As dedicated Amazon experts, the Clever Solution team has accumulated several successful case studies over our past seven years of Amazon Advertising management. Previous successful case studies can be found in our blog’s Case Study section, but not all cases end in success. Read the following case studies about failed Amazon FBA launches, and solutions provided by our team. Listings Merged Together Issue: A client came to us wanting to reduce advertising cost of sales (ACoS). The main issue was that the client had merged together listings that did not complement one another. For instance, a ..read more

Amazon is a massively popular platform that has become the world’s largest retailer. The Amazon Marketplace epitomizes the best of eCommerce, selling more than 12 million products directly, with independent sellers offering more than 300 million products. Amidst such a vast sea of Amazon sellers, individual sellers need to constantly be on the lookout for new ways to stand out from the competition and gain the attention of consumers. Client: A client approached our Amazon Team for help in improving their product listings. The main problem was that their content had been created some time ago ..read more

A compelling website is not just a reservoir of information about your physical therapy clinic. It has the power to guide browsers away from your competition and into your practice.  Once consumers have found your website, much of the hard work of attracting new clients and catering to your current ones has already been done. You simply need to cultivate those relationships using top web design techniques. Implement these top-10 tips to build a website that yields the highest ROI.   1. Incorporate HIPAA Compliance The rapport you build with your patients is founded upon trust. Since ..read more

A website that engages visitors with captivating content will encourage them to return again and again. If you provide answers to questions, entertainment, or information that makes life better for users, they will easily become fans. However, if your goal is to convert fans to customers who readily purchase your products or services, you need to capture their attention with effective lead magnets.   Lead magnets invite your visitors to exchange their information for something they value. Following are seven of the most effective kinds of lead magnets. To avoid overwhelming visitors ..read more

More than a year after the onset of the COVID pandemic, many consumers still feel a need to limit visits to public establishments. This is especially true for medical facilities, as safety protocols and public perception have led many to avoid gathering in spaces dedicated to the treatment of illness. Physical therapists need to work hard to overcome consumer fears and mental barriers to obtaining in-person care.  Marketing is an investment that cannot be neglected, though the costs may be significant. An unlikely advantage of the current times is that less foot traffic has meant paying l ..read more

Your Unique Selling Proposition will quickly turn prospects into clients when you use these online advertising strategies. To promote your physical therapy practice, you need to harness the most efficient modern tools to propagate word-of-mouth referrals. Referrals consistently hold first place for attracting new clients to your clinic. For prospects to trust your expertise, they must see you as empathetic to their specific needs. Your patients must recognize your practice as a local leader, combining insight with unique treatment packages that offer them better results than your competitors ..read more

The world continues to suffer from the fallout of COVID-19, and many physical therapy practices are struggling due to decreased patient traffic. The word “crisis” in Chinese is made up of two characters: one represents danger and the other opportunity. Now is the time to look for opportunities and find ways to develop your clinic and optimize profits.  Physical therapy advertising ideas to improve your online image With reduced client flow, you have time to focus on ways to increase your clinic’s online presence and attract more patients. Here are just a few ideas:  Social Media Mod ..read more

Modern technology has greatly improved our everyday lives, including geo-location technology that helps you to quickly locate a nearby business or clinic. As technology advances, business owners, especially in the medical sphere, have had to adapt and build new strategies to compete within their field, and to get the highest ranking in search engine tools to attract new patients.  Google Maps uses geolocation technology to help people find local services. There are a number of things you can do to improve your ranking in Google Maps, to make your clinic’s location appear at the top of the ..read more

Over recent years, online advertising has dramatically surpassed conventional advertising as a more efficient and effective vehicle for promoting goods and services. The unprecedented growth of online marketing is largely due to technological development, accessibility of gadgets and mobile devices, and considerable changes in marketing and advertising strategies The first step toward promoting your business online is to develop a Search Engine Optimization (SEO) strategy, an essential and cost-efficient method for running a long-term promotional campaign. SEO is industry-specific, and there a ..read more

With the booming growth of online businesses worldwide, people are looking for medical services via the Internet more than ever before, meaning that an online presence is essential for building a trustworthy reputation as a medical professional who provides top-quality services.  Healthcare customers are seeking professional medical service providers to safeguard their health and provide the best treatment options. We will give you an overview of the volume of patients who are looking for medical services online, and explain why it is essential to expand your online presence on social med ..read more