After making PPC advertising profitable, the next challenge PPC marketers often get tasked with is to find growth opportunities to further increase PPC conversions. There are many ways to grow a PPC account to get more conversions. You could add more relevant keywords into the account or you could look at improving the conversion rate on your landing pages to allow you to get more leads. Another way to grow your Google Ads PPC advertising account is to increase your impression share. Your PPC ads will appear on more searches that you’re currently bidding on by increasing your impression share ..read more

If you frequent yourself in the digital marketing space, you will have likely heard of the recent IOS 14.5 privacy update announced in April 2021. This update is Apple’s way of taking huge steps to champion privacy by giving users the ability to choose whether they want to be tracked or not. With 96% of users opting out of being tracked, it seems to be a popular update. However, for PPC advertisers, this means we will potentially have less data to optimise our PPC campaigns. The update hits Facebook more than some other advertising platforms. This is because, on Google, the user shows an inter ..read more

So you’ve begun to run PPC advertisements. That’s fantastic! However, after a few weeks, you notice that your PPC ads are receiving a lot of traffic but no sales. It can be disheartening to see traffic coming in, money leaving your account, and no sales coming in. The issue with your PPC advertising efforts could be due to a number of factors. Something is wrong with your sales process, and it is putting off your customers. In this blog, we’ll discuss how to think like a marketer and begin diagnosing where your customers are leaving your sales journey. Understanding Why Your PPC Strategy is Fa ..read more

Do you have a business that is using WordPress? Are you looking to promote it online using Google Ads PPC advertising? Well then, you’ve come to the right place. In this blog, we’ll be looking at some ways you can use the power of WordPress to set up and get more out of your Google Ads advertising. The Google Ads platform allows advertisers to get their business in front of millions of engaged users. Advertisers can get their business in front of users searching on Google’s search engine, YouTube, Gmail, apps, Google Maps, and third-party websites that have opted to show AdSense ads on their w ..read more

In the custom columns section of Google Ads, impression share metrics were recently added. The impression share metric can now be used in Custom columns thanks to this update. It enables PPC advertisers to create a plethora of new Custom column combinations. In this blog, we’ll define custom columns, show you how to make them, and offer ten ideas for how PPC advertisers can use the impression share metric to create Custom columns that will improve the performance of their Google Ads account. Find Custom Columns In Modify Columns SectionWe used to use Average Position to get an idea on aggressi ..read more

Businesses advertising on Google Ads often start with either a Paid Search or Shopping campaign. For most businesses, this is the right place to start. Display advertising on the Google Display Network (GDN) is one way to expand your advertising capabilities, further growing your leads or sales. Create Google Ads Campaign Display advertising on the GDN also offers some branding benefits; putting your brand in front of internet users who may be interested in your business. If you’re thinking of doing some Display advertising but are worried about how the campaign may perform, then a ‘pay for co ..read more

Around five or six years ago, automated bidding on Google Ads was seen as a dirty word in most PPC circles. PPC managers love to have as much control over their PPC account as possible. But Google’s automated bidding algorithms have made considerable strides in the last few years. They get better and better every year. If you’re still settings bids manually, then it may be time to test automated bidding. But wait, before you switch on automated bidding, there are some tips that you need to be aware of so that you can get the most out of automated bidding and not let it flop. Google Ads automat ..read more

If you’re a business looking for some help with your PPC advertising campaigns, then you’ll most likely be aware that it can be tricky finding a PPC agency that is right for your business. There are so many factors in hiring a PPC agency, and sometimes it can seem like all PPC agencies make the same claims. How do I choose a PPC agency I’ve put together five fail-safe questions that you can ask any PPC agency before you decide as to which PPC agency is right for your business. Many more questions can and probably should be asked, but these will get you started on determining which PPC agency i ..read more

A PPC Google Ads account audit is a deep dive into your Google Ads account to ensure that everything is working as it should. You also look to see if any improvements can be made. It is a good idea to carry out a PPC audit on your Google Ads account every few months. Often when working on an account for a long period, it can become difficult to think of new ways to take an account forward. Therefore, it is a good idea to ask someone else to carry out a PPC audit on the account. This will give you a fresh and new perspective on how the account is doing and what can be done to improve it. What s ..read more

E-commerce businesses running PPC advertising often find that a Shopping campaign is the best performing campaign type within their Google Ads account. This is not surprising as a Shopping campaign ad shows the customer more information about the specific product you’re selling than a Search campaign. It includes a picture of the product, the price, and some information about what the product is. The user is also actively searching for a product like the advertiser’s product. This means their intent is higher than what you would get with a video or display campaign, for example. Example of Goo ..read more