The holiday season is tough for families after the loss of a loved one. Finding ways to celebrate and remember the deceased becomes important this time of year when the pain hits the hardest. One way to memorialize a loved one is with a Frazer ornament. These ornaments come in snowflakes, doves, butterflies and angels, and are personalized with the name, birth date and death date of the deceased.  Here are 3 ways you can market personalized ornaments to families during the holiday season.  As a Gift  Tis’ the season for giving, and personalized ornaments are a thoughtful and car ..read more

Per a Bankrate survey, only 40% of Americans can afford an unexpected expense of $1,000.  Let that percentage sink in. Now, think about the cost of a funeral. According to NFDA, the 2021 median funeral cost was around $7,848. If 60% of people can’t afford an unexpected $1,000 expense, how are they supposed to afford a funeral payment?  Fortunately, your funeral home can help these families by offering multiple funeral payment options. This way, they can afford to honor their loved one, and you don’t need to turn away families.  Let’s briefly break down five funeral payment optio ..read more

The funeral and the days or even weeks following are often a blur to families. For this reason, many of them don’t have the time or energy to create personalized products for remembering their loved one.   Every family deserves a unique memento to pay tribute to their loved one. Your funeral home can help by offering them personalized memorial keepsakes. Thanks to the innovative technology available today, these solutions only take a few minutes to create or even require zero work from your staff.  Let’s go over three personalized products your firm can add to your offerings.&nb ..read more

Making sure your business follows ADA guidelines isn’t anything new. The Americans with Disabilities Act (ADA) became a law almost 32 years ago on July 26, 1990.   However, until more recently, many small businesses only focused on updating their facility to meet these guidelines. There’s a whole other side to your business to consider now that didn’t exist in 1990: your website.  Not sure if your website meets ADA guidelines? Let’s go over how web accessibility works, so you can better serve everyone.  What ADA Compliance Means for Your Funeral Home Website  Did yo ..read more

Friendly reminder to review your funeral home website content if it’s been a while. Take a few minutes to make sure everything is up to date and you’re not missing anything important.  Let’s go over five simple ways you can update your funeral home website in minutes.  1. Update Your Funeral Home Website Staff Page  When’s the last time you updated your staff page? A few weeks or even months? It could be time for a refresh. These are a few ideas.  Take new photos of your staff if their current ones are outdated.  Add new employees and take down people who no longer w ..read more

Many families want memorial keepsakes to commemorate the funeral and memories of a lost loved one. They’re a beautiful way to honor someone’s life, keep their memory alive, and aid in the grief journey.   A lot of funeral homes print or laminate the obituary for families as a keepsake. These take extra time to create and families often put them away after receiving them instead of displaying them in their home. Scrapbooks and photo books are often displayed in the home, but they take hours for family members to create at a time when they feel overwhelmed.    Now ..read more

Personalization is the key ingredient to helping family and friends honor and remember their loved ones. From funeral service stationery to beautiful memorial products, personalization software makes it easy to create one-of-a-kind tributes that capture what made a loved one special.  By making the most of this software, your families will have truly unique funeral experiences and personalized tributes to remember their loved ones by forever. It may be just the thing to show someone the value of a funeral service and why they should choose to work with your funeral home.  Need some i ..read more

If your funeral home website seems like it could be for any funeral home, you need to personalize it more to your firm. Personalization is the key to creating a meaningful experience for families.   Remember, your website is often the first interaction a family has with your funeral home. According to SEO Tribunal, to find out more information about local businesses, 97% of people look businesses up on the internet.   They also expect your website content to be personalized. Per Instapage, 74% of website users become frustrated if the content isn’t personalized.  By pe ..read more

If you want to better serve your families, then you’ll want to watch this presentation by Account Executive John Ashworth — which was originally selected for ICCFA’s DEAD Talks. After watching this video, you’ll learn how to embrace being both a funeral director and a salesperson and as a result, find more leads for your funeral home. Want to learn more? John wrote an entire eBook about it! You can download it here. The post To Sell Is to Serve [Video] appeared first on Frazer Consultants ..read more

Didn’t go to ICCFA’s DEAD Talks? You can still watch Account Executive John Ashworth’s presentation To Sell Is to Serve here. After watching this video, you’ll learn how to embrace being both a funeral director and a salesperson and as a result, find more leads for your funeral home. Want to learn more? John wrote an entire eBook about it! You can download it here. The post To Sell Is to Serve — Featured at ICCFA’s DEAD Talks [Video] appeared first on Frazer Consultants ..read more