Have you ever considered launching a CEO or executive podcast but don’t know where to start? It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO and founder of Outcomes Rocket. He says: Downloads are vanity, creating and nurturing relationships is sanity. Saul Marquez, Outcomes Rocket Saul breaks down the process in this episode, and, judging by the success of his digital marketing firm and its namesake podcast that Saul also hosts, the formula really works. We had a great ..read more

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by a single bad story last year. We discussed what went wrong, what went right, and offered tips, through the lens of long time PR pros.  Participants included my Fusion PR colleagues Jordan Chanofsky, Olga Shmuklyer and Mark Prindle. (Not that we like to dwell on the negative, but it can be instructive to watch and learn from these, a ..read more

Jordan Chanfsky, CEO In these difficult times, we want to express our horror over the atrocities Hamas unleashed on Israel and express our hopes to see a time of lasting peace and prosperity as quickly as possible. The war in the Middle East affects every one of us. It’s not just ‘over there.’ The tactics used ‘over there’ are the same ones learned so carefully and deployed on American soil or against our troops and citizens overseas. And the war ‘over there’ clearly has captured the attention and focus of the media. For businesses with an external marketing presence, this ra ..read more

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs. Eric used the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. He spoke at length about crisis strategy with newer social platforms such as TikTok and Twitch, and impications for crisis comms ..read more

I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and very lively conversation about the changes rocking the industry, and the growing role of AI. The roundtable included others in tech and B2B PR (my kind of people!) representing agency and client-side views. This was my first time on Spaces (it took me a while to figure out how to just raise my hand). Although it was sometimes hard to get a word in, all had the chance ..read more

I am constantly searching for podcast and YouTube content to enjoy while I am out running or driving.  The ones I like most are about music and true crime. Through the latter interest I discovered the Behavior Panel, a YouTube channel that analyzes the behavior and responses of people (often serial killers or other criminals), to interviews and interrogations. I found the videos fascinating and informative, especially when the four panelists set their sites on people from business and government.  While watching them analyze videos of Elizabeth Holmes, the former Theranos CEO and cu ..read more

The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic AI, a company that uses AI for drug discovery. Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take. Both Mark Prindle and Diana Bost shared how they are using the tech to help with their work; while Mark had amusing stories about geeking out on AI apps with his 10-yeard old son. We covered: Real-world PR use cases for Chat ..read more

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren,who launched and runs We Wild Women, an agency that helps female entrepreneurs turn vision into impact. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild). It was great chatting with her. She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. The podcast covered these topics: The importance ..read more

(This article originally appeared in O’Dywer’s PR.) It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world.  Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets.  How do you promote something so intangible, so nasc ..read more

At Fusion PR, we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts? If the world of PR is poorly understood, getting the most from A/R programs can be even more cryptic. Most startups recognize the key role of industry analysts, and the value of getting into their reports.  But they may not understand exactly how (and when) to engage analysts for best results. Now,  the  ..read more