Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about how to “build customer relationships” online. There are lots of articles on this website and others that can help you build your numbers. This blog is intentionally about how real estate agents can build authentic customer relationships on social media ..read more

Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers with their dream homes. However, what if design flaws on your website are inadvertently blocking entire segments of qualified buyers from easily accessing listings? The Americans with Disabilities Act established definitive websi ..read more

Get ready to revise your podcast playlist and enjoy a weekly dose of practical marketing and sales advice from top insurance experts. Stay Paid: Insurance & Financial Marketing, the newest podcast feed from ReminderMedia, has earned its place among the best insurance podcasts for serious agents and brokers. Hosted by Luke Acree and Josh Stike, it’s the best insurance podcast not only for providing actionable steps to help you meet the challenges of being an insurance professional but also for keeping you motivated and on track to achieve your goals. ReminderMedia, the producer of Stay Pai ..read more

Use these video ideas for real estate agents to attract leads and prove your status as the local expert in your market. If you want to increase your brand awareness, foster greater engagement, and build trust in your role as the go-to local expert, one of the easiest, most cost-effective, and fun video ideas for real estate agents are best-of clips focused on hyperlocal content. Building trust with videos In 2022, 24% of respondents to a Gallup Poll rated the honesty and ethical standards of real estate agents as “very high” or “high”—the industry’s second-highest rating in the four-plus decad ..read more

The NAR lawsuit settlement is rich with opportunities for agents who prove themselves to be knowledgeable and transparent. On March 15, the National Association of Realtors® (NAR) agreed to a settlement and to adopt new policies to resolve lawsuits claiming their policies inflated commissions for Realtors®. The agreement doesn’t dictate specific commission rates but removes NAR restrictions that previously limited competition on fees. This profound change gives both homebuyers and sellers additional power to negotiate agent commissions—and already the industry is shifting toward a more competi ..read more

Breath new life into your spring email marketing campaigns with these five fresh ideas If nothing else, springtime is a season of rebirth and growth. It’s when Mother Nature decides to infuse new energy into her domain. Small business owners would be well advised to follow her lead, so this spring use these five ideas to refresh your email marketing campaigns. From leveraging holidays to promoting seasonal discounts, breathe new life into your emails this season with a few simple tactics. 1. Revamp your newsletter are an excellent marketing tool that works to keep you top of mind while providi ..read more

How can you get local business reviews that truly move the needle? In today’s digital landscape, word of mouth isn’t just whispers on the street anymore—it’s loud and clear online, amplified by the power of customer reviews. For small businesses, online customer reviews hold immense power, influencing spending habits and purchasing decisions. Without them, businesses suffer lost sales and the consequences of lower search engine rankings. But the question for many remains: How can you get local business reviews that truly move the needle? Why local business reviews matter more than ever There ..read more

Updated February 2024 Solid client relationships are the key to your long-term success. If you need proof, consider that acquiring a new client costs far more than retaining an existing client—anywhere between 5% and 20% more. Just four years ago, in 2020, CallMiner reported that customer churn cost US businesses $168 billion per year—an amount that has only gotten higher since then. Additionally, loyal customers and clients can bring you far more business in the long run. This means repeat business as well as referrals, which are exceptionally valuable in their own right. To build and mainta ..read more

Discover imaginative ways to use a custom real estate magazine to nurture relationships and generate leads and referrals. If you’re an agent who’s thinking about adding a custom real estate magazine to your marketing toolbox but aren’t quite sure of its value, then this blog is for you. Beyond mailing them to recipients and hoping for the best, there are many ways—including those described below—you can use them to nurture relationships and generate leads and referrals that you may not have thought of. Another quandary you may be facing is weighing your options from among the many custom real ..read more

The one thing real estate agents never seem to have enough of is time. With only 24 hours in each day, any tool that can increase your productivity is something worth exploring. Generative AI, or gen AI, is a broad category of artificial intelligence that can save you precious time with its unparalleled ability to simplify your content creation. AI text generators are able to take inputted instructions and data and produce entirely new data that resembles human-created content. Give this technology the proper directions, and it will produce text, images, music, videos . . . the list goes on a ..read more