A major competitive advantage that businesses are always looking to develop is their inventory of data: the information about their consumers, their competitors, and even themselves. You’ve heard of big data and the companies that are paying loads of money to procure this new and important raw material. Seemingly, it’s only used on a large scale…but what about your smaller-scale business? True: Data can be a complex business tool that requires specific technical skills – and a significant investment – to utilize. Also True: Data is what you make of it. It can be easily collected and used at sc ..read more

As a landscaping professional, marketing your business is essential to experiencing steady growth. In addition to digital strategies, there are a number of simple and cost-effective ways you can generate new business offline. In this blog, we cover 12 tips on how to effectively market your landscaping business offline. Follow these easy tips and you’ll be reaching a larger audience and generating new qualified leads in no time. How to Get Landscaping Customers, Fast If you’re looking to grow your landscaping customers, these strategies are for you. Follow these offline marketing tips to build ..read more

Many landscapers who experienced a spike in demand over the last two years are now noticing a dip in the number of inquiries they’re receiving. There are a number of possible reasons — from travel opening back up to tighter household budgets — that explain this shift. At the end of the day, though, it’s becoming clear that relying entirely on word-of-mouth and repeat business isn’t a sustainable approach in this competitive landscape. Businesses that are proactively implementing online and offline marketing strategies to attract their intended audience and drum up new business opportunities ar ..read more

This is a story about one of our clients. Let’s call her Judy. Judy ran a landscaping company and came to us before the pandemic looking to generate more business. We got her to a point where she was getting a steady flow of leads and she could reliably predict her revenue a year out. Everything was great. However, when the pandemic hit, she got overwhelmed with requests for work. The calls and emails wouldn’t stop. She got overworked and stressed out. So we made a few changes to her advertising strategy, her messaging, and her contact form… and that’s when everything changed. She went from 23 ..read more

You may be the best contractor in your area, but if your target audience doesn’t know about you or can’t find you online, you’ll be losing business to your competitors. Luckily, by applying the following contractor marketing tips, you’ll stand out in the marketplace. The best part? These marketing tips work for all types of contractors — whether you are an HVAC specialist, a landscaper, a home improvement company, or any kind of general contractor. Let’s jump right into it! Tip #1: Claim your Google My Business account. It’s more important than ever to get on the 1st page of Google search resu ..read more

You may be the best contractor in your area, but if your target audience doesn’t know about you or can’t find you online, you’ll be losing business to your competitors. Luckily, by applying the following contractor marketing tips, you’ll stand out in the marketplace. The best part? These marketing strategies work for all types of contractors — whether you are an HVAC specialist, a landscaper, a home improvement company, or any kind of general contractor. Let’s jump right into it! Tip #1: Claim your Google My Business account. It’s more important than ever to get on the 1st page of Google searc ..read more

Earlier this year, Google announced their plan to increase transparency by implementing additional verification requirements to those who advertise on Google’s Ad network. The requirements are slowly rolling out to all Google advertisers. In the past, Google has made efforts to create a safer environment for users, cracking down with strict policies on advertisements that touch on certain topics such as politics, gambling, and drug use. Their ultimate goal is to build trust that Google is providing a safe and positive experience between users and advertisers. The recent verification program is ..read more

You’re looking to grow your business and you’ve decided to work with a marketing team to help you reach your goals. Whether you’ve decided to hire an internal team or an outside agency, you’re expecting to see results from your marketing investment. The challenge is that there is no guidebook or scorecard to help you manage the relationship, show you what your blind spots are, or warn you of red flags along the way…until now. The Marketing Partner Quiz is designed to help you assess whether your marketing partner is helping you scale your business…or hampering your growth. How D ..read more

Partridge Fine Landscapes is a landscaping company based in Mississauga, Ontario. It has a 40-year history of designing and building high-end landscaping projects across the Greater Toronto Area (GTA). In 2021, the founder stepped down and handed over the reins to new owners who were looking to expand their residential design and build services. The Challenge The change in ownership went smoothly, but there was one area of concern for the new owners. The founder — having been involved in the business for nearly four decades — had built deep and lasting relationships with the company ..read more

I’ve been working in email marketing for the better part of four years, and ever since I entered this field, I’ve heard the same objections and myths about email marketing over and over again. They are: Email marketing is dead Email marketing is spam Inboxes are saturated with marketing emails Young people don’t use email, they use social media While I understand where these arguments are coming from, they are statistically incorrect. Listen, I’m not writing this blog to convince you of anything. This isn’t a sales pitch. It’s simply the byproduct of hearing these objections and myths for ye ..read more