Social Media News: The Biggest Updates Businesses Need to Know in 2022
HypeAuditor Blog » Influencer Marketing
by Daria Voronina
2y ago
The social media space is changing fast, providing businesses with new tools and opportunities to communicate with their audience. HypeAuditor always stays ahead of the curve and keeps up with everything that happens in the industry. To help you stay up-to-date with changes in social media, we’ve collected important social media news and updates on Instagram, YouTube, and TikTok throughout 2021. We hope this list will help you better understand how to embrace the new opportunities and adjust your business and social media strategy. We provide a short comment about what particular functionality ..read more
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Year in Review: What Was 2021 Like for HypeAuditor
HypeAuditor Blog » Influencer Marketing
by Alexander Frolov
2y ago
To be honest, 2021 was a very busy and remarkable year for HypeAuditor. As the influencer marketing industry evolves, we always stay at the forefront of all the important changes. Now, we’re thrilled to share all the major updates and improvements to our tools that help you achieve your marketing goals and drive better results with influencer marketing. But first, we’d like to thank you for your support and help over this year. Much of HypeAuditor product updates would not have happened without your feedback. Your thoughts and ideas on how we could improve are priceless helping us make our pro ..read more
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The Top Virtual Instagram Influencers in 2021
HypeAuditor Blog » Influencer Marketing
by Nick Baklanov
2y ago
Even more virtual influencers have emerged this year. They are in high demand and becoming a powerful asset in influencer marketing closing an increasing number of deals with brands. Technology constantly develops making it easier to create virtual influencers. According to the new presentation by Mark Zuckerberg at the Connect event, Facebook (now Meta) is betting on virtual worlds and planning to invest a lot of resources in attracting developers and creators who will make content for the metaverse. For our third Top of Instagram Virtual Influencers research, we decided to take a closer look ..read more
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8 Smart Ways to Repurpose Your Content for Social Media Posts
HypeAuditor Blog » Influencer Marketing
by Alina Tytarenko
2y ago
Repurposing content is one of the evergreen marketing strategies. This approach allows website owners, business representatives, and marketers to recycle catchy and useful content and share it with more audiences. It means that the top-performing blog article can become the framework of a post in social media, while a white paper can be converted into separate-standing infographics for attractive press releases, tutorials, video presentations, etc.  According to Statista, there are more than 4.32 billion active Internet users around the world, and 3.78 billion of them have social media ac ..read more
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How to use hyper-personalization to connect with influencers
HypeAuditor Blog » Influencer Marketing
by Becky Halls
2y ago
Hyper-personalization takes a step beyond standard personalization by using real-time data aided by AI to create a highly tailored customer experience. It focuses on deeply understanding customers’ needs and desires using big data and offering a frictionless experience that enables them to make better purchase decisions. Important components of a successful hyper-personalization are an effective, well-thought-out strategy as well as a proper choice of technology and data to be leveraged, to create these exceptional customer experiences. You can use the power of hyper-personalization for an arr ..read more
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How to Leverage Influencers in your Marketing Strategy
HypeAuditor Blog » Influencer Marketing
by Gael Breton
2y ago
It doesn’t matter if your business is new or old, a good part of your budget is going to go to marketing. A famous chef was once asked, “Why do you keep pushing the bar when you’re already at the top?” He replied, “You’re only as good as your last plate.” The same can be said for business. It doesn’t matter what you do, there is always going to be competition and only one top spot that everyone is vying for.  If you want to increase brand awareness, keep sales rolling in, and make your conversion rate explode, consider adding some influencer marketing into the mix. What Kind of Influencer ..read more
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8 Guaranteed Ways to Turn Your Social Media Leads Into Clients
HypeAuditor Blog » Influencer Marketing
by Aston Rhodes
2y ago
Social media can be used not only for communication and budding but also for established businesses to get in touch with their followers and boost their target audience. Not only will a social media presence help you build a solid brand identity, but it will also act as a form of promotion and help you gain new followers, thereby expanding your brand. By seeking industry expert opinions, we’ve put together a surefire strategy with eight ways to turn your social media leads into clients. 1. Know Your Audience For your audience to truly connect with you, it’s essential that you know and understa ..read more
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How to Combine Influencer Marketing with Email Marketing
HypeAuditor Blog » Influencer Marketing
by Téa Liarokapi
2y ago
With influencer marketing, marketers refer to a strategy that aims to promote their brand through the social media account of people who can “be of influence” to others. This includes — but is not limited to — actors, authority figures, or even celebrities that have a large social media following and a robust online presence that pleases their audience. And here are the results: Source: Mediakix This comes down to a very simple explanation: when an influencer promotes a product or a service, people experience what marketers refer to as “social proof”. One of the people they admire loves a prod ..read more
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Top Growing Instagram and TikTok Accounts in Q2 2021
HypeAuditor Blog » Influencer Marketing
by Nick Baklanov
2y ago
We have collected a list of the top growing Instagram and TikTok accounts in Q2 2021. The popularity of certain accounts can tell a lot about a social network, its audience, preferences and even algorithms. Top Growing Instagram accounts in Q2 2021 Footballer Cristiano Ronaldo is the undisputed leader in the ranking of accounts that gained the most subscribers in the second quarter of 2021. This quarter, Cristiano gained 33.1M new subscribers and became the first account in the world to have more than 300M subscribers. In the second place is  footballer Leo Messi, who grew by 28.3M subscr ..read more
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How To Reach Out To Influencers: 6 Actionable Tips
HypeAuditor Blog » Influencer Marketing
by Max
2y ago
The last decade saw the explosive growth of the influencer business. No longer a small niche within the marketing industry, it has grown exponentially from around $500 million in 2015 to an astounding $15 billion projected for 2022.  According to the report by Influencer Marketing Hub, almost 60% of the surveyed companies have a dedicated budget for content marketing. Today, it can’t be denied that we’re witnessing the rise of this titanic industry. Given how in-demand such individuals are, getting them to collaborate with you can be quite a process. It can be challenging to successfully ..read more
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