Two powerful tools that can significantly enhance your online presence are Ahrefs and Semrush. These comprehensive SEO platforms offer invaluable insights and features to help you improve your website’s performance, and health, increase organic traffic... The post The Benefits of Using Ahrefs and Semrush for Real Estate Website Optimization appeared first on Realtyna - Real Estate Web ..read more

Let me clear this up for you, you can’t get much traffic from your website if you don’t optimize your neighborhood pages. As a SEO specialist who works on thousands of websites across the US,... The post Neighborhood Pages for Real Estate Websites appeared first on Realtyna - Real Estate Web ..read more

Everyone knows, that by implementing effective SEO strategies, you can significantly increase your visibility to potential clients who are actively searching for properties or real estate services. But everybody might not know that implementing these... The post Why You Need Real Estate SEO Consultants on Your Team appeared first on Realtyna - Real Estate Web ..read more

Duplicate content refers to substantive blocks of text or code that appear on the internet in more than one location. This could be the same content appearing across different pages on your website or even across different websites entirely. While some duplicate content is unavoidable, too much of it can negatively impact your search engine rankings and visibility. Search engines aim to show users the original, high-quality sources – not duplicates. Real estate websites are particularly prone to duplicate content issues due to listing syndication across multiple sites and portals. Reusing list ..read more

You’ve probably heard about using tags to optimize your website, but did you know that sometimes the best optimization is to tell search engines not to index certain pages? That’s where no index tags come in. For real estate sites, no indexing specific pages like logged-in account portals and duplicate content can boost your overall SEO. In this article, we’ll explain exactly what no-index tags are, when and why you should use them, and how to implement no-index tags on your real estate website. With just a few simple tweaks, you can hint to search engines that some pages should be left out of ..read more

In order to attract visitors and turn them into leads, a well-optimized landing page is critical for a real estate agent. Structure your content plainly and clearly. Begin with the most significant points, using brief paragraphs and lists. Employ active voice and remove unnecessary words. Utilize images that support your message. Include compelling calls-to-action that guide visitors to the next step. But let’s wait a second, let’s start from scratch, why do we need landing pages? Or even more scratcher, what are landing pages? What Is a Real Estate Landing Page and Why Do You Need One? A real ..read more

There may be times when you need to request the removal of specific URLs. The URL Removal Tool allows you to request the removal of URLs from Google’s search results that you no longer want to appear. This is useful for real estate websites in case you want to remove outdated listings or duplicate content ASAP to improve the quality of search results. PAY ATTENTION! It can be useful when you want to remove pages ASAP! It’s not a common way to remove pages. Many other ways help you to deindex your page, but they are useless if you want results immediately. How to Use the URL Removal Tool The UR ..read more

Your website is like the front door of your real estate business. Even with hours spent making your site, customers can get lost in its pages. Breadcrumbs are a navigation tool that helps. Breadcrumbs show customers where they are on your site. Adding breadcrumbs improves how easy your site is to use. Breadcrumbs create a clear path for customers. This keeps customers interested and on your site. With some changes, you can add breadcrumbs. Breadcrumbs will guide customers through your site. They won’t get lost if you have appropriate breadcrumbs. Here is a sample of how breadcrumbs displayed i ..read more

Google regularly updates its search algorithms to improve search results for users. These updates can impact the visibility of websites in search results. While some updates are minor tweaks, others are major algorithm changes that significantly alter how sites are ranked. Real estate agents need to stay up-to-date on Google algorithm changes to ensure their websites and online content remain optimized for high rankings and traffic. Today, in this article from the series of specialized articles on real estate SEO, we will discuss this issue. What Are Google Core Updates? Google routinely relea ..read more

Backlinks are one of the most important ranking factors for search engines. Essentially, backlinks are inbound links to your website from other external sites. The more relevant, high-quality backlinks you have, the higher your site might rank in search results. This article provides valuable information and strategies for real estate agents and brokers to build and optimize backlinks in 2024. Why Backlinks Are Crucial for Real Estate Websites Credibility and Authority Backlinks from authoritative industry sites and influencers establish credibility and authority for real estate websites. The ..read more