Chartered Marketer
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Key topics covered are Marketing news, Marketing spotlight and Professional development. As Canada's #1 marketing association, CMA Members represent Canada's leading business sectors and all marketing disciplines, channels and technologies.
Chartered Marketer
3d ago
Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic
The post Failure and Success appeared first on Chartered Marketer Program ..read more
Chartered Marketer
2w ago
In her CM Snapshot, Mame Serwah Saifah discusses how the Chartered Marketer scholarship through the DMSC is helping to sharpen her skills. Mame mentions her commitment to marketing, the attentiveness
The post Expertise and Commitment appeared first on Chartered Marketer Program ..read more
Chartered Marketer
2w ago
Amber Donovan, CM, Senior Marketing Advisor at the County of Grande Prairie, has had a fascinating journey. It began with a love for sports and transformed into something unexpected –
The post Wouldn’t Change a Thing appeared first on Chartered Marketer Program ..read more
Chartered Marketer
1M ago
Kudzai Baloyi, CM, Bank Advisor at the Royal Bank of Canada, wanted more than just a job. In his spotlight, Kudzai discusses sparking real change, making a difference in his
The post Real Change appeared first on Chartered Marketer Program ..read more
Chartered Marketer
1M ago
Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale
The post 4 Guiding Principles Of Effective Marketing Leadership appeared first on Chartered Marketer Program ..read more
Chartered Marketer
2M ago
Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm
The post An interview with Stacey Cummings By Heather Mathewson Jelsma appeared first on Chartered Marketer Program ..read more
Chartered Marketer
4M ago
Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The
The post A Growth Mindset appeared first on Chartered Marketer Program ..read more
Chartered Marketer
5M ago
First Speech According to Smithsonian magazine, our ancestors’ first speech may have come 27 million years earlier than initially thought. Despite the language, words allow humanity to do everything from
The post The Power of Words appeared first on Chartered Marketer Program ..read more
Chartered Marketer
5M ago
A Picture In 1921, an advertising executive named Fred R. Barnard placed an ad in Printer’s Ink magazine to promote his agency with “One Look is Worth a Thousand Words.”
The post Will Visual Storytelling Thrive? appeared first on Chartered Marketer Program ..read more
Chartered Marketer
5M ago
Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane
The post MARKETING LEADERSHIP BY MARY JANE ARDRON appeared first on Chartered Marketer Program ..read more