Like Tinder, before you try to find yourself a freelance SEO consultant, first you need to understand what your needs are and it is a bit of a chicken and egg situation, maybe you need an SEO consultant to tell you what your needs are then find the right freelancer to fill in those gaps. Unlike tinder, it isn’t about being being the sexiest seo it is about far more. Different consultants have different strengths and weaknesses – we asked a few folks how to choose the best SEO consultant based on price and value. There are three key areas that you want to focus on, they overlap of course and ev ..read more

Over the last few years, and particularly since GDPR, the marketing and advertising landscape has experienced a dramatic shift in response to a number of factors: the proliferation of digital channels; changing customer behaviour and expectations; tightened privacy and security measures; technological advancements including automation, advanced analytics and AI; and an increasingly competitive client landscape which now includes aggregators and niche product providers.   Extending the targeting selections made for traditional or existing direct mail and/or email campaigns into digital cha ..read more

Where – cafezen.paris  When – 22 oct 12-16 Get a Ticket (coming soon) The Details  More details will come, but for now, if you are in Paris and want a roundtable / catchup with SEO & Digital Marketing friends bookmark this time. Get a ticket (coming soon)     The post TIO Paris – Take It Offline France October 22nd appeared first on Take It Offline - Digital Roundtable Events ..read more

Opinion piece from Joe Ford, Head of SEO at digital agency Organic.   In part one of this series, we discussed the fundamentals of UX and SEO seamlessly working together, as businesses can often fall short in terms of not realising the advantages of these two disciplines working together.   We initially covered off the first five of the “Ten Usability Heuristics” of Jakob Neilsen, commonly regarded as the industry’s standard principles, and today we’ll be delving into parts six to ten, exploring how we can match them with the SEO variation. Which is especially relevant as UX is becom ..read more

Opinion piece from Joe Ford, Head of SEO at digital agency Organic.   UX and SEO need to work together. The benefits of their partnership can often be overlooked, but essentially you want and need to work with a strong team across both disciplines. UX is becoming an integral part of a solid SEO strategy. With this in mind, it’s worth asking the question of whether it would be possible to link up SEO principles with basic UX principles?   The short answer is yes, and it’s worth starting with the well-known “Ten Usability Heuristics” of Jakob Neilsen, commonly regarded as the industry ..read more

We live in a society which is bombarded with information, where consumers absorb and forget news faster than ever before. So while PR is an essential tool to awareness of any organisation, it has also never been more challenging for brands to create a compelling and lasting story. From Uber’s ‘Thank You for Not Riding’ campaign during the peak of the pandemic, to Greggs ground-breaking launch of its vegan sausage roll, if you think about the campaigns which have stuck in your mind, compelling storytelling is at the heart of every one. But what are those essential ingredients? What does it take ..read more

These days, influencer marketing seems to be everywhere you look. On almost every kind of social media platform, brands from a huge range of industries have been able to work with influencers to drive successful campaigns, often using affiliate links. So, could this growing trend benefit your brand? Here, Virginia Rizzi, Head of Affiliate Marketing at Glass Digital, shares a few insights that you can use to inform your first influencer affiliate campaign. There seems to be no stopping influencer marketing at the moment. Even during the turbulent year we’ve just experienced — a time when many b ..read more

Setting up my own business, I had constant questions along the way, unsure of how I handle my taxes and whether it was worth paying for an accountant, how I find new clients and how I managed my time. A business coach can help you to grow your business, enabling you to work less and achieve more, or as they say, work smarter. They can offer a reassuring arm around the shoulder to stop you stressing out and they can guide you to achieve your best possible results. The USA has a wealth of amazing business coaches, some of which I wanted to highlight below in a list I plan on adding to over time ..read more

One of the fastest growing industries in the world is CBD, or cannabidiol, derived from cannabis. We have seen the amount of users in the UK double between 2018 and 2019, while it’s predicted the industry will be worth 1 billion pounds by 2025. As you can imagine, the regulations around this emerging product line are blurry at best, however we are seeing the laws relax around the world. FSA Deadline While there have been a huge amount of CBD brands selling products of all different levels of quality, there were also fears around certain products containing pesticides or heavy metals when not m ..read more

We love starting off our year with some good old SEO predictions, we did it last year and it was incredibly well received, therefore we decided to do it again, at the Yext offices in London. With a panel of Ross Tavendale, Nick Wilson, Hannah Thorpe, Juliette Van Rooyen, Judith Lewis and Ric Rodriguez as well as Gerry White moderating the panel, we were excited to hear their predictions and thoughts on the year ahead in search. Much of what was said comes under ‘Chatham House Rules – but what we can reveal some of what was said – How Accurate Were The 2019 SEO Predictions? “Google is selling ..read more