Out-of-home (OOH) advertising is expected to experience a major resurgence in 2025, and it’s not just a passing trend. With consumers increasingly overwhelmed by digital noise, the desire for fresh, engaging ways to capture attention in the real world has never been greater. The shift is happening, and it’s time to understand how to measure […] The post 5 Smarter Strategies to Measure Your Billboard Campaign’s Impact appeared first on Blip Billboards ..read more

While first impressions are key to grab attention and spark interest, the best advertising creates lasting impressions.  That’s where brands have the opportunity to integrate the mobile devices we always carry with us and the digital out-of-home (DOOH) screens in the places we live, work, and play. When these elements come together, they create a […] The post Effective Strategies for 2025: Bridging OOH and Social Media Engagement appeared first on Blip Billboards ..read more

Christmas surprise? Not in this cookie-laden landscape.   We’re not referring to Santa’s plate either. With shared home electronics and listening devices around every corner, being a sneaky Santa can be quite a challenge for gift-givers of the modern age. That’s where advertisers can strike a different chord for shoppers needing to keep things under wraps—hellloooo […] The post Activate Your Black Friday & Cyber Monday Campaign in a Snap appeared first on Blip Billboards ..read more

From brand awareness, to reach, traffic, lead generation, and conversions, many businesses run their ads a little haphazardly. Who can blame them—the advertising world is far from simple. Many lean on Meta’s how-to guides but often end up with lackluster results, blaming good ol’ Zuck while their ad spend remains unoptimized.  For those new here, […] The post Billboard Ads vs. Digital Ads: Which Drives Better Brand Awareness? appeared first on Blip Billboards ..read more

For well over a century, successful brands have been relying on OOH advertising to reach their business goals. In fact, according to Statista, OOH advertising amounted to $33.38 billion in 2021 and is projected to reach $40.86 billion by 2025. A stroll down Rodeo Drive, you’ll see many major brands spending millions each year on […] The post Four Winning OOH Billboard Campaigns To Inspire Your Next Ad appeared first on Blip Billboards ..read more

The film Focus (2015), starring Will Smith, is a subtle—yet extremely powerful—example of how messaging, particularly through repetition, influences our decisions. The story follows Nicky, Smith’s character, who runs an underground theft ring using mind games to steal from the privileged. In a particularly award-worthy scene, Nicky bets a billionaire tycoon $2 million dollars that […] The post How to Use Digital Billboards with Google’s 7/11/4 Marketing Rule appeared first on Blip Billboards ..read more

If you want any meaningful relationships with your target market, you’ll need to foster and maintain brand trust. It’s easier said than done – we know. But it’s not impossible to achieve. With this in mind, you should never consider this concept as an add-on or a nice-to-have. That’s because your customer base won’t buy from your brand without it. An astounding 81% of consumers need to trust a brand to consider buying from it. This vast majority of your target market doesn’t represent those who will actually make a purchase, rather those who will even consider buying from your brand.  You ..read more

What is OOH advertising? You should consider this question if you are serious about your advertising endeavors. After all, advertising is not just about selling a product, but growing your brand.  You should therefore look at OOH as a gateway to brand marketing, as it supports a variety of brand-building efforts that boost brand recognition, reputation and equity.  Billboards are one of the fundamental tools used in the world of OOH, and for good reason.  Nearly two-thirds of customers often look at the messages on billboards. While this is impressive, it’s not nearly as impress ..read more

Are digital billboards effective? If you’re looking to grow your brand, this is a completely fair question. In fact, if you seek to advertise a product, service, or simply reach a broader audience, this question is essential – you wouldn’t want to waste precious advertising dollars. This is especially important to consider in digital marketing, as online ads rule today’s advertising landscape. These include PPC and display and banner ads. A whopping 65% of small to mid-size businesses use PPC advertising, yet many internet users disdain online ads. Many online users ignore if not completely bl ..read more

Brand lift is a much-needed phenomenon for most brands, especially if they partake in any marketing campaigns, let alone advertising. That’s because not only does it contribute to sales, but to other interactions that help grow your brand.  Brand lift can be achieved through a number of advertising and marketing efforts. Implementing OOH advertising is a surefire way to foster band lift among your target audience. But how do you do so and how do you know billboards are effective for this purpose? In this article, we cover what is brand lift, its importance, how to measure it, how OOH help ..read more