This is part two of our series, How design teams can use product data to add value to the business. Would you invest $100,000 into the stock market without any rhyme or reason? Probably not. Yet for too long, product design and development felt a little too similar to making blind bets.  As organizations develop and update products, user experience (UX) teams should rely on data to guide investments, understand if users are getting their needs met, and prove why design choices are successful. At Pendo, we practice what we preach with data at the heart of our decision-making processes. Let ..read more

Do you know any employee who actually looks forward to a company-wide email announcing a “new and improved” software system that will “make everyone’s jobs easier”? In truth, even if the software can deliver on that promise, a rollout that doesn’t adequately prepare those who will use the tools can’t alleviate their sinking feeling of “here we go again.” Dread of unfamiliar (potentially unintuitive) user interfaces and a protracted, painful learning curve are enough to make any employee — no matter how dedicated — resistant to change.  According to a 2023 report by Capterra, 71% of worker ..read more

Traditionally, companies put a lot of effort into ensuring their offices had the right equipment, meeting spaces, and social calendars to fuel employee productivity, morale, and collaboration. With today’s increasingly distributed and hybrid workforces, the same level of consideration—if not more—needs to be given to the digital workplace. In order to optimize its digital workplace, a business must ensure employees can successfully use software tools and digital processes without friction—which is easier said than done. According to a report from Harvard Business Review Analytic Services and P ..read more

Have you ever rolled out a new or significantly updated software solution within your organization — or to your customers — only to find, months later, that user adoption of the new capabilities remains dismally low? Perhaps you’ve launched a new feature-packed content management system (CMS), but your marketing team is struggling (and failing) to navigate its intricacies. Or you find your sales reps, instead of utilizing the powerful new CRM you provided, continue using familiar (yet clunky and inefficient) spreadsheets. Or you discover that customers are using that vastly upgraded mobil ..read more

Anyone that’s used Pendo is intimately familiar with just how popular and powerful our In-app Guides can be.  With a plethora of guide uses and functions, from highlighting new tools to account-based upselling, creativity is your only limit. The problem? Once teams across your business understand just how quickly and effectively they can communicate with their users, it’s only a matter of time until the requests for guides come in fast—and from every department. So how do you effectively manage the high demand, opportunity, and power of in-app communication, while still holding true to yo ..read more

In 2024, software is the lifeblood of companies. Employees and managers across industries depend on digital tools to collaborate, to plan and execute on goals, and to gauge the results of their work.  So what happens when employees’ experiences with software don’t go as expected? What happens when they want is a smooth and seamless workflow but what they get is a clunky, confusing one? In a word: rage. Bad software experiences are enraging. They hurt productivity. They make the employee experience suffer. They create all sorts of compliance headaches. And they leave IT teams making react ..read more

Anything that could go digital, has gone digital. From industry networking to elementary school enrollment, you can do just about everything with an internet-connected device. But even a fully-charged battery and wifi might not be enough to help users adopt digital tools to their full potential.  Pendo users John Thorpe (Director of Product Management, TraceGains) and Kemp Tucker (Product Manager, FACTS) know that—which is why they rely on Pendo to drive adoption, understand user behaviors, and make better decisions for their products. Here’s how the two organizations use Pendo One across ..read more

“This lead conversion process isn’t working.”  “My frontline manager yelled at me for not filling out a field I didn’t think mattered.” “It’s impossible to use this CPQ tool.” Every day, revenue operations teams hear feedback like this from frustrated employees about digital experiences involving their Customer Relationship Management (CRM) platform. Tools like Salesforce are uniquely powerful and customizable for sales teams. But almost inevitably, employees don’t adopt or execute processes in the ways expected or assumed. They hit speed bumps, friction points, and other blockers that ca ..read more

For any company, particularly at the enterprise level, it can be a challenge not only to get employees to use the right software, but to use that software in the right way. Whether it’s to meet important regulatory requirements, keep customer data fresh and clean, or execute a workflow in the most effective way possible, driving governance is a key pillar of an effective digital workplace. The best way to get there? Pendo’s data-driven digital adoption platform (DAP).  When it comes to compliance, it may be tempting for IT to assume that a one-off training session or some external documen ..read more

Imagine the headline that shouts: “Retail Giant Files for Bankruptcy After Botched Digital Transformation.” While fictional, this scenario reflects a harsh reality — and not just for retailers. In fact, these days, it can happen in practically any industry. In fact, according to recent McKinsey research, a staggering 70% of digital transformation projects fail to meet their stated goals.  Why such a high rate of failure? Let’s look at the top reasons digital transformation initiatives go bust. 1. Lack of clear goals and strategy Like any explorer needs a map, a digital transformation init ..read more