As the Digital Markets Act (DMA) takes full effect, aligning with Google’s updated EU User Consent Policy becomes crucial for global businesses, apps, websites and more.  Google’s new regulations require businesses and advertisers to acquire explicit user consent for data processing and personalized advertising, impacting any brand interacting with EU residents.  While this compliance is meant to enhance user trust and brand reputation, it will also have a major impact on ad personalization and tracking. In this article, we’ll guide you through the essential steps for integrating con ..read more

Welcome back to the 13th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll delve into the latest updates on the potential TikTok ban in the US, Meta’s new AI-powered ad tools, the official date announcements and information on Google I/O and WWDC24, and much more. Let’s dive right in. Mobile Marketing News TikTok Ban in US: Potential Implementation and Impact The ongoing debate about a possible TikTok ban in the US continues with notable Senate opposition to expediting the proposed legislation. This stems from bipartisan worries regarding national security and the poten ..read more

In 2024, the quest for app visibility and downloads has become more challenging and nuanced than ever. With an average of 1,609 apps released on the Google Play Store and 1,085 on Apple’s App Store daily, and annual downloads reaching a staggering 148.2 billion, standing out requires more than just a good idea—it demands a strategic, data-driven app marketing approach.  Today, the success of your app is not just about making it available; it’s about making it discoverable, engaging, and indispensable to users. As the digital landscape evolves, so does the importance of leveraging the lat ..read more

New York, US – In a remarkable achievement highlighting its industry-leading innovations and expertise, Moburst has been honored with the prestigious Digital Marketing Agency of the Year Award at the esteemed MMA SMARTIES X Global & North America 2023 Awards. This coveted accolade celebrates Moburst’s decade-long commitment to excellence and its significant impact on the marketing industry. Presented by The Mobile Marketing Association (MMA) and judged by an independent global panel of the world’s leading marketing experts, as well as advertising agency executives from top brands like Coc ..read more

Welcome back to the 12th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll cover the latest mobile marketing news and updates for February 2024, including Google’s AI-powered Search Ads, Meta’s enhanced video ads insights, Apple’s latest App Store Connect updates, and much more. Let’s dive right in. Mobile Marketing News Meta Introduces ‘Engaged-View’ for Enhanced Video Ads Insights  As video continues to dominate as one of the top-performing advertising formats on Instagram and Facebook, Meta has recently decided to launch a helpful new attribution setting called ..read more

With over 650 million users visiting the App Store each week, making your app stand out from the competition can be challenging. If you’re looking to promote your mobile app and reach a wider audience within the Apple ecosystem, Apple Search Ads is just the right platform to do so. Exclusive to iOS, Apple Search Ads often lead to higher conversion rates and ROI compared to other advertising platforms. According to a report by AppsFlyer, they consistently outperform other mobile advertising channels, with an average conversion rate of 50% and a return on ad spend (ROAS) of approximately 30%. H ..read more

As with most aspects of life in 2024, the marketing landscape is in constant flux. Technological advancements, shifting consumer behaviors, and regulatory changes will alter how brands approach marketing in the digital age.  Now more than ever, as brands seek to develop and deliver value in an ever-changing market, staying ahead of the latest marketing trends is of great importance. Well-versed brands can use this knowledge to craft effective strategies for maintaining relevance and competitiveness in today’s saturated market. In this article, we will take an in-depth look at the top mar ..read more

So, you’ve made the decision to partner with a reputable marketing agency to take your brand to new heights. Now comes the crucial question: How do you choose a digital marketing agency that perfectly aligns with your brand’s goals and objectives?  Choosing the right agency is paramount to entrusting your business in capable hands. Just as you would approach any significant decision in life, careful planning and consideration are essential to ensure you’re on the right path towards achieving your digital marketing goals. This article will assist you in selecting a digital marketing agenc ..read more

Welcome to the 11th edition of Moburst’s Monthly Mobile Marketing Roundup – the first edition of 2024! In this edition, we’ll delve into Meta’s upcoming user ad targeting changes, Apple’s and Google’s response to the EU’s Digital Markets Act (DMA) with new App Store updates and changes to Google Ads, Google Play’s expansion into real-money gaming, and more.  Let’s get started. Mobile News Meta is Set to Limit Targeting Options for Advertising Campaigns In light of the recent user privacy policy updates by industry leaders like Apple and Google, Meta, the parent company of Facebook and In ..read more

Email marketing has long been one of the most effective ways to promote and put your business on the map. This is mainly due to its versatility across almost every industry and audience, and its proven effectiveness in engagement and conversion rates. But how effective is email marketing for apps? And how can it be utilized to create effective and successful campaigns? In this article, we’ll answer both of these questions and offer advice on how to leverage email marketing to promote awareness and drive app downloads.  The Importance of Email Marketing for Apps Email marketing has always ..read more