AMAzing Rockstars Glenda Haro AVP Member Experience and Strategy Glenda has recently been promoted to AVP Member Experience. Glenda has been a cornerstone in significantly improving our membership operations. Her efforts in streamlining processes have guaranteed our members support around the clock. She has been pivotal in developing training materials and onboarding her team members, which have enhanced operational continuity and resolved longstanding issues related to work distribution in the Operations Team. Furthermore, Glenda has elevated our monthly reporting, creating more insightful ..read more

Legendary Leadership Series event delivers brand insights, career advice, and life lessons for marketers AMA Toronto’s 2024 Legendary Leadership Series of events recently kicked off with a virtual dialogue and Q&A on “delivering brand promise.” Featuring inductees from Canada’s Marketing Hall of Legends, the session explored how businesses can effectively meet and exceed customer expectations in today’s competitive landscape, and what it takes to implement a successful brand strategy. The event, moderated by Jacob Kessler, VP and steward of Canada’s Marketing Hall of Legends, brought toget ..read more

Behind The Scenes with AMA Volunteers By Debbie Bolton VP Volunteers The CMHOL team is off to the races in 2024.  February 4: Canada’s Marketing Hall of Legends Jury Day The Canada’s Marketing Hall of Legends team started preparing for February’s Jury Day in the fall. The process included selecting a jury of business experts and gathering nominations for the Legends honour and the Marketer On the Rise award. Once nominations were complete, the team worked to gather and compile information on more than 140 nominees. This information was culled and curated to help the jury evaluate ..read more

2024 jury announced, leadership programming revealed TORONTO, February 22, 2024 – Canada’s Marketing Hall of Legends is set to make history this year with plans to induct a new class of outstanding visionaries, enablers, builders and mentors as part of the Hall’s 20th anniversary celebration. Run by the Toronto chapter of the American Marketing Association (AMA), Canada’s Marketing Hall of Legends is one of the country’s premier industry award programs and honours Canadians who have dedicated their professional lives to pursuing excellence in marketing. Over the past 20 years, Canada’s Marketi ..read more

Behind the Scenes: By Debbie Bolton VP Volunteers Well the new year is officially off to the races. And our volunteers came together for some networking and planning. January 18th: AMA Toronto volunteers meet online Our January virtual volunteer-only event was successfully led by AVP Volunteers Louise Taylor and Director Volunteers Shelley Hull. More than 30 volunteers met online for some “get to know you” break-out groups and to collaborate on some ideas for the volunteer community. President Santo Ligotti gave a chapter update, VP Volunteers Debbie Bolton gave some background on how ..read more

Behind the Scenes: By Debbie Bolton VP Volunteers As we wave good-bye to 2023, AMA Toronto is starting to prepare for a jam-packed 2024.  November 17 AMA Toronto meets Ontario college students in Blue Mountain Oin the past few years. We’ve struck mutually beneficial partnerships with Seneca and George Brown. A number of AMA’s current and past senior volunteers now teach at colleges. And Miglena Nikolova and Syed Zahidi have been instrumental in outreach to various colleges and universities.  On November 17th, AMA Toronto was a sponsor at the Ontario Colleges Marketing Competi ..read more

Behind the Scenes: By Debbie Bolton VP Volunteers As 2023 winds down, we want to thank the many volunteers who have helped us make this calendar year a success. Our volunteer community consists of approximately 90 Board and Committee volunteers, 8 Advisory Council members and more than 70 mentors. That’s a phenomenal number of people who provide their time, talents and support for our organization. Many of these volunteers operate behind the scenes of our activities but their contributions are an important part of our success. Thank you! And happy holidays. We’ll see you in January. Nov ..read more

Behind the Scenes: By Debbie Bolton VP Volunteers A Legendary Discussion on why “Reputation Matters” Our Legendary Leadership Series event on November 2 was special in many ways: We launched our third book in AMA Toronto’s ”Empowering Leadership Potential” series: “Reputation Matters: Why branding and PR is not enough”. Thank you Alan Middleton for sharing your wisdom and research with us in our latest book and moderating the discussion.  Some great marketing leaders volunteered their time and shared their insights on the importance of reputation.Thank you Ken Wong, Lori Davison, N ..read more

The AMA 2023 Northeastern Regional Retreat in Toronto: Celebrating Excellence, Empowerment, and Collaboration Toronto, a city known for its vibrancy and diversity, became the first to host the 2023 Northeastern Regional Retreat in Canada. Bringing together delegates from 12 AMA chapters across North America, this internal leadership gathering was an unforgettable experience for all attendees. The Retreat was graced by some of the most esteemed leaders from the American Marketing Association. AMA CEO Bennie Johnson and Vice President Alliance Julie Schnidman, as well as the leaders of the Profe ..read more

Behind the Scenes: By Debbie Bolton VP Volunteers Mentor Exchange: Ready Set Go! Mentor Exchange kicked off another year of mentoring at its launch event hosted by board member, Miglena Nikolova, at IBM’s offices on October 2. Mentors and mentees had opportunities to meet and mingle and learn more about the program and its upcoming education sessions that will be provided by Deborah Jann who teaches with our long-term partner, Schulich Executive Education Centre.  Mentor Exchange is always a great program but this year is definitely special: More Legend Mentors: We’ve invited a ..read more