Voice assistants have quickly become a staple technology, making modern life easier. But modern voice searches go beyond the typical “Hey Siri, how’s traffic in [town] today?” Users are now keying in more business-related queries, like “Hey Siri, which flower shop in [town] has the best roses?” Local voice search is revolutionizing how customers discover... Read More ..read more

Search “best [your product or service] in [your city]” on Google and check the results. If your business isn’t the first website that pops up – or doesn’t appear on the first page – you’re losing valuable potential customers. About 83% of local consumers use Google Search to find information about local businesses and 90%... Read More ..read more

Google rewards complete, active Business Profiles – this is no secret. Just try a quick local search and notice how businesses at the top have complete details, plenty of photos and strong reviews. If a potential customer did a search on Google Maps and your business is nowhere near the top, you’re likely losing some... Read More ..read more

When people change residences, go on vacation or seek new services, they commonly turn to Google for guidance on local options: where to dine, what activities to do and what products to purchase. In fact, according to Google’s Consumer Insights report, the number of searches containing “near me” has risen by over 200%. With this... Read More ..read more

With over 99.9% of shoppers actively seeking and relying on feedback, setting up a Google reviews link has never been more critical. This simple yet powerful tool eliminates barriers to efficient review collection and monitoring. If you’re wondering, “How do I leverage Google reviews for my business?” this guide is for you. In this blog,... Read More ..read more

Following corporate guidelines while catering to local markets is a tightrope walk for any multi-location business. From maintaining brand consistency to addressing local consumer needs, franchises have a lot on their plate. One crucial aspect that often gets overlooked, though, is local search engine optimization (SEO) – the process of optimizing a website for location-based... Read More ..read more

These days, 97% of users learn about local companies online than anywhere else. Ensuring your business is easily discoverable and positively represented online becomes paramount.  Leveraging local search engine optimization (SEO) can help you reach targeted traffic and increase conversions. One way to boost your local SEO efforts and online visibility is by acquiring online... Read More ..read more

A product or service is more likely to flop without backing from the masses. And what better tool to understand customer needs and preferences than a good old customer survey? Customer feedback surveys help businesses fine-tune offerings, generate positive reviews and improve online reputation.  In this blog, we’ll discuss: • Types of Customer Satisfaction Survey • 6... Read More ..read more

The weather plays a crucial role in shaping consumer spending habits. Yet, we often underestimate its profound impact on the sales of goods and services. Weather targeting capitalizes on this fact to drive sales and improve consumer experiences. Understanding the effects of weather on buyer behavior allows businesses to tailor marketing strategies to capture maximum... Read More ..read more

Everyone wants to go global and reach customers beyond their borders. But there is still great value in promoting locally. In fact, working with a local search engine optimization (SEO) marketing company is now more important than ever. “Local marketing and local SEO are important aspects of any digital marketing strategy that targets clients in... Read More ..read more