In 1996, the hit song of the year was Wannabe by the Spice Girls. Grunge was still (kinda) a thing and flannel was everywhere. Mozilla was the most popular browser. Amazon was a year into selling books. Ecommerce was just getting started and companies were putting in new architectures left, right, and center, all built around a novel concept: making the catalog available “on the Web” and selling. Twenty-seven years later, the Spice Girls have moved on. Grunge is out. Flannel is still hanging on (thankfully; it’s good stuff). Amazon seems to be doing ok. But the commerce catalog? It’s still the ..read more

In the dynamic world of eCommerce, brands can stay ahead of the pack by offering customers exceptional and meaningful shopping journeys. Personalization is a powerful tool proven to enhance customer engagement, satisfaction, and sales. But as technology continues to evolve, what exciting opportunities are on the horizon for eCommerce personalization? One promising advancement in eCommerce personalization is the use of machine learning. Machine learning has the potential to revolutionize the way eCommerce businesses personalize their offerings to their customers by providing faster, smarter, an ..read more

The other week, I was meeting with a customer that I have known for some time, so there was a feeling of familiarity and trust in the room. They are a large commerce player, processing several $100M per year, after what had been a rocket-ship ride to the top. They have a disruptive omni-channel model and world-class team across business and technology. They have ambitious visions for future growth and are seeing the end of the road for their incumbent architecture. They were starting to consider their next steps. Angst was in the air. “We have a serious problem with innovator’s dilemma,” one i ..read more

One of the biggest challenges for brands today is creating a seamless buying experience across all touchpoints – from mobile apps to in-store purchases. Omnichannel experience marketing is all about giving your customers a seamless experience and consistent brand feel across all channels. Just having a website or an app isn’t enough. Brands must use the latest trends and tools to engage with customers naturally on all channels to remain competitive. Mobile apps, in particular, have been helpful in connecting online and offline sales channels. In this blog, we’ll explore how mobile apps are cha ..read more

“The Ship of Theseus is a thought experiment about whether an object which has had all of its original components replaced remains the same object. According to legend, Theseus, the mythical Greek founder-king of Athens, rescued the children of Athens from King Minos after slaying the minotaur and then escaped onto a ship going to Delos. Each year, the Athenians commemorated this by taking the ship on a pilgrimage to Delos to honor Apollo. A question was raised by ancient philosophers: After several centuries of maintenance, if each individual part of the Ship of Theseus was replaced, one at a ..read more

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Just imagine: Your business is posting strong digital commerce results week after week and month after month. More and more consumers are coming to your site and purchasing products. Then, one day, disaster strikes: Someone realizes that the online payment integration your company uses has stopped working. Nobody can buy your products online and thousands, maybe millions of dollars are being lost. The C-suite will have questions. When will this be fixed? How long has it been broken? How did it happen? Could we have avoided the problem altogether? Knowing the answers to these questions – or bet ..read more

eCommerce merchandising involves presenting products in a way that attracts browsers and turns them into buying customers quickly and efficiently. Getting it right is crucial to selling goods and services online. Succeeding in eCommerce merchandising, requires a solid strategy that optimizes your product listings, enhances your customer experience, and ultimately drives conversions. However, bringing all these aspects together in the ever-changing modern world can be challenging, especially for brands that are rapidly growing or pivoting to meet new demands. In this blog, we’ll explore eight c ..read more

Since the inception of eCommerce, it has been an industry of change like no other. By nature, it is a core enterprise system – peer to financials, ERP and CRM – with deep tentacles into the organization and wide-reaching impacts on the company and its operations. And yet, unlike those systems, eCommerce is the only enterprise system that directly touches the consumer. That unique position exposes it directly to consumer innovation cycles. And therein lies the rub; consumers bring their cumulative internet experiences – what delights and what does not – to every digital experience with a brand ..read more

A recent article in Modern Retail deemed composable the “hottest buzzword in commerce.” Overall, the piece hits the mark on most points about composable commerce. It’s more flexible for retailers to adopt the capabilities they want for their commerce sites. It’s less expensive and resource-intensive than building custom features from scratch. And, it helps brands break free of the restrictions imposed by their current platforms. However, it’s worth clarifying that it’s much easier to get started with composable solutions than the article represents. Composable systems don’t always require a re ..read more