Madison Square Garden Entertainment offers digital posters for advertisers, going viral on Times Square ..read more

Lyft strengthens its advertising strategy with new CEO David Risher and also introduces its new "Halo" service ..read more

Welcome to the revolution of advertising in the Metaverse, the thrilling terrain where brands are redefining their connection with audiences like never before. In this era of web 3.0, technology is advancing by leaps and bounds, and with it, our consumption habits are radically changing. Companies find themselves at a crossroads: innovate or get left behind ..read more

Luisito Comunica, the influential Mexican YouTuber with over 40 million subscribers, never ceases to amaze us with his adventures. On his recent trip to New York, he decided to take his presence in the Big Apple to the next level by appearing on one of the dazzling digital billboards in Times Square. But, how much did he shell out for this advertising move? Discover the details of this street advertising strategy and how this option has become more accessible in the digital age ..read more

In 2021, car manufacturers focused on promoting electric vehicles, transforming their marketing strategies, with a prominent focus on outdoor advertising ..read more

Rafael Nadal's 3D advertising in Times Square is an example of the evolution of advertising ..read more

In a stunning turn of events, Tesla has set its sights on the Mexican state of Nuevo León as the chosen location for its upcoming vehicle production plant, known as a gigafactory. While rumors about this decision had circulated for some time, it still took the world by surprise, including avid Tesla enthusiasts like us. We had considered the idea of Canada, Indonesia, and maybe even the United Kingdom, but Giga Mexico? Well, it turns out we might have underestimated the brilliance of this move because Giga Mexico is poised to revolutionize Tesla's future ..read more

Since its humble beginnings in 1940, McDonald's has become a global brand loved for its food and creative outdoor advertising ..read more

In an increasingly digital world, companies are fiercely competing for consumer attention. In this context, Apple has launched an international advertising campaign under the slogan "Pay the Apple Way" to promote its Apple Pay service. What makes this campaign even more intriguing is how it utilizes digital out-of-home advertising to highlight the advantages of Apple Pay in a world where digital transactions are on the rise ..read more

In today's marketing, creativity is vital to standing out in a crowded audience. MrBeastBurger exemplifies this with its rise in 2023, especially in outdoor advertising ..read more