Growth hacking is one of the biggest buzzwords of the past years, and in 2021, it’s no different, which is why so many people are asking, “What is Growth Hacking?”. Consultants, marketers, and entrepreneurs call growth hacking the best way they grow a business, and some even call it ‘the future of marketing’, but what does it really mean? In this article, I’ll give a clear definition and explain what growth hacking is and how growth hacking works. Let’s get started with the definition of growth hacking: What is Growth Hacking? Growth Hacking is a new field focusing solely on growth, based on a ..read more

In this list, you’ll find 30+ growth marketing tools, extensions and plug-ins that I use in 2021 or which I would advise to my clients. These tools will give you new opportunities in your sales and marketing and will make your work a lot easier! There are hundreds of growth marketing tools in the world, but these are the most important growth tools that you should know. Let me know if you miss something! Growth Hacking Tools 1. Expandi.io Expandi is the #1 growth hacking tool for B2B marketers who work a lot with LinkedIn. Expandi gives you the opportunity to automate your LinkedIn marketing ..read more

Last year, LinkedIn started to crack down on some of the most used LinkedIn automation tools, like LinkedHelper, Meet Leonard, Lusha, Skrapp and several other chrome extensions for LinkedIn automation. TL;DR: These are the best (working) alternatives to Meet Leonard & Linked Helper There are currently still 4 non-blocked Linked Helper alternatives: – Expandi.io – Dux-Soup – Phantom Buster – We-Connect.io Quick recap on what happened If you’ve been using any chrome extension that has helped to modify, automate or scrape LinkedIn, you’ve most probably seen this warning from LinkedIn: Linked ..read more

A North Star Metric is essential if you want to reach your maximum growth potential. To grow long term, you as a company will need to develop a long-term growth strategy. “Growth Hacking” often consists of rapid growth spikes, while it is of course much more important that you know how to retain customers in the long term, get ambassadors and turn your marketing into a well-oiled machine. Your ‘North Star Metric’ should be at the centre of your growth strategy. I recently noticed during a Growth Strategy workshop for one of my clients that the term “North Star Metric” is still very unknown. In ..read more

Growth Hacking is a complex field and there are a lot of growth hacking books on the market, since you need a lot of knowledge to be successful in this field. (I’ve made a list here of all skills for growth hackers if you want to check them off.) Anyway, any growth marketer calls growth hacking more of a mindset than a skillset. Nice to say, but how do you develop such a mindset? With books! Good books can help you better understand what growth marketing is and what the fundamental processes are that underlie growth hacking. To help you on your way, I have made a list of the best growth hackin ..read more

In this post, I help you understand which growth hacking skills are important to be successful in growth marketing in 2021. You may already know that Growth Hackers have many different skills. That’s why I have made a complete list of all skills for growth hackers here. Some skills are obvious. Some skills are controversial. … and some skills are only mastered by real growth hacking experts! But all growth hacker skills are listed below (including necessity, difficulty level and extra learning material per skill) and I recently updated everything again for 2021. Let’s get started! - You can cl ..read more

The Growth Hacker Mindset is one of the most important characteristics of a growth hacker, and is seen as the biggest difference between growth hackers and traditional marketers, but what is the meaning of ‘growth hacking mindset’? The Growth Hacking Mindset is a certain way of looking at challenges and opportunities. For example, a person with a growth hacking mindset does not hold onto his own view of the world and knows that he does not know everything, so he has to learn and experiment. In this blog, I’ll explain what the growth hacking mindset entails and how you can train this mindset wi ..read more

Growth Hacking and Growth Marketing are no longer a ‘hype’! Nowadays, almost all startups work with Growth Hackers and larger organizations have their own Growth Teams and a senior Head of Growth. But … How do you learn Growth Hacking? There are some full-time 3+ month traineeships or courses that you can take offline, but not everyone has the time for that. Therefore, here is the list of the best online Growth Hacking courses in 2021. What should you learn to become a Growth Hacker? There is a lot of confusion about what growth hacking really is, causing a lot of smaller online training on pu ..read more

If you’re considering Growth Hacking as a new way of working for your marketing or growth team, you’ll need a clear process to follow, because growth hacking is not magic. In this post, I’ll explain what the G.R.O.W.S.-process by Growth Tribe is and explain how to run your growth experiments step-by-step with examples for every step. G.R.O.W.S.-process by Growth TribeWhat is the G.R.O.W.S.-process? The G.R.O.W.S.-process is a 5-step loop for growth hackers to run experiments. It has been developed by Growth Tribe in 2016 to help growth hacking teams implement a process-based way of working. Th ..read more

It is hard to find a good growth hacking agency. It is good to think of what you need from this agency beforehand. Some are more focused on giving growth hacking workshops and others more focused on conducting experiments. If you just google it, you will encounter a lot of disappointing results. Unfortunately, it is nowadays so easy in the Netherlands to start a business and call yourself an ‘agency’, that there are a lot of websites that are barely based on living companies. That’s why I’ve taken the time to put the best growth marketing agencies in a row to give you a simple overview. I’ll h ..read more