companies seeking high-level marketing leadership without a full-time commitment. Let’s have a closer look. Chapter Overview What is a Fractional CMO What does a Fractional ..read more

Chapter 1 What is a B2B Marketing Manager? Definition and Business Marketing Team Structure Chapter Overview What is a B2B Marketing Manager? Roles and Responsibilities of a B2B Marketing Manager How to become a B2B Marketing Manager B2B Marketing Manager Salary Summary [TL;DR] Frequently Asked Questions Let us start at the beginning and give you a clear picture of what a B2B marketing manager is. B2B, or Business-to-Business, refers to transactions between businesses, in contrast to Business-to-Consumer (B2C), where businesses sell directly to consumers. A B2B marketing manager l ..read more

Chapter 1 What is a B2B Marketing Executive Understand the Definition of a B2B Chief Marketing Officer A B2B marketing executive or Chief Marketing Officer (CMO) is an executive at the C-suite level. This top manager oversees the planning, development, and execution of an organization’s marketing initiatives. The primary focus is driving business growth, and the CMO plays a crucial role in bridging the gap between brand perception and consumer engagement. Their main objective is to ensure that products and services resonate effectively with current and potential customers. Chapter Over ..read more

Chapter 1 What is a B2B Marketing Executive Understand the Definition of a B2B Chief Marketing Officer A B2B marketing executive or Chief Marketing Officer (CMO) is an executive at the C-suite level. This top manager oversees the planning, development, and execution of an organization’s marketing initiatives. The primary focus is driving business growth, and the CMO plays a crucial role in bridging the gap between brand perception and consumer engagement. Their main objective is to ensure that products and services resonate effectively with current and potential customers. Chapter Over ..read more

About Gira At Gira, everything is about switches. They are the smart home pioneer from Radevormwald. Gira Giersiepen GmbH & Co. KG is one of the leading full-service providers of intelligent system solutions for electrotechnical and networked digital building control. A family-run traditional brand since 1905.  Always on the pulse of time: THE smart home pioneer, innovation driver, and future shaper. Chapter 1 Gira’s Strong Partnerships: Transforming Communication in the B2B Landscape. In an era marked by a surge in providers and products, the challenge of reaching the desired t ..read more

Chapter 1 Creating a Stage for the Communication of Energy Transition The beginning of our LinkedIn initiative with Samson AG was marked by the clear call, “We need a real stage for all the topics concerning the Energy Transition.” Driven by the imperative to establish an impactful chance, the energy transition needs deliberate communication that unites everyone as contributors to the solution. Within this context, the Samson AG realized that the whole industry is lacking a platform to set this necessary communication in motion. “The energy transition is not just approaching – we are right ..read more

What is B2B Sales? B2B sales, also known as business-to-business sales, is a term that refers to the buying and selling of goods and services between two businesses rather than between a business and a consumer. B2B sales is a complex process where companies collaborate in transactions to support each other’s growth and drive industry progress through innovation. Sales in the B2B sector occur throughout the entire value-added chain. This encompasses selling and purchasing raw materials, intermediate products, and wholesale distribution to retail stores. It also includes offering expert con ..read more

What is Gated Content and Ungated Content? Before we start the discussion, I’d like to clarify the two terms: Gated content refers to content locked “behind a paywall” or barrier, i.e., it can only be accessed if personal information, such as one’s e-mail address, is given beforehand. White papers, e-books, webinars, and online courses are prominent representatives of this strategy. Ungated content, on the other hand, is freely accessible and can be consumed without any registration. Blog articles & infographics, but also videos, are typically distributed “unrestricted.” Now let’s look a ..read more