2023 Local Search Ranking Factors: Tips and Key Takeaways
Rio SEO » Local SEO
by Rio SEO
11M ago
Whitespark’s 2023 Local Search Ranking Factors report is out, and it’s packed with helpful insights about what marketers believe matters most right now in local SEO – and where to prioritize as you plan for the year ahead. Developed in 2008 by David Mihm and taken over by Darren Shaw in 2017, this report has become one of the industry’s most trusted sources of insight into local ranking factors. This year, 44 prominent local SEO experts were polled about 149 potential local ranking and conversion factors.  As Shaw notes in his report, neither he nor the survey respondents have any specia ..read more
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4 Research-Backed SEO Findings to Guide Your Local Strategy
Rio SEO » Local SEO
by Rio SEO
11M ago
Being a brand with multiple locations comes with its own inherent SEO challenges. To start, a business may use the same content for each of its location pages. Search engines, in turn, may not favor these pages in the search engine results pages (SERPS) because it sees the content as duplicate content and isn’t providing the best experience for the end user.  Next, managing SEO at scale can be a timely endeavor. Managing, optimizing, and publishing business information at scale is difficult in itself. Add on managing reviews and ensuring business listings are consistent and accurate acro ..read more
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Boost Your Local SEO with Location Page Schema: A Complete Guide
Rio SEO » Local SEO
by Rio SEO
1y ago
Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly important for businesses with multiple locations, in which case location page schema would be applied to differentiate each location’s landing page. Having a firm understanding of how to use structured data and specifically schema markup to help ..read more
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Google’s Product Reviews Updates: Boost Your Business with Trustworthy Feedback
Rio SEO » Local SEO
by Rio SEO
1y ago
On February 23, 2023, Google announced the rollout of its latest product reviews updates. This is the sixth iteration of Google’s latest guidelines for product review content. Google made the official announcement via its Search Central Twitter account: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish. It’ll take ~2 weeks to fully roll out. More here: https://t.co/YpNnK97G3O — Google Search Central (@googlesearchc) February 21, 2023 In t ..read more
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Maximize Your Online Presence and Reach with the Power of Google Business Profile API
Rio SEO » Local SEO
by Tyler Ludwig
1y ago
There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard for your marketing team to add to their stack. Rather, the Google Business Profile (GBP) API enables developers to write applications that make it far easier, faster, and less resource-intensive for enterprise and m ..read more
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How ChatGPT Impacts SEO: A Guide for Enterprise Local Brands
Rio SEO » Local SEO
by Rio SEO
1y ago
OpenAI’s language model ChatGPT hardly needs an introduction. You’re likely already very well aware of its capabilities and how its transforming the way we draft content. Since its launch, it has gone viral, and ChatGPT became the fastest-growing platform to acquire 100 million users in just 2 months. It’s commonplace to find machine-generated content peppered across websites, social media, and email newsletters. ChatGPT is a conversational AI, meaning its machine-learning capabilities enable it to remember language prompts and generate answers fast. These features have already been exploited ..read more
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Top Google Algorithm Updates Brands Need to Know
Rio SEO » Local SEO
by Rio SEO
1y ago
Google tests hundreds of thousands of potential search improvements each year. The most successful of those are introduced to the live web via its algorithm and systems updates. The search giant is notoriously secretive about most of these updates, revealing only what it believes marketers need to know. Each serves to assist Google in its never-ending quest to improve the quality of its results. Google shares some major updates in advance to give marketers and developers time to implement the changes needed to avoid massive disruption to the business. But until 2020, most Google updates went ..read more
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Top 10 Questions About Local Search Answered
Rio SEO » Local SEO
by Rio SEO
1y ago
Managing local enterprise SEO is no small undertaking, given the volume of locations involved and the rapid pace at which search engines and consumer preferences change. We get a lot of great questions about local search from newsletter readers and participants in our local marketing webinars, and have compiled their top questions into one resource for you here. Read on for instant answers to common local enterprise SEO questions about Google Business Profiles, business listings, locally relevant content, the impact of local reviews on search rankings, local data aggregators, and more. 1. Wha ..read more
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How to Choose Your Next Business Location Using Local SEO
Rio SEO » Local SEO
by Rio SEO
1y ago
Location, location, location. As an enterprise brand, you are well-versed in the importance of physical location for each retail store, restaurant, hotel, office, branch, or clinic. Successful businesses bring their products and services to potential customers, placing business locations strategically to maximize visibility and accessibility from both a prospective customer and supply/distribution perspective. How will you choose the perfect place for your brand’s next brick-and-mortar location? (Or regional market, for service area businesses.) Much important research goes into choosing a ne ..read more
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7 Tips for Consolidating Website Content to Improve SEO
Rio SEO » Local SEO
by Rio SEO
1y ago
If you feel your brand has produced an inordinate amount of content over the last several years, you’re not alone. There has been an ongoing push for marketers to produce, publish, and promote more content across various channels as online marketing has become increasingly competitive. As new blog posts, landing pages, videos, and other content are added, brands build their own library of content. And as team members, strategies, and market conditions change, that library of brand content naturally needs an intentional effort at maintenance to help it continue to perform its best. And with Go ..read more
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