Generation Z, also known as Gen Z, is the demographic cohort that follows Millennials, and is considered to be the most influential consumer generation. They are digital natives who have grown up with technology and are comfortable using it in their everyday lives. This is why platforms like TikTok have become extremely popular among this … The post How to reach Gen Z, “the most influential consumer generation” on TikTok ? appeared first on Join ..read more

Influencer marketing has now become a well-known marketing tactic for many brands. But did you know that forming long-term partnerships between brands and influencers offers numerous benefits? In this blog, we take a closer look at the benefits of long-term partnerships between brands and influencers. Authentic Content A long-term partnership between brands and influencers offers … The post How long-term collaborations with influencers provide maximum results ? appeared first on Join ..read more

In recent years, the rise of social media has had a huge impact on the way we communicate, share information and buy products. Social commerce, or the integration of e-commerce into social media platforms, is an important part of this. And who plays a big role in this? Right, influencers! In this blog, we take … The post The Rise of Social Commerce: How Influencers Are Changing the E-commerce Game ? appeared first on Join ..read more

Influencer marketing has quickly become one of the most popular and effective ways for businesses to reach new audiences and drive sales. With so many businesses jumping on the influencer marketing bandwagon, it’s important to know how to maximize your return on investment (ROI). Here are some top tips for maximizing your ROI with influencer … The post Influencer Marketing 101: Top Tips for Maximizing ROI appeared first on Join ..read more

TikTok has taken the world by storm. Its short-form videos have become a cultural phenomenon, with users spending hours scrolling through the app and creating their own content. But one area where TikTok has had a particularly big impact is the music industry. The app has become a powerful tool for promoting new music and … The post TikTok’s Impact on the Music Industry: Is it a Curse or a Blessing? appeared first on Join ..read more

Reels are more popular than ever on Instagram…. But what should you do or not do? We show you the Do’s & Don’ts of Instagram Reels. Reels are short videos of 15 to 30 seconds that you can create and edit in Instagram. These videos can be found on your timeline, feed and explore page. … The post Instagram Reels: Do’s en Don’ts appeared first on Join ..read more

Victoria has been creating content for sustainable fashion and lifestyle brands for two years now. She wants to give a voice to any brand or initiatives that “do good”. Victoria loves to show her sustainable finds with her readers she has gathered over the years. We asked her a few questions about her life as … The post Influencer Talk: Victoria Onken appeared first on Join ..read more

Nowadays, people are watching millions of videos on online services. YouTube is currently the most popular online video service that developed as an alternative to TV. The fact that consumers can easily access a great number of videos seems to fit perfectly into the ideals of influencer marketing. We can still learn a lot from … The post 3 effective ways to use YouTube influencers for influencer marketing appeared first on Join ..read more

Almost 250 companies have signed up to the #StopHateForProfit campaign, and the number is growing ever since. American corporate giants like Ford, Pepsi and Microsoft joined the advertising boycott of Facebook and other social media platforms. They want to create awareness for externally and internally racist content on social media. Currently, a big gap in … The post #StopHateForProfit, how businesses hit pause on hate appeared first on Join ..read more

TikTok, a new upcoming social media platform from China, has currently made its footsteps in Western society. The fast-growing social media app is providing a dynamic and easy form of video sharing and is especially popular to a young audience. With the growth in TikTok’s popularity, influencer marketing cannot be left behind. You could therefore … The post TikTok, from music video platform to influencer marketing tool appeared first on Join ..read more