Today we're thrilled to unveil AdQuick AI Assistant, an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, an evolution for the ad industry that promises to transform your OOH advertising strategies and help your team work better. We’ve been working through several iterations and are excited to announce a version that’s faster, works better and provides deeper answers than our early iterations. An OOH analyst at your command, on-demand AdQuick AI Assistant is more than just clever; it's a culmination of lay ..read more

We get all types of questions about AdQuick. One of the interesting ones is not what we do, which is help companies plan, execute and measure out of home (OOH) advertising holistically, from start to finish. That part is always clear. But occasionally we get questions from people in the industry about what we are. This is inevitable when you’re creating a platform with multiple varying user types (and modernizing the process to be much faster and efficient). And let’s face it, people are busy and skimming web copy is the norm. So we thought we’d clarify in a quick post. Our mission is and has ..read more

AdQuick and Keen Decision Systems Partner to Plan, Optimize, Forecast, and Measure OOH Investments Keen Decision Systems, a leading SaaS provider of real-time marketing mix optimization powered by AI, announces an exclusive partnership with AdQuick, the premier platform for Out-of-Home (OOH) advertising that simplifies the planning, buying, and measurement of all types of outdoor advertising. This strategic alliance enables advertisers to effectively bridge the gap between Return on Ad Spend (ROAS) and Revenue by assessing both the immediate and long-term impacts of OOH advertising on revenue ..read more

The following post originally appeared on the Attributy blog, and is being re-shared here for our users Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. The partnership uniquely allows advertisers to measure how OOH and other channels impact each other for return on ad spend and conversions. This deep integration provides opportunities for customers to extend the v ..read more

In the ever-evolving landscape of political marketing, the game has changed. With Meta's tightened targeting for political ads, increasing privacy constrains and other tracking complexities digital campaigns face new challenges daily. However, there's a beacon of hope shining brightly for savvy campaigners: out-of-home (OOH) advertising. Powered by technology, OOH is not only effective and measurable, it's free of the changing winds of digital platforms. But how to get started? Our Political Marketing Playbook: Leveraging Out-of-Home Advertising is your go-to guide for navigating this powerfu ..read more

As the digital landscape embraces a cookieless future, many scramble to adapt. But not everyone. In the realm of digital advertising, a seismic shift is underway. Google Chrome, the titan of web browsers, has initiated the long-awaited disabling of third-party cookies, signaling a monumental change in how marketers track and measure user behavior online. This move, which affects a staggering 30 million Chrome users worldwide, follows in the footsteps of Safari and Firefox, underscoring a broader industry trend towards enhanced privacy and data protection. At AdQuick, the leading Out-of-Home ..read more

Today we're thrilled to unveil AdQuick AI Assistant (also available in Slack), an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, a game-changing evolution that promises to transform your OOH advertising strategies and help your team work better. A New Dimension of OOH Intelligence AdQuick AI Assistant is more than just clever; it's a culmination of layers of intelligence. Picture an AI that has absorbed insights from thousands of real-world conversations with advertisers, supported by hundreds of million ..read more

The following story originall appeared on industry trade AdExchanger here. The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts. They can’t answer the basic question “What do you do?” and explain why their work matters. At a time when most organizations question whether they even need a CMO, this ambiguity is a problem. Add a technology stack les ..read more

2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. But as the dust settles and we kickoff 2024, a new vista emerges – one filled with challenges, opportunities, and a steady climb towards a more efficient, engaging, and privacy-focused advertising landscape. For our users and the industry at large, it's a terrain ripe with potential, and we're excited to share some thoughts as we start the year and continue work building the world's best out of home (OOH) platform. Following are some broader trends we see playi ..read more

Division is a word we’ve heard too much in the past few years. Typically, it peppers conversations about politics, rhetoric, education, and Thanksgiving dinner tables. Recently I’ve seen it play out in our industry with out-of-home and digital out-of-home media. Much like the divisive issues our friends in linear TV land pump to maintain their audience, and relevancy, I’ve observed a shift inside of OOH that not only threatens our position as an industry but our ability to grow to the size that we all believe we deserve. Here is how one of my observations played out. I was at an event where t ..read more