The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?
Heinz Marketing and Sales Services Blog
by Lisa Heay
10h ago
By Lisa Heay, Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. I’d say that 90% of the clients we worked with had one of those traditional mark ..read more
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Bridging the Gap: Uniting Sales and Marketing for Revenue Success
Heinz Marketing and Sales Services Blog
by Payal Parikh
10h ago
By Payal Parikh, VP of Client Services at Heinz Marketing Sales and marketing serve as the primary drivers of revenue generation, playing crucial roles in securing the majority of the business’s income and revenue. Marketing generates demand to fuel sales efforts. And sales utilize tools, process, and training to bring this demand into a pipeline and ultimately, convert it into revenue. We hear from a lot of marketing leaders that they are generating a lot of demand, and creating this into pipeline and eventually revenue is a point of frustration within the revenue organization.   I t ..read more
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Sales Pipeline Radio, Episode 356: Q & A with Mike Finnell
Heinz Marketing and Sales Services Blog
by Sheena McKinney
3d ago
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live Thursdays at 11:30 am PT on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. This week’s show is entitled, “A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings ..read more
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B2B Reads: Is Your B2B Strategy Obsolete? Soft Selling for Hard Core Skills, Turn Social Data into a Revenue Driver and more!
Heinz Marketing and Sales Services Blog
by Sheena McKinney
5d ago
Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. Chances Are Your B2B Marketing/Sales Strategy Is Obsolete – Here’s How To Fix It By Maurice Bretzfield Read on about the importance of integrating sales and marketing teams, shifting from traditional siloed operations to a more collaborative approach, focusing on aligning responsibilities for lead generation and customer conversion. The article also ..read more
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Unlocking Long-Term Value: The Power of Evergreen Content
Heinz Marketing and Sales Services Blog
by Karla Sanders
5d ago
By Karla Sanders, Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, staying relevant is key. That’s where evergreen content shines. Instead of chasing trends that quickly fade, investing in evergreen content ensures long-term value for your business. Let’s explore why prioritizing evergreen content is crucial and how you can create timeless pieces that resonate with your audience for years to come. Don’t miss out on the power of evergreen content. Start integrating timeless pieces into your strategy today for sustained success. Download the free guide be ..read more
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B2B Reads: 12 Killer Strategies, Frontline Marketing, Game Changers and more!
Heinz Marketing and Sales Services Blog
by Sheena McKinney
1w ago
Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. Next-gen B2B Sales: How 3 Game Changers Grabbed the Opportunity By Paolo Cencioni, Jacopo Gibertini, David Sprengel, and Martina Yanni. Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it. They sharpen their sales capabilities, including omnichannel sales teams; use advanced sales tec ..read more
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The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact
Heinz Marketing and Sales Services Blog
by Maria Geokezas
1w ago
By Maria Geokezas, Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value. The key to unlocking value lies in alignment between your sal ..read more
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B2B Reads: From Chaos to Coherence, 4 Pro ABM Tips, Appealing to Digital Natives and more!
Heinz Marketing and Sales Services Blog
by Sheena McKinney
2w ago
Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. Appeal To Digital Natives With New B2B Marketing Strategies By Dee Blohm Millennials are the first generation of digital natives to dominate the B2B buying process, but they’re quickly being joined by younger generations of professionals who are even more adept with digital channels.  Here’s what you need to know. B2B Sales: Mastering the Art of ..read more
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Can AI streamline accountability structures?
Heinz Marketing and Sales Services Blog
by Brenna Lofquist
2w ago
By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing I wanted to see if, when provided a set of steps with assigned owners, ChatGPT could create a RACI so I tried it out. The simple answer is yes but it’s incomplete. If you rely solely on ChatGPT to build a RACI then the answer is no. I’ll cut to the chase about what I learned. Takeaways  ChatGPT can be used to help guide the creation of a RACI however, you should not rely solely on CGPT to do so. If anything, using ChatGPT might speed up the development a little but not substantially. Contex ..read more
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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics
Heinz Marketing and Sales Services Blog
by Sarah Threet
3w ago
By Sarah Threet, Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that identifies and extracts subjective information in source material to help marketers understand the social sentiment of their brand. I found it interesting to be able to quantify something so qualitative. One of my favorite aspects of marketing is the combination of psychology and behavioral analysis with formal data. I am someone who typically equally weighs my own decision-making based on a combination of things that are subjective with things th ..read more
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