1.5 Minutes on Influence: The Effect of Heat on Behaviour and Why Skills Are Sometimes Overrated Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Astrid 1 MINUTE: INSIGHT OF THE WEEK I’m writing this in southern Vietnam, where it’s a sweltering 34°C (93.2°F). I can’t complain, but it’s made me think about how heat affects our decision-making and behaviour. Truth be told, I feel like my brain is operating ..read more

1.5 Minutes on Influence: Boosting Your Professional Impact and Getting Kids to Eat Veggies Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Astrid 1 MINUTE: INSIGHT OF THE WEEK Last week, I found a large dent in the driver’s side door of my car. I hadn’t even been in the car, so I can assure you it wasn’t my doing. I consider myself a decent driver, until I came across a study that made me question that ..read more

1.5 Minutes on Influence: Fighting Unproductive Meetings and The Kahneman Spiral Effect Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Astrid 1 MINUTE: INSIGHT OF THE WEEK Have you ever had a week where most of your schedule was filled with meetings? Imagine if your company announced that all regular meetings with more than two people were canceled. Shopify did exactly that a while ago, putting the whol ..read more

1.5 Minutes on Influence: The Effect of Sound and Charlie Munger Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Astrid 1 MINUTE: INSIGHT OF THE WEEK Do you like the sound of this? As I am typing this, I am listening to some techno on my Apple AirPods. I haven’t turned on noise cancellation, though, because I always feel awkward shutting myself off completely in public. Silence can be very uncomfortable ..read more

1,5 Minutes on Influence: An Overview of our Weekly Newsletter Happy 1,5 Minutes on Influence! Here is an overview of our weekly 1,5 Minutes on Influence newsletter. Every Thursday, we share 1,5 minutes of insights to explore compelling questions and uncover strategies to positively impact decision-making by applying Behavioural Design. Astrid 1,5 Minutes on Influence:Negotiation and Happiness 1,5 Minutes on Influence:Motivation and Live to a 100 1.5 Minutes on Influence: Curiosity and Coffee 1,5 Minutes on Influence: Kahneman and Achieving Your Goals 1,5 ..read more

1,5 Minutes on Influence: Forget Benefits and Knowing Which Books to Read Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Astrid 1 MINUTE: INSIGHT OF THE WEEK I wanted to share a thought that hit me while looking back at all the problems we’ve solved at SUE and studying other projects in behavioural design. We often think the best way to persuade people is to show them the good things they’ll get if they ..read more

1,5 Minutes on Influence: Kahneman and Achieving Your Goals Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Astrid 1 MINUTE: INSIGHT OF THE WEEK This week, our 1 minute is dedicated to Prof. Daniel Kahneman, who we sadly lost yesterday. A titan in the field of behavioural economics, Kahneman’s work has profoundly influenced us at SUE. Often hailed as the ‘grandfather’ of behavioural economics, he was act ..read more

1,5 Minutes on How to Influence Motivation to Act and Living to 100. Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Astrid 1 MINUTE: INSIGHT OF THE WEEK Our 7-year-old daughter is a notorious vegetable sceptic. When it is green, it is regarded with disdain. So, eating broccoli (our desired behaviour), Is not high on her to-do list. But when we turned broccoli into something else, Explaining, they are ac ..read more

1,5 Minutes on How to Influence Choice and Behaviour in Negotiation and Happiness. Happy 1,5 Minutes on Influence! Here is your weekly dose of applying the psychology of influence to positively impact choices and behaviours. Looking forward to sharing insights with you! Warm regards, Tom 1 MINUTE: INSIGHT OF THE WEEK How Job-to-be-Done Thinking Led to a Historic Peace Deal On September 17, 1978, something incredible happened at Camp David. President Sadat of Egypt and Prime Minister Begin of Israel signed a peace deal that changed the Middle East. This wa ..read more

We see selfishness as a bad character trait. We should think of each other, the climate and be more sustainable for the greater good right? Wrong! Selfishness can be a good thing to promote difficult to change behaviour. Read more about it below.  I once had a discussion with the marketing boss of a Dutch NGO. We had provided him with a framing strategy to convince the Netherlands that development aid is actually good for the country. The strategy was to provide insight into how the absence of war, famine and dictatorships in the world aroun ..read more