Press Release Template: 17 EXPERT Press Release Templates
Class PR
by Alistair Clay
2y ago
In this guide, you will find an expert press release template for every possible occasion, pretty much! All you need to do is download the template that fits the story you want to tell about your business and fill in the square brackets. To make it super easy, and effective, each press release template tells you what you MUST include in each paragraph of the press release – and in what order. With each template, we suggest the strongest news angle, the media to target and the best image to send with your press release, including an example. If you follow these instructions you will get the med ..read more
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Personal branding: What it is and how you can build yours
Class PR
by Gemma Clay
2y ago
Let’s take a look a personal branding. What does it mean to be you? To think like you do or to behave as you do? What defines you?  These are the kinds of questions you should be asking yourself when it comes to personal branding, especially if you want to create a content plan. You might be thinking ‘what the heck is that?’ Or you might be confident that you know what branding is; ‘it’s the type of perfume I use or the bank I’m with, not to mention my preference of fizzy cola drinks!’ Right? Not quite. While many brands may feature in your day to day life –  some may even feel inse ..read more
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Content Plan: Easy Steps for Content that Drives Results
Class PR
by Alistair Clay
2y ago
It’s not enough to just create a one-off piece of great content for your different PR and Marketing channels – you need an ongoing content plan. A content plan ensures you engage your target audience and keep them coming back for more. It focuses on what’s important, strips away whatever is unnecessary, and laser-locks you on what you want to achieve. Plus, a content plan will also keep you motivated during those times when it could seem much easier to give up. This short guide will tell you everything you need to know to build a fool-proof and highly effective content plan. So, let’s get star ..read more
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Chief Reporter: A Guide to This Key Newsroom Role [2021]
Class PR
by Alistair Clay
2y ago
If you want to get media coverage for your business you MUST know what makes a chief reporter tick. Understanding what they are looking for in a story is essential if you want your public relations campaign to succeed. It starts with knowing how to write a press release – because this means you will present a story with a genuine news angle. Next, you need to understand how to write a media pitch – this will ensure the chief reporter at least opens your pitch email! If you’re after free PR for your business no one is more important than this senior journalist. This guide will tell you everythi ..read more
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Picture Editor: A Guide to This Essential Newsroom Role [2021]
Class PR
by Alistair Clay
2y ago
In the latest from our Essential Guide To The Newsroom series, we examine the role of the picture editor. Understanding what the picture editor does is critical if you want to succeed in public relations. Images are all important in the media – whether it’s online or offline – even the very best stories need high-quality images. The picture editor sits alongside the news editor deciding whether or not the images you have provided with your story meet the mark. If they don’t you won’t get the media coverage you are after. Every media relations campaign must be image-focused. Even if you know ho ..read more
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Sub-Editor: Who They Are and What They Do [2021]
Class PR
by Alistair Clay
2y ago
In the latest from our ‘Essential Guide to The Newsroom’ series, we look at the role of the sub-editor. Your public relations campaign has a greater chance of success if you know what the sub-editor does. Why? It will mean you create media stories that are ready to be published, without too much extra work in the newsroom. And much of that work – when your story is being prepared for publication – is carried out by the sub-editor. They fine-tune the story that has been presented to them by the reporters and add the all-important attention-grabbing headline. If you have an idea of what a sub-ed ..read more
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News Editor: A Complete Guide To This Newsroom Role [2021]
Class PR
by Alistair Clay
2y ago
Knowing who the news editor is in any newsroom, and understanding what they do, is vital if you’re doing public relations and media relations. The success of your public relations campaign depends on knowing what the news editor is looking for in a news story or feature. You can’t blag or spam a news editor with advertorial content – they want stories. Knowing how to write a press release and how to write a media pitch is a great start when you are looking for free PR, but it’s only a part of the picture. This guide to the news editor will give you the inside track on how they tick, and how to ..read more
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What is Thought Leadership? And How You Can Do It [2021]
Class PR
by Alistair Clay
2y ago
You’re not alone in asking, ‘what is thought leadership?’. The term gets thrown around in marketing communications as though everyone knows exactly what it is and how to do it.  But dig a little deeper and you’ll find you’re not the only one that isn’t clear on how to use thought leadership as part of their public relations campaign.  Don’t worry, once you grasp a few concepts and tactics, thought leadership is easy to understand. It can be a very effective tactic to get free PR and build credibility with your target audience. Here’s what we are going to cover in this thought le ..read more
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How to post an article on LinkedIn
Class PR
by Gemma Clay
2y ago
Want to know how to post an article on LinkedIn? When you can do it well, it’s a fantastic way to increase your exposure and build an audience who will keep coming back for more. The good news is, writing and posting a compelling article on LinkedIn doesn’t require as much hard work as it sounds. Nor do you need to be the world’s most talented writer. In this article, we’ll tell you everything you need to know. We even throw in some tricks of the trade as well!   What’s the difference between a LinkedIn article and a LinkedIn post? Where LinkedIn is concerned, size really does matter. Wh ..read more
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LinkedIn Headline: How To Write Yours In 4 Easy Steps
Class PR
by Gemma Clay
3y ago
LinkedIn is the perfect place to do valuable PR work for you and your company. Using a well-crafted Linkedin headline (profile) you can position yourself as a thought-leader and industry expert, right in front of your target audience. This is how you create a winning LinkedIn headline. For many PR professionals, or people looking for public relations jobs, LinkedIn is the place to build their personal brand. Others use it as part of their public relations campaign for clients, maximising the potential for getting important brand messaging out there. There are so many ways to use the platform a ..read more
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