This is an excerpt from Ryder E-commerce’s latest ebook “Unleashing the power of creative channel expansion for D2C brands” by Inveterate, high-powered loyalty program software that enhances the brand experience. Check out the full ebook here. When asked to describe a loyalty program, most customers would likely bring up points-based systems, their local cafe’s punch cards, or Amazon Prime. But what is a loyalty program, and can you use it to build a community of your most loyal customers?  Odds are, you can. In their most basic form, loyalty programs are an engagement channel designed t ..read more

Since the popular AI chatbot ChatGPT launched in November of last year, people everywhere have been toying with its creative capabilities. Some have used it to write social copy, provide article outlines, and create lesson plans. Others have used the AI-powered bot to help book dinner reservations or craft the perfect post-interview thank you note. While ChatGPT may be one of the more well-known generative AI tools, there are a plethora of tools tailored to specific industries. One such industry? You guessed it – logistics. An already tech-heavy vertical, supply chain management requires many ..read more

‘It’s time to prepare for peak season!’ is a common refrain once we get to this time of year. Yet the most effective holiday preparation takes place long before your average consumer has even started thinking about the holidays.  Whether it’s planning a seasonal unboxing experience or deciding what inventory to wow your customers with, brands need to think several steps ahead to ensure a smooth transition into the busiest part of the year.  But what does it mean to prepare for peak season when you have a 3PL partner? And what role does Customer Success play in helping brands achieve ..read more

This is an excerpt from Ryder E-commerce’s latest ebook “Unleashing the power of creative channel expansion for D2C brands” by Yotpo, who powers advanced solutions for email and SMS marketing. Check out the full ebook here. The e-commerce landscape has long been driven by the relentless pursuit of customer acquisition and rapid growth. However, the industry is now experiencing a shift towards sustainable growth, which necessitates a renewed focus on customer retention.  According to a recent survey conducted by Yotpo, 52% of brands said that they are more focused on retention than they w ..read more

There are many types of ‘Partners’ that exist across business and e-commerce; technology providers, referral partners, affiliate partners – the list goes on. This can make defining Partnerships as a division within a company difficult. Even within organizations, helping internal teams to understand one ‘Partner’ is different from another can be a tough undertaking. This gets trickier when we start talking about Partnerships not as an activity that provides good PR, but as a unique service offering that actively connects customers with trusted solutions that help to grow their business.  F ..read more

This is an excerpt from Ryder E-commerce’s latest ebook “Unleashing the power of creative channel expansion for D2C brands” by Arrive, a fully-managed resale channel solution. Check out the full ebook here. As we stand at the intersection of sustainability and profitability in commerce, one concept is set to reshape the retail landscape — “recommerce”.  An innovative solution to the challenge of handling returned inventory, recommerce is expected to transform retail returns from a cost center into a profit-driving, sustainable asset. This recommerce revolution is fueled by shifting consum ..read more

Let’s be honest: E-commerce fulfillment is full of pitfalls that result in poor customer experiences. From lost packages to damaged products, e-commerce brands that aren’t working with a top-notch fulfillment company are highly vulnerable to errors. One of the most common mistakes? Mispicks. No brand wants to send out the wrong item, and no customer wants to receive an item different from the one they purchased. Yet mispicks are an incredibly common occurrence that cost e-commerce companies a pretty penny to put right. But what actually causes mispicks, and how can they be reduced? We’re divi ..read more

This is an excerpt from Ryder E-commerce’s latest ebook “Unleashing the power of creative channel expansion for D2C brands” by Pipe17, a solution that enables brands to connect their backend systems for seamless order and inventory management. Check out the full ebook here. “Go where your customers are.” It’s a common saying. But where exactly are they? These days this could be Amazon, TikTok, Instagram, Walmart, Wayfair, Etsy, or simply just your own DTC site.  So, while selling on your own site may be the best-case scenario for a brand, there is so much more market share to be had. Eve ..read more

Ever run into a store for a quick buy, only to find the product you want is locked up next to a ‘Call for help’ button? Suddenly, your quick stop just got a bit longer.  You find yourself waiting for an employee to come and physically open a display case that holds products like deodorant, toothpaste, eye drops, and even laundry detergent. This experience is a frustrating one for both retail employees and consumers alike. The question is, why is it so common in 2023? While locking away products may seem like an easy answer to preventing shoplifting, retailers are facing something bigger ..read more

This is an excerpt from Ryder E-commerce’s latest ebook “Unleashing the power of creative channel expansion for D2C brands” by Global-e, a cross-border solution that paves the way for brands to expand globally. Check out the full ebook here. The rise of social media is driving new opportunities for retailers and brands to reach and engage with consumers worldwide. From Europe to Asia, the Middle East to Latin and North America, billions of consumers are communicating in an online landscape without borders, where trends spread instantly across the globe. This monumental shift is fueling the cr ..read more