Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media, only about 10% manage to create content regularly. That’s like having a phone line but hardly ever answering calls. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help. Learn step-by-step how to create a content marketing strategy for legal topics. What Is Content Marketing for Law Firms? Content marketing is a type of online marketing that relies on blog posts, guides, ebooks, newsletters, vid ..read more

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success. What Is Content Mapping? Mapping content involves planning the best way to reach your target customers at every stage of the buyer’s journey. Put simply, you ..read more

SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning.  What is SEO ROI? SEO ROI is a measurement of the return on investment (ROI) for your search engine optimization (SEO). It’s typically expressed a ..read more

The 10 Best Content Development Services To Use in 2024 Are you tired of mediocre content that does not connect with your customers? It’s time to revolutionize your content game and leave your competition in the dust. Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that content marketing yields three times as many leads as traditional marketing approaches. Professional content companies know how to connect with your audience using search engine optimization techniques and quality writing. What Are Content ..read more

Content Marketing Vs. SEO: Is There a Difference? For many people, search engine optimization (SEO) is a somewhat mysterious concept. You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.  If you’re just a tad confused about the difference between these two, you’re not alone. It can be frustrating not knowing the best way to generate leads and grow your business online. Understanding the specifics of con ..read more

How To Get Started With SEO for Movers There are more than 17,000 moving companies in the United States. Your moving company’s outstanding service sets it apart from all the rest, but before you can wow customers, you must get them to notice you in the crowd. SEO for movers helps you get noticed by driving more traffic to your website and improving lead generation. What Is SEO for Movers and Why Does It Matter? Search engine optimization is the process of optimizing digital content, such as websites, blogs, and social media, to rank well in search engines. SEO matters because consumers rel ..read more

What Microdata Is and How It Impacts SEO Search engine optimization involves several types of data. Metadata in web page titles, addresses and page descriptions provides information to search engine users. Microdata is a machine-readable markup format that identifies page elements for search engines. Learn more about how microdata SEO can enhance search results for pages on your website. What Is Microdata SEO? Microdata is a structured data format embedded in HTML 5 code. This schema markup consists of defined elements that specify the types of information on web pages. Microdata in SEO c ..read more

Guest Posting Vs. Niche Edits: When To Use Each Strategy Guest posting and niche edits are two search engine optimization strategies that ultimately drive traffic to your website. Although they have the same goal, they use different methods to help you build an audience. Understanding the nuances of guest posting vs. niche edits is important for creating an SEO strategy that works. Think of guest posting as fruit and niche edits as vegetables. Both types of food improve overall health, but they do different things for the body. Similarly, guest posts and niche edits benefit your SEO strate ..read more

SEO for Accountants: Setting Up Your Website for Success Generating over $130 billion a year in the United States alone, the accounting industry is in a fantastic place in the modern business world. Companies of every size need accountants, from small retail stores to huge manufacturers. To seize on these amazing opportunities to grow your business, you need to keep current with search engine optimization for accountants. What Is SEO for Accountants? Search optimization involves implementing website strategies that help your business improve its ranking in online searches. When you employ ..read more

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand. How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results? The duration of an awareness campaign depends on your budget ..read more