TikTok Marketing | How Short Videos Are Changing the Music Industry
Kobe
by Team Kobe
2w ago
Picture this: diving headfirst into a world where every scroll unveils a symphony of creativity and rhythm. When it comes to TikTok, one of the coolest things is how it allows users to make and share videos with music clips. It revolutionizes music discovery and enables innovative music marketing. Discovering new music through viral music promotion becomes more accessible thanks to this feature. Many TikTok music trends have emerged due to widespread sharing through challenges or creative videos featuring the music. These trends quickly gain momentum and capture the platform’s attention, prope ..read more
Visit website
Influencer Marketing Strategy for A Success Campaign
Kobe
by Team Kobe
2w ago
Influencer marketing is the modern-day magic wand of advertising, especially when it uses an influencer marketing agency. It’s all about using the power of social media personalities a.k.a influencers. They promote products and services to the audiences on their social media using an influencer marketing strategy.  These influencers, with their charismatic presence and relatable content, have amassed loyal followings. An effective influencer marketing strategy allows brands to tap into a diverse spectrum of niches, including fashion, fitness, beauty, and business. This engagement helps th ..read more
Visit website
Influencer Marketing For F&B in 2024 | F&B Influencer Marketing Strategy
Kobe
by Team Kobe
2w ago
In recent times, influencer marketing for F&B and influencer marketing for restaurants has made a significant impact across various industries, but none more so than the food sector. Celebrities, bloggers, and everyday individuals have reshaped the food landscape. As more brands compete, food companies are using influencers to stand out. A recent study shows a big 16% increase in people wanting to buy after seeing these influencers. Before influencer marketing for F&B became popular, the food industry had a hard time because there were so many similar options. They mostly relied on peo ..read more
Visit website
Kobe’s A.U.D.I Influencer Marketing Framework | Award-Winning Framework
Kobe
by Team Kobe
2w ago
One of the popular trends in marketing lately is all about influencers. Influencer marketing framework involves using the impact of certain social media users to connect with specific communities. To fully grasp this trend, it’s essential to delve into both influencer marketing strategy and the emerging creator marketing framework. They spark meaningful conversations and elevate brand visibility within targeted audiences. So, what is an influencer marketing framework? It’s a planned and organized approach that brands and marketers use. The idea is to carefully organize, execute, and evaluate i ..read more
Visit website
Posting On Instagram In 2024: Knowing The Best Time To Do So
Kobe
by Team Kobe
2M ago
Instagram’s algorithm has changed tremendously over the past couple of years, making it increasingly more complicated for posts to gain visibility on the platform. It currently prioritises and recommends users posts that were created by their family and friends instead of brands’ marketing posts that include links. As a result, brands need to master Instagram’s landscape, and that includes posting at the best time. One might ask, “What is the best time?” In this post, we will explore all you need to know about it. Does the time you post on Instagram really matter? To put it simply, yes! Howeve ..read more
Visit website
Improve Your Instagram Engagement with Instagram Interactive Content
Kobe
by Team Kobe
2M ago
When it comes to social media management, engagement is the most important thing. It indicates that people have seen and understood your content. To maximize your social media performance, crafting an effective Instagram campaign is crucial for boosting engagement levels. That is why likes, clicks, shares, and comments provide valuable insights into your audience and their preferences. Instagram interactive content, specifically designed for engagement, goes a step further. Using Instagram polls and surveys, having a chit-chat with your audience through Instagram live Q&A, and gifting them ..read more
Visit website
KOL Marketing KPIs To Keep Track For A Successful 2024
Kobe
by Team Kobe
2M ago
Influencer marketing is expected to be a critical element for brands by 2027, with the projected global spending on engaging KOLs, influencers, and content creators to be $47.8 billion. With such an investment being made, how, then, do you ensure a successful campaign strategy? What KPIs should you keep track of? In this guide, we will explore some of the KOL marketing KPIs you need to keep track of for a successful 2024. What are KOL marketing KPIs? KOL marketing KPIs are measurable and specific metrics that indicate the performance of a brand’s KOL marketing strategy. Whether your brand ..read more
Visit website
Unmasking Influencer Fraud: A Threat to the Billion-Dollar Industry
Kobe
by Team Kobe
2M ago
Data Bridge Market Research projects that the influencer marketing sector, valued at over $7.36 billion in 2021, will reach $69.92 billion by 2029. Despite this growth, influencer fraud poses a significant challenge as fake accounts proliferate within the industry. Examples of influencer fraud have become varied, especially with the accessibility to buy fake followers and likes. These fake influencers deceive brands, leading to unwitting collaborations in campaigns. It underscores the need for vigilant measures to combat fraudulent practices in influencer marketing. Authentic influencers organ ..read more
Visit website
Guide to Ethical Influencer Marketing Strategies
Kobe
by Team Kobe
2M ago
In marketing, influencers have emerged as instruments with the ability to mold opinions, impact buying decisions, and even alter the audience behaviors, especially in sponsored content. This highlights the critical role of ethical responsibilities in preserving brand reputation through transparency, honesty, and authenticity in product promotion. Crafting an ethical influencer marketing strategy involves carefully choosing influencers, establishing clear expectations, adhering to regulations, and maintaining transparency with the audience. There are guides in maintaining ethical standards in t ..read more
Visit website
How To Get Viral On TikTok And Make Viral Content
Kobe
by Team Kobe
2M ago
TikTok witnessed explosive global growth as a short-form video-sharing app, maintaining user engagement through its algorithm-driven content feed and user-friendly interface. The platform’s focus on creativity, viral challenges, and music integration has contributed to the emergence of a new generation of influencers. This focus has also fostered a vibrant community, shaping TikTok trends and influencing viral content. For those aspiring to join this vibrant community and create viral content, understanding how to get viral on TikTok becomes a key aspect of navigating the platform’s trends and ..read more
Visit website

Follow Kobe on FeedSpot

Continue with Google
Continue with Apple
OR