You've probably heard the common adage “You only get one chance to make a good first impression.” This is true in multiple aspects of life, from a first date to a job interview to meeting a new neighbor for the first time. Humans tend to form snap judgments, and although we can change those sentiments over time, you never forget the first impression ..read more

Your donors’ inboxes are constantly filling with messages from individuals, businesses, news outlets, and more. Yet when done right, email is the most  for any nonprofit. Learning how to optimize an email that your donor is actually going to open, read, and respond to is crucial to your organization’s success ..read more

Salesforce is an incredibly customizable CRM with a vast universe of integrations ..read more

This is the second in a pair of articles on the . The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization. This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places ..read more

This is the second post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed , which are like bio pages for your nonprofit ..read more

Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well-optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters ..read more

This is the fourth post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating your about page or mission page , the second article discussed creating , and the third article covered creating volunteer and take action pages ..read more

This is the third post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first two articles, we discussed creating your about page or mission page , and in the second article we discussed creating ..read more

This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating . In this fifth post, our next to last article in this series, we will discuss creating the perfect nonprofit website home page.  ..read more

This is the final post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating . Using the lessons learned in those five articles you can create an extremely effective nonprofit website that engages your audience and creates volunteers and donors ..read more