The Digital Advertising Landscape is Changing With Facebook ad costs rising and the digital advertising space becoming more saturated, marketers need to adopt an omnichannel marketing approach and reach customers at multiple touchpoints in their journey. One advertising channel will not make the impact needed for your company to excel with business growth and marketing goals.  Reach More People Good brands understand their audiences and know how to reach them. Good marketers know that combining Facebook ads with other forms of advertising, like digital billboards, will help improve result ..read more

Type of Billboard Understanding Billboard Types Before you decide to rent a billboard, it’s crucial to understand the different types available. Each type offers unique advantages depending on your advertising goals and target audience. For a detailed comparison, our blog post on Digital vs. Traditional Billboards offers extensive insights. Here’s a brief overview: Static Billboards: Single Advertiser Focus: Each static billboard advertises a single advertiser at a time. Material and Display: These billboards are often printed on durable vinyl material, ensuring longevity and clear visibilit ..read more

Unlocking the Potential of Physical Stores During the Holiday Rush Embrace the unique advantage of your physical retail store this holiday season. With the countdown to the holidays in full swing, your store becomes a haven for last-minute shoppers who can’t rely on online shipping. This is your chance to not only capture a significant customer base but also to introduce them to the unique value your brand offers during this festive period. Recent trends indicate a growing preference for supporting local and small businesses during the holiday season (source: Shopify News). However, the challe ..read more

Boosting restaurant catering can be a significant driver of year-over-year growth for restaurants. Especially during the holidays, potential customer searches for “Christmas catering services” and “Corporate holiday catering” surge, while “Special occasion catering” remains popular year-round for events like weddings.  Mastering and planning for a few critical strategies outlined below can make your catering services both successful and stress-free as they continue to grow. Understanding Your Target Audience First and foremost is identifying your market. Are you catering to corporate clie ..read more

The end of the year is a pivotal time for car dealerships. Balancing end-of-year inventory management and hitting sales targets and quotas can be challenging. Dealerships often find themselves under pressure to sell off current-year models to make room for new arrivals in the coming new year. This stressful period involves planning and executing marketing initiatives, regulatory compliance and reporting, and keeping this all balanced while striving to exceed customer expectations and maintain high staff morale. Innovative and Cost-Effective Marketing Strategies Marketing initiatives can be cru ..read more

Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The data is based on digital billboards on Blip’s Marketplace beginning with their first month of activation. As awareness and traction grow, the average revenue per digital billboard grows 1.6x after six months on Blip’s platform. After 12 months, the average ..read more

Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder If you run a billboard campaign without a clear vision for how it fits into the rest of your marketing plan, you’ll likely have a hard time determining whether your efforts actually generated any results.  But if you know what job your billboards are supposed to do, keep track of your KPIs (key performance indicators), and get creative, you’ll find that billboards can power up the rest of your marketing like nothing else.  So, how do you integrate billboards into the rest of your marketing plans to get the most ..read more

Billboards Are Underutilized And Cost is the Single Biggest Reason Demand from smaller advertisers is growing. As a sign operator, you’ve probably already felt pressure from potential clients to open the medium to smaller budgets, especially on your digital inventory. The advertisers that aren’t in the 2% that use billboards often ask for: 1-week or 1-day contracts The ability to purchase remnants Flexibility around scheduling Making digital assets available to the 98% of organizations that haven’t had access in the past represents an enormous potential increase in revenue for sign ow ..read more

Broadcast Media in a Digital-First Landscape   How adding broadcast into your media mix can extend your reach and build your brand. Digital advertising, as a percentage of total advertising revenue, hit 67% in 2022, and is only expected to continue going up.  The internet brought marketers a cheap and easy way to get in front of consumers, lowering costs, providing instant access to data and measurement, and creating a faster feedback loop in order to iterate to get messaging correct.  All of this is valuable, but as online advertising has picked up steam, it’s gotten increasin ..read more

Stand Out in South Florida’s Hottest Market As a Spanish-language cultural hub, nothing beats Miami. With the majority of the population being Hispanic (72%) and 58% foreign-born, it offers a melting pot of expressions and experiences.  Beyond being the gem of south Florida, Miami sits at the tip of Florida’s Gold Coast – a stretch of 3 metropolitan divisions (2 of which include Miami-Dade and Broward Counties) making up the Miami-Fort Lauderdale-Pompano Beach Metropolitan Statistical Area – with a combined population of over 6 million.  As the largest metropolitan area in the Southe ..read more