Did you know that Connected TV (CTV) ads boast a remarkable 30% higher return on investment (ROI) compared to any other channel? It’s an impressive statistic, yet surprisingly, marketers allocate only 7% of their budget to it. Today, we’re here to shed light on the untapped potential of advertising on Disney+ and how it can revolutionize your marketing strategy. Disney: Home to the world’s best brands & stories 01. Most Popular Streaming Service Disney has earned the accolade of being the most beloved brand, with Disney+ reigning as the foremost streaming service according to consumer rat ..read more

In March 2024, Google will replace one of the 3 metrics comprising the Core Web Vitals. Indeed, the FID (First Input Delay) will give way to INP (Interaction to Next Paint), which will focus on users’ arrival on a site and understanding when a website becomes interactive and how smooth and responsive it is to user inputs. What are Google’s Core Web Vitals (Essential Web Signals)? In 2020, Google launched the Core Web Vitals to provide information on key metrics of the pages making up a website. It is therefore possible to directly track the evolution of 3 metrics on a site’s Google Search Cons ..read more

It’s that time again—time to dive into the heartbeat of Canadian innovation in 2024. If you’ve been following along from 2019 to 2022, you know the drill. We’re back with our annual tradition of spotlighting awesome game-changers in the business world. Read our previous editions: 2019, 2020, 2021, 2022 The following companies represent the true Canadian entrepreneurial spirit. And you’ll definitely want to keep an eye on them in 2024. Without further ado, let’s get into it. 01. Mid-Day Squares Anyone working a 9 to 5 job will tell you, a midday snack is absolutely essential. And our team of Bl ..read more

We all know this—Amazon reigns supreme among online retailers. This means that mastering SEO is the key to standing out in its bustling aisles. Effective SEO isn’t just about visibility—it’s the lifeline for your products, influencing sales and success. In the next parts, we’ll uncover how Amazon’s A10 algorithm works, learn to make supercharged product listings, and discover tricks to get your products noticed. Get ready for a trip into the core of Amazon’s SEO world, where being seen turns into winning.  01. Understanding Amazon’s A10 Algorithm The Amazon Algorithm determines which prod ..read more

What is black friday? Black Friday kicks off the holiday shopping season with retailers offering crazy discounts. Why does advertising matter? Picture a flurry of online, TV, and in-store ads competing for attention, guiding shoppers to the best deals—it’s a treasure hunt, and advertising is the map.  It not only helps shoppers snag discounts but also ensures brands stick in their minds amid the excitement. Black Friday embraces the global shopping craze, making advertising key for businesses to shine and connect with savvy shoppers. We asked our Paid Media specialists team for their best ..read more

CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to collect and use their personal information. CMPs are designed to give consumers more control and a better understanding of how their personal information is handled. To learn more, check out our blog post on Law 25 and CMPs. Introducing Didomi In our search to find the perfect CMP partner – one platform stood out among others. This platform is called Didomi. Didomi supports businesses in creating exceptional Privacy User Experiences that honor decisions and empower ..read more

Unlock the potential of your eCommerce store with Klaviyo, a powerful marketing platform designed to elevate customer experiences. In the past year alone, Klaviyo has played a pivotal role in driving over $3.7 billion in revenue for brands worldwide, showcasing its undeniable effectiveness. What is Klaviyo?  This platform goes beyond conventional marketing tools, offering a user-friendly interface that empowers eCommerce store owners to create personalized and engaging interactions with their customers. Joining the Klaviyo community has become a trend, with an average of 67 new brands dai ..read more

With Q4 just a few short weeks away, marketers everywhere are no doubt working diligently in creating masterful POA’s during the busiest time of the year. With the announcement of Netflix’s ad service, and millions of people using Netflix every single day, it’s like a goldmine for advertisers who want to reach a massive audience. And here’s some big news: In July 2023, Netflix announced that they’re teaming up with Microsoft to make this new subscription plan even better. It’s all about enhancing sales and technology, and that’s going to open up some fantastic opportunities for advertising. Ti ..read more

How does Law 25 affect your marketing. To put it simply, Law 25 presents us with two significant challenges: a decrease in the quantity of data collected and a decline in its accuracy. These challenges will inevitably affect the analyses and the efficacy of marketing campaigns. Although these new challenges can seem like a serious drawback for digital targeting and retargeting practices, there are various solutions that will enable us to move towards a future where respect for consumers’ personal data is prioritized. Many of these solutions are also being considered in anticipation of the disa ..read more

What are Dynamic Search Ads You know those regular search ads, right? They’re the ones where advertisers pick certain keywords to show their ads. Well, Dynamic Search Ads work a bit differently. Instead of choosing keywords, they use content from your own website to figure out who to show the ads to and what the ad should say. So, when someone searches for something related to your website, the search engine will grab a relevant page from your site and create an ad that matches the search. It’s like magic – your ads automatically adapt to fit what people are looking for! Google says that usin ..read more