Ever wondered about those little, app-branded messages that keep popping up on our  phones? Those are push notifications, a powerful tool used by apps to keep users informed and engaged. The current digital landscape is swamped with mobile apps vying for users’ attention and trying to keep them hooked onto their apps. In this competitive scenario android push notifications have emerged as a powerful tool for brands to cut through the noise and deliver rich and targeted messages directly to the users device. But what exactly are push notifications, and how can android push notifications be ..read more

Whether we like to admit it or not, our backgrounds, habits, and emotions play a huge role in our behavior. Many people have daily habits that compel them to do the same thing day in and day out. If you are a coffee drinker, for example, you know the impulse and daily requisite of that morning ritual. As marketers, we want to understand who our metaphorical daily drinkers are and separate them from those who consume less regularly. Behavioral segmentation isn’t about just recognizing that people have different habits, it’s about optimizing marketing campaigns to match these behavioral pattern ..read more

Introduction   Imagine a sporting event that surpasses the US Super Bowl’s viewership for every single match, across an entire two-month-long, 74 match season and is arguably second only to the FIFA World Cup. In every match, the air buzzes with anticipation, the roar of the crowd swells like a tidal wave, and the colors of the teams paint a canvas of fervent loyalty. A tournament which uses its majestic tapestry to weave together the fervor of cricket with the razzmatazz of Bollywood (Indian Film Industry), creating an unparalleled stage for brand gladiators to conquer. A tournament ..read more

With the third release anniversary of Apple’s App Tracking Transparency (ATT) coming up in April, it seems fitting to review how ATT has fundamentally changed the mobile gaming industry and continues to make waves today. BACKGROUND A quick refresher: Back in 2021, Apple rolled out ATT as part of iOS 14 and started to enforce it in April of that year (in iOS 14.5). This new privacy framework first gave Apple device users the ability to allow or block app developers’ ability to track them. Before delving in, a little background of the various IDs inside Apple’s ecosystem: There are two major IDs ..read more

These days, you can’t walk down the street without hearing about AI. It’s the latest buzzword but for good reason. It’s taking several industries by storm and gaming is no exception. Any function across the gaming production lifecycle can benefit from AI from art, design, and even live operations. Even though we’re in the very early stages of the impact of AI in the world of gaming, it has great promise. Let’s dig in further! MIT defines artificial intelligence as “the ability for computers to imitate cognitive human functions such as learning and problem-solving.” In academia, there’s the fam ..read more

I recently delved into Mathew Ball’s insightful essay on the State of Gaming in 2024. It’s definitely worth a read and I think it’s worth reviewing some of his analysis around the mobile gaming landscape. The essay provides a comprehensive overview of the video game industry up to 2024, highlighting major forces, both micro and macro, shaping its trajectory. When it comes to mobile gaming, there are several unique factors at play, both advantageous and challenging, that deserve attention. Let’s begin by examining the tailwinds bolstering mobile gaming presently, as well as the headwinds that o ..read more

The integration of Artificial Intelligence (AI) into game development and live operations is setting a new paradigm in the gaming industry. At our recent Product X LiveOps event, heavy hitters from across the industry – including Blizzard’s Allen Adham, LILA Games’ Joseph Kim, Carbonated’s Travis Boatman, and a16z’s Troy Kirwin – took the stage to highlight the transformative impacts of AI on gaming, with a focus on both current applications and future potential. Read on for a summary of their key discussion points, or view the full conversation here. AI-Driven Revenue and Engagement Strategie ..read more

At the first Product X Live Ops Symposium, gaming industry veteran Bing Gordon shared invaluable insights drawing from his extensive experience in the space. His keynote at the event reflected on the industry’s past challenges and evolutions but also projected crucial trends that today’s game developers should heed – including the application of gamification and digital engagement principles to a variety of sectors beyond traditional gaming. Here’s a summary of his pivotal points: Historical Resilience and Evolution From its nascent stages, the gaming industry has faced numerous challenge ..read more

Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece of that ? to eat or control it. Apple with IDFA, China’s crusade against “spiritual opium”, and even a certain development tool partner’s attempt at revenue share and the resulting PR crisis. The list goes on. That leaves fewer pieces left for developers, particularly with the covid bump dropping away, revenue growth slowing, and everyone and their mother getting laid off. The companies and games that emerge from this ? will hold to 5 practices: Make. A. God. Damn. Good. Pie. (Game ..read more

In an effort to prioritize relevance and quality interactions, WhatsApp recently introduced marketing message limits in India, altering the landscape for businesses seeking to effectively engage their audiences via WhatsApp. This significant development challenges brands to rethink their strategies and adapt to the new constraints. In this comprehensive guide, we’ll delve into the implications of these changes, explore strategies to navigate the limits and provide actionable insights to ensure continued engagement with your audience. Understanding the Changes Under the new guidelines, each Wha ..read more