Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive
by Peter Adams
22h ago
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn ..read more
Visit website
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive
by Chris Kelly
22h ago
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities ..read more
Visit website
Sociable: US Senate approves TikTok sell-off proposal
Marketing Dive
by Andrew Hutchinson
22h ago
The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it ..read more
Visit website
Coke creates AI-powered instrument that only plays ‘uplifting sounds’
Marketing Dive
by Chris Kelly
22h ago
Coke SoundZ arrives as the beverage giant makes a $1.1 billion commitment to Microsoft Cloud and its generative AI capabilities ..read more
Visit website
Firehouse Subs deepens agency bench to ignite ‘creative firepower’
Marketing Dive
by Peter Adams
2d ago
The sandwich chain is stepping beyond a single-agency model for the first time since its founding as parent RBI eyes a global expansion ..read more
Visit website
Snickers takes to the skies in air-travel focused campaign
Marketing Dive
by Sara Karlovitch
2d ago
With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers ..read more
Visit website
Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer
Marketing Dive
by Sara Karlovitch
3d ago
A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available ..read more
Visit website
IPG, Zefr address social media misinformation with new tools
Marketing Dive
by Aaron Baar
3d ago
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation ..read more
Visit website
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Marketing Dive
by Chris Kelly
3d ago
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign ..read more
Visit website
Athleisure is top dog in the teen closet: Here’s what the numbers say
Marketing Dive
by Sara Karlovitch
6d ago
While the cohort’s spending is down, clothing remains a popular purchase.  ..read more
Visit website

Follow Marketing Dive on FeedSpot

Continue with Google
Continue with Apple
OR